Free Writing Prospectus

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Free Writing Prospectus

(To the prospectus dated April 4,

2011, as supplemented by

the prospectus supplement dated

June 18, 2012)

       

Filed Pursuant to Rule 433

Registration Statement No.

333-173299

July 24, 2012

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Zions Direct Auctions—View Auction 7/24/12 11:30 AM

https://www.auctions.zionsdirect.com/auction/6449/summary Page 1 of 2

HOME :: AUCTION #6449

*The current Market-Clearing Yield/Final Auction Yield is calculated as Yield to Worst (YTW) which is the lowest yield of yield to maturity, yield to call, yield to put, or

other yields when a bond is callable, puttable, exchangeable, or has other features. If a bond is called, put or exchanged before maturity, the bondholder only earns

interest on the time that has elapsed between purchasing the bond and its early redemption. The resulting yield is less than what would have been earned had the

bond been held until maturity.

View Auction

ISSUE INFORMATION

Call Feature: Callable

First Call Date: 9/15/2013

First Call Price: 100.000000

Settlement Date: 8/7/2012

First Interest Date: 3/15/2013

Int. Frequency: Semi-Annually

Day Basis: 30/360

CUSIP Number: 98970ECD9

Principal Offered: $ 15,000,000.00

Units Offered: 15000

Denomination: $ 1,000.00

Bid Multiple: Multiples of 0.05

Min. Yield: 2.750%

Max. Yield: 3.750%

Fixed Price: 100.000000

BIDDING INFORMATION

Number of Bidders:

Number of Bids:

Fixed Price: 100.000000

Current Market-Clearing Yield: 3.750%

Current Yield to Maturity: %

Current Yield to Call: %

Before submitting bids in this auction you must

Register or Sign In.

Auction Status: ACCEPTING BIDS

Auction Start: 7/24/2012 1:30 PM EDT

Auction End: 8/2/2012 1:30 PM EDT

Last Update: 7/24/2012 1:30:18 PM EDT

Security Type: Corporate Bonds

Issue Type: Primary

Coupon: To be determined in auction

Maturity Date: 9/15/2015

Offering Documents

Non-redeemable prior to September 15, 2013, then callable at par on interest payment dates thereafter. | BBB- (S&P); BBB- (Fitch); and BBB(low) (DBRS).

Auction Details

Zions Bancorporation Senior Note / 3 Year Corporates

This is a bid by Coupon auction. Please refer to the Offering Documents for more information.

Note: This page will check for updates every minute.

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

Bank Deposits and Certificates of Deposit (CDs) are FDIC Insured up to Applicable Limits

Securities products and services offered by Zions Direct, Member FINRA / SIPC, a non-bank subsidiary of Zions Bank.

Affiliates of Zions Bank or other issuers may purchase CDs or securities through the auction process. The market clearing yield may be lower due to the participation of an affiliate in the auction

which may benefit the affiliated issuer.

NEWSLETTER Get market information, auction updates, new-issue alerts, and more. It’s weekly and it’s free! Email Address

AUCTIONS DIRECTORY ISSUERS AUCTIONS UNIVERSITY DEMOS

ABOUT PRODUCTS & SERVICES AUCTIONS BOND STORE TRADING UNIVERSITY THINK CUSTOMER SERVICE

OPEN ACCOUNT LOGIN

1.800.524.8875


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Zions Direct Auctions—View Auction 7/24/12 11:30 AM

https://www.auctions.zionsdirect.com/auction/6449/summary Page 2 of 2

Our Affiliates:

OTHER PRODUCTS CONTACT US ABOUT US SITE MAP PRIVACY POLICY TERMS AND CONDITIONS

Please direct questions regarding the website or bidding procedures to the Auction Administrator.

You may also call our Investment Center at 800-524-8875 from 8am to Midnight Eastern Time.


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Zions Direct Auctions—Bidding Qualification 7/24/12 11:32 AM

https://www.auctions.zionsdirect.com/auction/6449/sign_in Page 1 of 1

ZDTEST2 :: HOME :: AUCTION #6449

*The current Market-Clearing Yield/Final Auction Yield is calculated as Yield to Worst (YTW) which is the lowest yield of yield to maturity, yield to call, yield to put, or

other yields when a bond is callable, puttable, exchangeable, or has other features. If a bond is called, put or exchanged before maturity, the bondholder only earns

interest on the time that has elapsed between purchasing the bond and its early redemption. The resulting yield is less than what would have been earned had the

bond been held until maturity.

Bidding Qualification

Non-redeemable prior to September 15, 2013, then callable at par on interest payment dates thereafter. | BBB- (S&P); BBB- (Fitch); and BBB(low) Please confirm your agreement with each of the following by checking the box next to each statement.

I agree that the following contact information is correct:

NAME: zions test account

E-MAIL: auctions@zionsdirect.com

TELEPHONE: 800-524-8875

I have accessed or received the Offering Documents.

I understand that the Corporate Notes that I am bidding for are securities and are not insured by the FDIC, are not

deposits of any bank and may lose value. All securities are subject to investment risks, including possible loss of

the principal invested.

By participating in this auction, I declare that my investment objective(s), time horizon and risk tolerance allow for

the purchase of the securities being offered. Furthermore, I authorize Zions Direct to update my investor profile, if

needed, to align my profile with this purchase.

I understand that Zions Direct is committed to conducting fair, open, and transparent auctions for the benefit of all

participants. Zions Direct will not tolerate or conduct business with anyone who attempts to disrupt or manipulate

the process for any auction. I agree that by participating in this auction I will not be engaging in any such attempt.

I Agree I DO NOT Agree

Zions Bancorporation Senior Note / 3 Year Corporates

Our Affiliates:

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

Bank Deposits and Certificates of Deposit (CDs) are FDIC Insured up to Applicable Limits

Securities products and services offered by Zions Direct, Member FINRA / SIPC, a non-bank subsidiary of Zions Bank.

Affiliates of Zions Bank or other issuers may purchase CDs or securities through the auction process. The market clearing yield may be lower due to the participation of an affiliate in the auction

which may benefit the affiliated issuer.

NEWSLETTER Get market information, auction updates, new-issue alerts, and more. It’s weekly and it’s free! Email Address

OTHER PRODUCTS CONTACT US ABOUT US SITE MAP PRIVACY POLICY TERMS AND CONDITIONS

Please direct questions regarding the website or bidding procedures to the Auction Administrator.

You may also call our Investment Center at 800-524-8875 from 8am to Midnight Eastern Time.

AUCTIONS DIRECTORY ISSUERS AUCTIONS UNIVERSITY DEMOS MY ACCOUNT

ABOUT PRODUCTS & SERVICES AUCTIONS BOND STORE TRADING UNIVERSITY THINK CUSTOMER SERVICE

OPEN ACCOUNT LOGOUT

1.800.524.8875


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Zions Direct Auctions—Bid Page 7/24/12 11:32 AM

https://www.auctions.zionsdirect.com/auction/6449/bidding_qualifica…_18=1&question_20=1&question_21=1&question_40=1&submitting=I+Agree Page 1 of 2

ZDTEST2 :: HOME :: AUCTION #6449

*The current Market-Clearing Yield/Final Auction Yield is calculated as Yield to Worst (YTW) which is the lowest yield of yield to maturity, yield to call, yield to put, or

other yields when a bond is callable, puttable, exchangeable, or has other features. If a bond is called, put or exchanged before maturity, the bondholder only earns

interest on the time that has elapsed between purchasing the bond and its early redemption. The resulting yield is less than what would have been earned had the

bond been held until maturity.

Bid Page

Auction Status: ACCEPTING BIDS

Auction Start: 7/24/2012 1:30 PM EDT

Auction End: 8/2/2012 1:30 PM EDT

Last Update: 7/24/2012 1:32:31 PM EDT

Security Type: Corporate Bonds

Issue Type: Primary

Coupon: To be determined in auction

Maturity Date: 9/15/2015

Offering Documents

Bid Limit: $ 250,000.00 Calculate/Refresh Submit

Non-redeemable prior to September 15, 2013, then callable at par on interest payment dates thereafter. | BBB- (S&P); BBB- (Fitch); and BBB(low) (DBRS).

Auction Details

ZDTEST2 Current Market-Clearing Yield*: 3.750%

AUCTION BIDS Units Yield YTC YTM Price Submitted “In the Money” Amount Due

1 100.000000

2 100.000000

3 100.000000

4 100.000000

5 100.000000

Auction Activity Current Market-Clearing Yield*: 3.750%

Bidder Units Yield Fixed Price Timestamp Potential

Award

Potential

Amount Due

No bids have been submitted.

Zions Bancorporation Senior Note / 3 Year Corporates

This is a bid by Coupon auction. Please refer to the Offering Documents for more information.

Note: This page will check for updates every minute.

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

NEWSLETTER Get market information, auction updates, new-issue alerts, and more. It’s weekly and it’s free! Email Address

AUCTIONS DIRECTORY ISSUERS AUCTIONS UNIVERSITY DEMOS MY ACCOUNT

ABOUT PRODUCTS & SERVICES AUCTIONS BOND STORE TRADING UNIVERSITY THINK CUSTOMER SERVICE

OPEN ACCOUNT LOGOUT

1.800.524.8875


LOGO

 

Zions Direct Auctions—Bid Page 7/24/12 11:32 AM

https://www.auctions.zionsdirect.com/auction/6449/bidding_qualifica…_18=1&question_20=1&question_21=1&question_40=1&submitting=I+Agree Page 2 of 2

Our Affiliates:

Bank Deposits and Certificates of Deposit (CDs) are FDIC Insured up to Applicable Limits

Securities products and services offered by Zions Direct, Member FINRA / SIPC, a non-bank subsidiary of Zions Bank.

Affiliates of Zions Bank or other issuers may purchase CDs or securities through the auction process. The market clearing yield may be lower due to the participation of an affiliate in the auction

which may benefit the affiliated issuer.

OTHER PRODUCTS CONTACT US ABOUT US SITE MAP PRIVACY POLICY TERMS AND CONDITIONS

Please direct questions regarding the website or bidding procedures to the Auction Administrator.

You may also call our Investment Center at 800-524-8875 from 8am to Midnight Eastern Time.


LOGO

 

Zions Direct Auctions—Review & Confirm Bid Submission 7/24/12 11:43 AM

https://www.auctions.zionsdirect.com/auction/6449/bid Page 1 of 1

ZDTEST2 :: HOME :: AUCTION #6449

*The current Market-Clearing Yield/Final Auction Yield is calculated as Yield to Worst (YTW) which is the lowest yield of yield to maturity, yield to call, yield to put, or

other yields when a bond is callable, puttable, exchangeable, or has other features. If a bond is called, put or exchanged before maturity, the bondholder only earns

interest on the time that has elapsed between purchasing the bond and its early redemption. The resulting yield is less than what would have been earned had the

bond been held until maturity.

Review & Confirm Bid Submission

Bid Limit: $ 250,000.00

I confirm the bids shown in the table above.

Cancel Confirm

Non-redeemable prior to September 15, 2013, then callable at par on interest payment dates thereafter. | BBB- (S&P); BBB- (Fitch); and BBB(low) (DBRS).

Bidder Bid # Units @ Price Yield Max. Award Max. Amt. Due Status

ZDTEST2 1 1 @ 100.000000 3.750% 1 Units $ 1,000.00 NEW

I understand that I could be responsible for up to $ 1,000.00 on my award.

Zions Bancorporation Senior Note / 3 Year Corporates

Our Affiliates:

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

Bank Deposits and Certificates of Deposit (CDs) are FDIC Insured up to Applicable Limits

Securities products and services offered by Zions Direct, Member FINRA / SIPC, a non-bank subsidiary of Zions Bank.

Affiliates of Zions Bank or other issuers may purchase CDs or securities through the auction process. The market clearing yield may be lower due to the participation of an affiliate in the auction

which may benefit the affiliated issuer.

NEWSLETTER Get market information, auction updates, new-issue alerts, and more. It’s weekly and it’s free! Email Address

OTHER PRODUCTS CONTACT US ABOUT US SITE MAP PRIVACY POLICY TERMS AND CONDITIONS

Please direct questions regarding the website or bidding procedures to the Auction Administrator.

You may also call our Investment Center at 800-524-8875 from 8am to Midnight Eastern Time.

AUCTIONS DIRECTORY ISSUERS AUCTIONS UNIVERSITY DEMOS MY ACCOUNT

ABOUT PRODUCTS & SERVICES AUCTIONS BOND STORE TRADING UNIVERSITY THINK CUSTOMER SERVICE

OPEN ACCOUNT LOGOUT

1.800.524.8875