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Jd. Aeroporto
04630-000 São Paulo, São Paulo
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registrant in connection with Rule 12g3-2(b):
GOL Launches New Structure of Its Fare Categories
Company Creates More Accessible Options with Improved Features
São Paulo, March 29, 2010 - GOL Linhas Aéreas Inteligentes S.A. (BM&FBOVESPA: GOLL4 and NYSE: GOL), the largest low-fare and low-cost airline in Latin America, launches new structure of its fare categories. The options – Comfort, Flexible, Scheduled and Promotional – are available as of today on the Company's website (www.voegol.com.br).
The change, the result of a passenger behavior survey, has simplified fare categories in order to make them more accessible and easier to understand. The main characteristics of the new categories are:
Comfort Fare: available on all VARIG’s medium-haul flights to Bogotá (Columbia), Caracas (Venezuela) and Aruba (Caribbean), this fare category provides clients with differentiated service, including extra space between seats and more on-board privacy. Other advantages include a 50% mileage bonus and check-in, boarding and baggage handling priority, in addition, the passenger has access to VIP SMILES lounges.
Flexible Fare: perfect for anyone who requires flexibility, this fare allows passengers to change the time or date of their flight, in addition to conferring other benefits, such as boarding priority, access to VIP SMILES lounges and a 25% mileage bonus.
Scheduled Fare: offers the best prices for those booking in advance.
Promotional Fare: created for clients seeking to take advantage of offers and obtain the lowest prices.
The make-over is just one of many GOL initiatives designed to simplify passengers’ flying experience. “We are personalizing our services in line with the needs of each client profile, offering more benefits at a lower price.”, declared Marcelo Bento, GOL’s Head of Yield and Alliances.
Ever since its inception, the Company has been investing in services and products that facilitate access to air travel, attracting more passengers (including first-time fliers), thanks to rigorous safety standards, low costs, high-quality customer service and innovation. For example, GOL was the first national airline to eliminate paper tickets and introduce check-in by cell phone. Recently, the company has introduced more innovations, such as iPhone services and the sale of snacks and drinks on board (Buy on Board).
Further information on the characteristics of each fare category can be obtained on GOL’s website (www.voegol.com.br) or by phone through the Customer Relations Center 0300-115-2121.
| Contact | About GOL Linhas Aéreas Inteligentes S.A GOL Linhas Aéreas Inteligentes S.A. (NYSE: GOL and BMF&BOVESPA: GOLL4), the largest low-cost and low-fare airline in Latin America, offers more than 860 daily flights to 50 destinations that connect all the important cities in Brazil and
ten major destinations in South America and Caribbean. The Company operates a young, modern fleet of Boeing 737 Next Generation aircraft, the safest and
most comfortable of its class, with high aircraft utilization and efficiency levels. Fully committed to seeking innovative solutions through the use of cutting-edge technology, the Company - via its GOL, VARIG, GOLLOG, SMILES and VOE FÁCIL
brands - offers its clients easy payment facilities, a wide range of complementary services and the best cost-benefit ratio in the market. |
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| Investor Relations | ||
| Leonardo Pereira – Vice President / CFO | ||
| Rodrigo Alves – Head of IR | ||
| Raquel Kim – Investor Relations | ||
| Mario Liao – Investor Relations | ||
| Phone.: (55 11) 2128-4700 | ||
| E-mail: ri@golnaweb.com.br | ||
| Website: www.voegol.com.br/ri | ||
| Twitter: www.twitter.com\GOLinvest | ||
| Corporate Communications | ||
| Phone.: (55 11) 2128-4413 | ||
| E-mail: comcorp@golnaweb.com.br | ||
| Twitter: www.twitter.com/GOLcomunicacao | ||
| Media Relations | ||
| Edelman (USA and Europe): | ||
| M. Smith and N. Dean | ||
| Phone.: +1 (212) 704-8196 / 704-4484 | ||
| E-mail: meaghan.smith@edelman.com | ||
| or noelle.dean@edelman.com | ||
 |
GOL LINHAS AÉREAS INTELIGENTES S.A. |
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By: |
/S/ Leonardo Porciúncula Gomes Pereira |
|
Name: Leonardo Porciúncula Gomes Pereira
Title: Executive Vice-President and Chief Financial Officer |
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This press release may contain forward-looking statements. These statements are statements that are not historical facts, and are based on management's current view and estimates offuture economic circumstances, industry conditions, company performance and financial results. The words "anticipates", "believes", "estimates", "expects", "plans" and similar expressions, as they relate to the company, are intended to identify forward-looking statements. Statements regarding the declaration or payment of dividends, the implementation of principal operating and financing strategies and capital expenditure plans, the direction of future operations and the factors or trends affecting financial condition, liquidity or results of operations are examples of forward-looking statements. Such statements reflect the current views of management and are subject to a number of risks and uncertainties. There is no guarantee that the expected events, trends or results will a ctually occur. The statements are based on many assumptions and factors, including general economic and market conditions, industry conditions, and operating factors. Any changes in such assumptions or factors could cause actual results to differ materially from current expectations.