UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 6-K

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                            REPORT OF FOREIGN ISSUER

                       Pursuant to Rule 13a-16 or 15d-16
                     of the Securities Exchange Act of 1934


                                November 17, 2009


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                                NOVO NORDISK A/S
             (Exact name of Registrant as specified in its charter)


                                    NOVO ALLE
                               DK-2880, BAGSVAERD
                                     DENMARK
                    (Address of principal executive offices)

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Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F

                       Form 20-F [X]     Form 40-F [ ]


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                             Yes [ ]     No [X]


If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g-32(b):82-_____________________



TRANSACTION IN OWN SHARES

ON 7 AUGUST 2009 NOVO NORDISK INITIATED ITS SHARE REPURCHASE PROGRAMME IN
ACCORDANCE WITH THE PROVISIONS OF THE EUROPEAN COMMISSION'S REGULATION NO
2273/2003 OF 22 DECEMBER 2003, ALSO REFERRED TO AS THE SAFE HARBOUR RULES.

On 7 August 2009 Novo Nordisk initiated its share repurchase programme in
accordance with the provisions of the European Commission's regulation no
2273/2003 of 22 December 2003, also referred to as the Safe Harbour rules.

Under the programme Novo Nordisk will repurchase B shares for an amount up to
DKK 2.4 billion in the period from 10 August 2009 to 18 December 2009.

Since the announcement as of 9 November 2009, the following transactions have
been made under the programme:

                               NUMBER OF       AVERAGE        TRANSACTION VALUE,
                                SHARES      PURCHASE PRICE            DKK
ACCUMULATED, LAST
ANNOUNCEMENT                  5,089,099                            1,625,077,813
9 November 2009                  75,000        323.2516               24,243,870
10 November 2009                 75,000        321.9600               24,147,000
11 November 2009                 75,000        324.9821               24,373,658
12 November 2009                 75,000        326.2050               24,465,375
13 November 2009                 75,000        326.5990               24,494,925
ACCUMULATED UNDER
THE PROGRAMME                 5,464,099                            1,746,802,641

Transactions related to Novo Nordisk's incentive programmes have resulted in a
net sale by Novo Nordisk of 33,500 B shares in the period from 9 November 2009
to 13 November 2009. The shares in these transactions were not part of the Safe
Harbour repurchase programme.

With the transactions stated above, Novo Nordisk owns a total of 30,180,477
treasury shares, corresponding to 4.9% of the share capital. The total amount of
shares in the company is 620,000,000 including treasury shares.

Novo Nordisk is a healthcare company and a world leader in diabetes care. In
addition, Novo Nordisk has a leading position within areas such as haemostasis
management, growth hormone therapy and hormone replacement therapy. Novo Nordisk
manufactures and markets pharmaceutical products and services that make a
significant difference to patients, the medical profession and society. With
headquarters in Denmark, Novo Nordisk employs more than 29,000 employees in 81
countries, and markets its products in 179 countries. Novo Nordisk's B shares
are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed
on the New York Stock Exchange under the symbol 'NVO'. For more information,
visit novonordisk.com.


Further information:
Media:                              Investors:

Elin K Hansen                       Mads Veggerby Lausten
Tel: (+45) 4442 3450                Tel: (+45) 4443 7919
ekh@novonordisk.com                 mlau@novonordisk.com

                                    Kasper Roseeuw Poulsen
                                    Tel: (+45) 4442 4471
                                    krop@novonordisk.com

In North America:                   In North America:
Sean Clements                       Hans Rommer
Tel: (+1) 609 514 8316              Tel: (+1) 609 919 7937
secl@novonordisk.com                hrmm@novonordisk.com

Company Announcement no 68 / 2009



                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf of the
undersigned, thereunto duly authorized.

Date: November 17, 2009                       NOVO NORDISK A/S
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                                            Lars Rebien Sorensen,
                                     President and Chief Executive Officer