UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 6-K

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                            REPORT OF FOREIGN ISSUER

                       Pursuant to Rule 13a-16 or 15d-16
                     of the Securities Exchange Act of 1934


                                  July 8, 2008


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                                NOVO NORDISK A/S
             (Exact name of Registrant as specified in its charter)


                                    NOVO ALLE
                               DK-2880, BAGSVAERD
                                     DENMARK
                    (Address of principal executive offices)

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Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F

                       Form 20-F [X]     Form 40-F [ ]


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                             Yes [ ]     No [X]


If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g-32(b):82-_____________________




TRANSACTION IN OWN SHARES

NOVO NORDISK A/S - SHARE REPURCHASE PROGRAMME

On 31 January 2008 Novo Nordisk initiated its share repurchase programme in
accordance with the provisions of the European Commission's regulation no
2273/2003 of 22 December 2003, also referred to as the Safe Harbour rules.

Under the programme Novo Nordisk will repurchase B shares for an amount of up to
DKK 2 billion in the period from 31 January 2008 to 6 August 2008.

Since the announcement as of 30 June 2008, the following transactions have been
made under the programme:

                                   AVERAGE
                     NUMBER OF    PURCHASE      TRANSACTION
                        SHARES       PRICE       VALUE, DKK
ANNOUNCEMENT, LAST
ANNOUNCEMENT         4,822,907                1,550,407,199
30 June 2008            45,000    311.5800       14,021,100
1 July 2008             45,000    316.8100       14,256,450
2 July 2008             45,000    315.2000       14,184,000
3 July 2008             50,000    302.6700       15,133,500
4 July 2008             47,500    302.5100       14,369,225
ACCUMULATED, 2008    5,055,407                1,622,371,474

With the transactions stated above, Novo Nordisk owns a total of 16,758,930
treasury shares, corresponding to 2.6% of the share capital. The total amount of
shares in the company is 634,000,000 including treasury shares.

Novo Nordisk is a healthcare company and a world leader in diabetes care. In
addition, Novo Nordisk has a leading position within areas such as haemostasis
management, growth hormone therapy and hormone replacement therapy. Novo Nordisk
manufactures and markets pharmaceutical products and services that make a
significant difference to patients, the medical profession and society. With
headquarters in Denmark, Novo Nordisk employs approximately 26,300 employees in
80 countries, and markets its products in 179 countries. Novo Nordisk's B shares
are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed
on the New York Stock Exchange under the symbol 'NVO'. For more information,
visit novonordisk.com.

Further information:

Media:                      Investors:

Outside North America:      Outside North America:
Elin K Hansen               Mads Veggerby Lausten
Tel: (+45) 4442 3450        Tel: (+45) 4443 7919
ekh@novonordisk.com         mlau@novonordisk.com

                            Hans Rommer
                            Tel: (+45) 4442 4765
                            hrmm@novonordisk.com


In North America:           In North America:
Sean Clements               Christian Qvist Frandsen
Tel: (+1) 609 514 8316      Tel: (+1) 609 919 7937
secl@novonordisk.com        cqfr@novonordisk.com

Stock Exchange Announcement no 43 / 2008



                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf of the
undersigned, thereunto duly authorized.

Date: July 8, 2008                            NOVO NORDISK A/S
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                                            Lars Rebien Sorensen,
                                     President and Chief Executive Officer