Free Writing Prospectus

Free Writing Prospectus

(To the Prospectus dated March 31, 2009, as

supplemented by the prospectus supplement

dated December 6, 2010)

 

Filed Pursuant to Rule 433

Registration Statement No. 333-158319

February 18, 2011

LOGO

SIGN IN | REGISTER | CONTACT US

ZIONS DIRECT AUCTIONS

Home » Auction #2548

Auctions

View current auctions

Results Archive

View the results of completed auctions

FDIC-Insured CDs

Municipal Bonds

Corporate Bonds

US Agencies

Stock

Warrants

Issuers

University

Learn more about our auctions

Demos

Learn how to participate!

Think

WEEKLY UPDATE

Sign up to receive a free weekly email containing economic commentary, new-issue alerts, investing news, and much more.

First Name

Last Name

Email

Sign Up!

ZIONS BANCORPORATION

View Auction

Zions Bancorporation Senior Note / 1 Year Corporates

BBB- (Fitch); BBB (low) (DBRS); and BBB- (Standard & Poor’s).

Buy Today! Information

BUY TODAY!

Price: 100.000

Yield: 2.75%

Auction Information

Auction Start:

Auction End:

Last Update:

Bidding Information

Number of Bidders:

Number of Bids:

Current Market-Clearing

Price:

Current Market-Clearing

Yield*:

2/17/2011 8:00 AM EST

2/23/2011 1:30 PM EST

2/18/2011 4:33:56 AM EST

Auction Status: Accepting Bids

1

1

98.000

4.898%

Issue Information

Security Type:

Issue Type:

Coupon:

Maturity Date:

Call Feature:

Settlement Date:

First Interest Date:

Int. Accrual Date:

Int. Frequency:

Day Basis:

Principal Offered:

Units Offered:

Denomination:

Min. Price:

Max. Price:

Min. Yield:

Max. Yield:

Documents: Offering Documents

Corporate Bonds

Primary

2.750%

2/15/2012

Non-callable

2/28/2011

8/15/2011

2/15/2011

Semi-Annually

30/360 (347 days)

$ 1,400,000.00

1400

$ 1,000.00

98.000

102.000

0.665%

4.898%

Before submitting bids in this auction you must Register or Sign In.

Note: This page will check for updates every minute.

Zions Bancorporation has filed a registration statement (Registration Statement No. 333-158319, including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus dated March 31, 2009 contained in that registration statement, the prospectus supplement dated December 6, 2010 and other documents Zions Bancorporation has filed with the SEC for more complete information about Zions Bancorporation and this offering. You may get these documents and other documents Zions Bancorporation has filed for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, Zions Bancorporation or a representative will arrange to send you the prospectus and other documents Zions Bancorporation has filed with the SEC if you request it by calling toll free (800) 524-8875.

Please direct questions regarding the website or bidding procedures to the Auction Administrator. You may also call our Investment Center at 800-524-8875 from 8am to Midnight Eastern Time.

*The current Market-Clearing Yield/Final Auction Yield is calculated as Yield to Worst (YTW) which is the lowest yield of yield to maturity, yield to call, yield to put, or other yields when a bond is callable, puttable, exchangeable, or has other features. If a bond is called, put or exchanged before maturity, the bondholder only earns interest on the time that has elapsed between purchasing the bond and its early redemption. The resulting yield is less than what would have been earned had the bond been held until maturity.

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

Bank Deposits and Certificates of Deposit (CDs) are FDIC Insured up to Applicable Limits

Securities products and services offered by Zions Direct, Member FINRA/SIPC, a non-bank subsidiary of Zions Bank.

Affiliates of Zions Bank or other issuers may purchase CDs or securities through the auction process. The market clearing yield may be lower due to the participation of an affiliate in the auction which may benefit the affiliated issuer.

Other Products | Contact Us | About Us | Site Map | Privacy Policy | Terms and Conditions

Powered by GRANT STREET GROUP

Software That Works®

SECURED BY Entrust SSL AVERITY

ZIONS DIRECT


LOGO

PUBLIC_VIEW :: MY ACCOUNT | SIGN OUT | CONTACT US

ZIONS DIRECT AUCTIONS

Home » Auction #2548

ZIONS BANCORPORATION

Auctions

View current auctions

Results Archive

View the results of completed auctions

FDIC-Insured CDs

Municipal Bonds

Corporate Bonds

US Agencies

Stock

Warrants

Issuers

University

Learn more about our auctions

Demos

Practice bidding in our trial auctions

Think

My Account

Bidding Qualification

Zions Bancorporation Senior Note / 1 Year Corporates

BBB- (Fitch); BBB (low) (DBRS); and BBB- (Standard & Poor’s).

Please confirm your agreement with each of the following by checking the box next to each statement.

I agree that the following contact information is correct:

Name: John Smith

E-mail: john.smith@email.com

Telephone: 212-121-2121

I have accessed or received the Offering Documents.

I understand that the Corporate Notes that I am bidding for are securities and are not insured by the FDIC, are not deposits of any bank and may lose value. All securities are subject to investment risks, including possible loss of the principal invested.

By participating in this auction, I declare that my investment objective(s), time horizon and risk tolerance allow for the purchase of the securities being offered. Furthermore, I authorize Zions Direct to update my investor profile, if needed, to align my profile with this purchase.

I understand that these securities involve accrued interest, which I will be responsible to pay if I am awarded any of the securities.

I understand that Zions Direct is committed to conducting fair, open, and transparent auctions for the benefit of all participants. Zions Direct will not tolerate or conduct business with anyone who attempts to disrupt or manipulate the process for any auction. I agree that by participating in this auction I will not be engaging in any such attempt.

I Agree I DO NOT Agree

Zions Bancorporation has filed a registration statement (Registration Statement No. 333-158319, including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus dated March 31, 2009 contained in that registration statement, the prospectus supplement dated December 6, 2010 and other documents Zions Bancorporation has filed with the SEC for more complete information about Zions Bancorporation and this offering. You may get these documents and other documents Zions Bancorporation has filed for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, Zions Bancorporation or a representative will arrange to send you the prospectus and other documents Zions Bancorporation has filed with the SEC if you request it by calling toll free (800) 524-8875.

Please direct questions regarding the website or bidding procedures to the Auction Administrator.

You may also call our Investment Center at 800-524-8875 from 8am to Midnight Eastern Time.

*The current Market-Clearing Yield/Final Auction Yield is calculated as Yield to Worst (YTW) which is the lowest yield of yield to maturity, yield to call, yield to put, or other yields when a bond is callable, puttable, exchangeable, or has other features. If a bond is called, put or exchanged before maturity, the bondholder only earns interest on the time that has elapsed between purchasing the bond and its early redemption. The resulting yield is less than what would have been earned had the bond been held until maturity.

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

Bank Deposits and Certificates of Deposit (CDs) are FDIC Insured up to Applicable Limits

Securities products and services offered by Zions Direct, Member FINRA/SIPC, a non-bank subsidiary of Zions Bank.

Affiliates of Zions Bank or other issuers may purchase CDs or securities through the auction process. The market clearing yield may be lower due to the participation of an affiliate in the auction which may benefit the affiliated issuer.

Other Products | Contact Us | About Us | Site Map | Privacy Policy | Terms and Conditions

Powered by GRANT STREET GROUP

Software That Works®

SECURED BY Entrust SSL AVERITY

ZIONS DIRECT


LOGO

PUBLIC_VIEW :: MY ACCOUNT | SIGN OUT | CONTACT US

ZIONS DIRECT AUCTION

Home » Auction #2548

ZION BANCORPORATION

Auctions

View current auctions

Results Archive

View the results of completed auctions

FDIC-Insured CDs

Municipal Bonds

Corporate Bonds

US Agencies

Stock

Warrants

Issuers

University

Learn more about our auctions

Demos

Practice bidding in our trial auctions

Think

My Account

Bid Page

Zions Bancorporation Senior Note / 1 Year Corporates

BBB- (Fitch); BBB (low) (DBRS); and BBB- (Standard & Poor’s).

Auction Information Issue Information

Auction Start:

Auction End:

Last Update:

Auction Status:

Bidding Information

2/17/2011 8:00 AM EST

2/23/2011 1:30 PM EST

2/18/2011 4:36:53 AM EST

Accepting Bids

Security Type:

Issue Type:

Coupon:

Maturity Date:

Call Feature:

Settlement Date:

First Interest Date:

Int. Accrual Date:

Int. Frequency:

Day Basis:

Principal Offered:

Units Offered:

Denomination:

Min. Price:

Max. Price:

Min. Yield:

Max. Yield:

Documents: Offering Documents

Buy Today! Information

Price: 100.000

Yield: 2.75%

Corporate Bonds

Primary

2.750%

2/15/2012

Non-callable

2/28/2011

8/15/2011

2/15/2011

Semi-Annually

30/360 (347 days)

$ 1,400,000.00

1400

$ 1,000.00

98.000

102.000

0.665%

4.898%

PUBLIC_VIEW

Units Price - OR - Yield

Note: Buy Today! sale has sold out.

Auction Bids

1

2

3

4

5

Bid Limit: $ 1,000.00

Current Market-Clearing Price: 98.000

Current Market-Clearing Yield*: 4.898%

Submitted “In the Money”

%

%

%

%

%

Calculate/Refresh Submit

Note: This page will check for updates every minute.

Zions Bancorporation has filed a registration statement (Registration Statement No. 333-158319, including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus dated March 31, 2009 contained in that registration statement, the prospectus supplement dated December 6, 2010 and other documents Zions Bancorporation has filed with the SEC for more complete information about Zions Bancorporation and this offering. You may get these documents and other documents Zions Bancorporation has filed for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, Zions Bancorporation or a representative will arrange to send you the prospectus and other documents Zions Bancorporation has filed with the SEC if you request it by calling toll free (800) 524-8875.

Please direct questions regarding the website or bidding procedures to the Auction Administrator. You may also call our Investment Center at 800-524-8875 from 8am to Midnight Eastern Time.

*The current Market-Clearing Yield/Final Auction Yield is calculated as Yield to Worst (YTW) which is the lowest yield of yield to maturity, yield to call, yield to put, or other yields when a bond is callable, puttable, exchangeable, or has other features. If a bond is called, put or exchanged before maturity, the bondholder only earns interest on the time that has elapsed between purchasing the bond and its early redemption. The resulting yield is less than what would have been earned had the bond been held until maturity.

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value


LOGO

Bank Deposits and Certificates of Deposit (CDs) are FDIC Insured up to Applicable Limits

Securities products and services offered by Zions Direct, Member FINRA/SIPC, a non-bank subsidiary of Zions Bank.

Affiliates of Zions Bank or other issuers may purchase CDs or securities through the auction process. The market clearing yield may be lower due to the participation of an affiliate in the auction which may benefit the affiliated issuer.

Other Products | Contact Us | About Us | Site Map | Privacy Policy | Terms and Conditions

Powered by GRANT STREET GROUP

Software That Works®

SECURED BY Entrust SSL AVERITY

ZIONS DIRECT


LOGO

PUBLIC_VIEW :: MY ACCOUNT | SIGN OUT | CONTACT US

ZIONS DIRECT AUCTION

Home » Auction #2548

ZION BANCORPORATION

Auctions

View current auctions

Results Archive

View the results of completed auctions

FDIC-Insured CDs

Municipal Bonds

Corporate Bonds

US Agencies

Stock

Warrants

Issuers

University

Learn more about our auctions

Demos

Practice bidding in our trial auctions

Think

My Account

Please review and confirm the bids below

Confirm Bid Submission

Zions Bancorporation Senior Note / 1 Year Corporates

BBB- (Fitch); BBB (low) (DBRS); and BBB- (Standard & Poor’s).

Bidder Bid # Units @ Price Yield Max. Award Max. Amt. Due Status

PUBLIC_VIEW 1 1 @ 100.000 2.749% 1 $ 1,000.00 NEW

Bid Limit: $ 1,000.00

I understand that I could win as many as 1 unit, at a total cost of up to $ 1,000.00. I also understand that if awarded, I will be responsible for Accrued Interest of $ 0.99 on my award.

Cancel Submit

Zions Bancorporation has filed a registration statement (Registration Statement No. 333-158319, including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus dated March 31, 2009 contained in that registration statement, the prospectus supplement dated December 6, 2010 and other documents Zions Bancorporation has filed with the SEC for more complete information about Zions Bancorporation and this offering. You may get these documents and other documents Zions Bancorporation has filed for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, Zions Bancorporation or a representative will arrange to send you the prospectus and other documents Zions Bancorporation has filed with the SEC if you request it by calling toll free (800) 524-8875.

Please direct questions regarding the website or bidding procedures to the Auction Administrator.

You may also call our Investment Center at 800-524-8875 from 8am to Midnight Eastern Time.

*The current Market-Clearing Yield/Final Auction Yield is calculated as Yield to Worst (YTW) which is the lowest yield of yield to maturity, yield to call, yield to put, or other yields when a bond is callable, puttable, exchangeable, or has other features. If a bond is called, put or exchanged before maturity, the bondholder only earns interest on the time that has elapsed between purchasing the bond and its early redemption. The resulting yield is less than what would have been earned had the bond been held until maturity.

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

Bank Deposits and Certificates of Deposit (CDs) are FDIC Insured up to Applicable Limits

Securities products and services offered by Zions Direct, Member FINRA/SIPC, a non-bank subsidiary of Zions Bank.

Affiliates of Zions Bank or other issuers may purchase CDs or securities through the auction process. The market clearing yield may be lower due to the participation of an affiliate in the auction which may benefit the affiliated issuer.

Other Products | Contact Us | About Us | Site Map | Privacy Policy | Terms and Conditions

Powered by GRANT STREET GROUP

Software That Works®

SECURED BY Entrust SSL AVERITY

ZIONS DIRECT