Unassociated Document


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form 10-K
 
(Mark One)

þ
 
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended December 31, 2010
 
or

o
 
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
Commission file number 000-51653
 
DEALERTRACK HOLDINGS, INC.
(Exact name of registrant as specified in its charter)\

Delaware
(State or other jurisdiction
of incorporation or organization)
 
52-2336218
(I.R.S. Employer
Identification Number)
 
1111 Marcus Ave., Suite M04
Lake Success, NY 11042
(Address of principal executive offices, including zip code)
 
(516) 734-3600
(Registrant’s telephone number, including area code)
 
Securities registered pursuant to Section 12(b) of the Act:
 
Common Stock, $0.01 Par Value Per Share
(Title of each class)
 
The NASDAQ Stock Market, LLC
(Name of exchange on which registered)
 
Securities registered pursuant to Section 12(g) of the Act: None
 
     Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o No þ
 
     Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes o No þ
 
 Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o
 
     Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes þ No o
 
     Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. o
 
     Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer þ
 
Accelerated filer o
 
Non-accelerated filer o
 
Smaller reporting company o
   
(Do not check if a smaller reporting company)
 
     Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No þ
 
     The aggregate market value of the common stock held by non-affiliates of the registrant as of June 30, 2010, the last business day of the registrant’s most recently completed second fiscal quarter, was approximately $655 million (based on the closing price for the registrant’s common stock on the NASDAQ Global Market of $16.45 per share).
 
     As of February 1, 2011, 40,859,942 shares of the registrant’s common stock were outstanding.
 
DOCUMENTS INCORPORATED BY REFERENCE
 
     The Registrant intends to file a proxy statement pursuant to Regulation 14A within 120 days of the end of the fiscal year ended December 31, 2010. Portions of such proxy statement are incorporated by reference into Part III of this Annual Report on Form 10-K.
 


 
 

 
 
TABLE OF CONTENTS

   
Page
Item 1. Business
 
3
Item 1A. Risk Factors
 
13
Item 1B. Unresolved Staff Comments
 
22
Item 2. Properties
 
22
Item 3. Legal Proceedings
 
22
Item 4. [Removed and Reserved]
 
22
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
 
23
Item 6. Selected Consolidated Financial Data
 
23
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
25
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
 
46
Item 8. Financial Statements and Supplementary Data
 
47
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
 
79
Item 9A. Controls and Procedures
 
79
Item 9B. Other Information
 
80
Item 10. Directors, Executive Officers and Corporate Governance
 
80
Item 11. Executive Compensation
 
80
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
 
80
Item 13. Certain Relationships and Related Transactions, and Director Independence
 
80
Item 14. Principal Accountant Fees and Services
 
81
Item 15. Exhibits and Financial Statement Schedule
 
81
EX-21.1: LIST OF SUBSIDIARIES
 
 
EX-23.1: CONSENT OF PRICEWATERHOUSECOOPERS LLP
 
 
EX-31.1: CERTIFICATION
 
 
EX-31.2: CERTIFICATION
 
 
EX-32.1: CERTIFICATIONS
 
 
 
 
2

 
 
PART I
 
Item 1. Business
 
Certain statements in this Annual Report on Form 10-K are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements involve a number of risks, uncertainties and other factors that could cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors which could materially affect such forward-looking statements can be found in the section entitled “Risk Factors” in Part 1, Item 1A in this Annual Report on Form 10-K. Investors are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date hereof and we will undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
 
References in this Annual Report on Form 10-K to “DealerTrack,” the “Company,” “our” or “we” are to DealerTrack Holdings, Inc., a Delaware corporation, and/or its subsidiaries.
 
Overview

DealerTrack’s intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. We believe our solution set for dealers is the industry’s most comprehensive. DealerTrack operates the industry’s largest online credit application network in the United States, connecting approximately 17,000 dealers with over 950 lenders. Our dealer management system (“DMS”) provides dealers with easy-to-use tools and real-time data access that will streamline any automotive business. Dealers using DealerTrack AAX get the inventory management tools and services needed to accelerate turns and increase profits. Our sales and finance and insurance (“F&I”) solution enables dealers to streamline the entire sales process while structuring all types of deals from a single integrated platform. DealerTrack’s compliance solution helps dealers meet legal and regulatory requirements and protect their assets. DealerTrack’s family of companies also includes data and consulting services providers, ALG and Chrome Systems.
 
On January 31, 2011, we acquired triVIN Holdings, Inc. (“triVIN”), now known as DealerTrack Processing Solutions, Inc., a leading provider of automobile title management services to lenders and vehicle registration services to automobile dealers. This acquisition will significantly expand our transaction business and further strengthen our relationship with lenders and automobile dealers.
 
We are a Delaware corporation formed in August 2001. We are organized as a holding company and conduct a substantial amount of our business through our subsidiaries, including ALG, Inc., Chrome Systems, Inc., DealerTrack AAX, Inc., DealerTrack Aftermarket Services, Inc., Inc., DealerTrack Canada, Inc., DealerTrack Digital Services, Inc., DealerTrack, Inc., DealerTrack Processing Solutions, Inc., and DealerTrack Systems, Inc.
 
We maintain a website at www.dealertrack.com. We make available, free of charge through our website, our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, including exhibits thereto, and any amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after the reports are electronically filed with, or furnished to the Securities and Exchange Commission (the “SEC”). Our reports that are filed with, or furnished to, the SEC are also available at the SEC’s website at www.sec.gov. You may also obtain copies of any of our reports filed with, or furnished to, the SEC, free of charge, at the SEC’s public reference room at 100 F Street, N.E., Washington, DC 20549.
 
Our Market
 
Dealers and lenders had traditionally relied upon fax and mail delivery methods for processing their F&I offerings. This method produced lengthy processing times and increased the cost of assisting the consumer to obtain financing or insurance. For example, legacy paper systems required the consumer to fill out a paper credit application for each of the lenders to which he or she applied. The dealer then faxed the credit application to each lender and awaited a series of return faxes. When a lender approved the consumer’s credit application, the consumer manually signed a paper finance or lease contract with the dealer, who then delivered it with ancillary documents to the lender via mail or overnight courier. The lender then manually checked the contract for any errors or omissions and if the contract or ancillary documents were accurate and complete, the lender paid the dealer for the assignment of the contract. The cumbersome nature of this process can limit the range of options available to consumers and delay the availability of financing.
 
Even when dealers have also employed technology to address inefficiencies in a variety of their traditional workflow processes inefficiencies still remained. For example, dealers have made significant investments in dealer management system (“DMS”) software to streamline their back office functions, such as accounting, inventory, communications with manufacturers, parts and service, and have deployed customer relationship management (“CRM”) software to track consumer behavior and maintain active post-sale relationships with consumers to increase aftermarket sales and future automobile sales. However, these DMS and CRM software systems typically reside within the physical dealership and have not historically been fully integrated with each other, resulting in new inefficiencies. These inefficiencies slow the sales and customer management process, as different and sometimes contradictory information is recorded on separate systems.

 
3

 
 
     
We believe our solution set for dealers is the industry’s most comprehensive, providing value for every department in a dealership. DealerTrack’s low cost, high value web-based solutions are generally open and flexible. Our network improves efficiency and reduces processing time for dealers, lenders, and other participants, and integrates the products and services of third-party service and information providers, such as credit reporting agencies and aftermarket providers.
 
Our on-demand credit application processing and electronic contracting products eliminate expensive and time-consuming inefficiencies in legacy paper systems, and thereby decrease lenders’ costs of originating loans or leases. We also offer a contract-processing solution, which can provide lenders with retail automotive contracts and related documents in a digital or electronic format.
 
We primarily generate revenue on either a transaction or subscription basis, depending on the customer and the product or service provided.
 
Our Customers
 
Our primary customers are dealers and lenders. DealerTrack uses a Software-as-a-Service (“SaaS”) model, which the company believes is a superior method for delivering products and services to these customers. Our customers can access our highly specialized applications on-demand, avoiding the expense and difficulty of installing and maintaining them independently.
 
Dealers
 
We offer franchised and independent dealers a suite of low-cost on-demand DMS, compliance, sales and F&I, and inventory management solutions that significantly shorten financing processing times, increase efficiencies across the dealership, and allow dealers to spend more time selling automobiles. The subscription agreements with our dealers typically run for one to three years, with one-year automatic extensions, except for our DMS agreements, which generally have more flexible terms.
 
Our automated, web-based credit application-processing product allows automotive dealers to originate and route their consumers’ credit application information. This product has eliminated the need to fax a paper application to each lender to which a consumer applies for financing. Once a dealer enters a consumer’s information into our system, the dealer can distribute the credit application data electronically to one or multiple lenders and obtain credit decisions quickly and efficiently and at no charge.
 
We offer a comprehensive DMS, allowing dealers to manage functions across their entire business, and a complete suite of other subscription solutions that complement our credit application processing product, allowing dealers to integrate and better manage their business processes. We offer a compliance solution that helps dealers comply with red flags and other governmental regulations, and offers reporting functions. Additionally, DealerTrack AAX helps dealers manage their inventory and pricing and our sales and F&I solutions streamline the vehicle and aftermarket sales processes.  Included in our sales and F&I solutions are products that allows dealers and consumers to complete finance contracts electronically, which a dealer can then transmit to participating lenders for funding, further streamlining the financing process and reducing transaction costs for both dealers and lenders. We give each dealership the ability to select the specific tools they need to reduce costs, increase profits and sell more vehicles.
 
Lenders
 
Our network of lenders includes national and regional prime, near prime and non-prime lenders; regional and local banks, captive lenders and credit unions. Our agreements with our lender customers are typically transaction based and run for two years, with one-year automatic extensions.
 
Our on-demand credit application processing and electronic contracting products eliminate expensive and time-consuming inefficiencies in legacy paper systems, and thereby decrease lenders’ costs of originating loans or leases. We also offer a contract-processing solution, which can provide lenders with retail automotive contracts and related documents in a digital or electronic format. We believe our solutions significantly streamline the financing process and improve the efficiency and/or profitability of each financing transaction. We electronically transmit complete credit application and contract data, reducing costs and errors and improving efficiency for both prime and non-prime lenders. We also believe that our credit application processing product enables our lender customers to increase credit originations. Our network is configured to enable our lender customers to connect easily with dealers with whom they can establish new business relations. We believe that lenders that utilize our solutions experience a significant competitive advantage over lenders that rely on the legacy paper and fax processes.
 
OEM’s
 
We offer vehicle manufacturers comprehensive technology and consulting solutions to improve online interactions and awareness, increase vehicle and accessories sales, and streamline interactions with franchised dealerships. Our solutions help improve residual vehicle values and consumer brand perception with automotive original equipment manufacturer (“OEM”) consulting services and tools from ALG. Our solutions boost the selling power of a dealer website and maximize accessories sales with fully functional and customizable build, price and competitive-comparison solutions from Chrome. In addition, the DealerTrack DMS streamlines manufacturer interactions by integrating warranty claims, part orders and returns, and financial statement submission.

 
4

 
 
Aftermarket Providers
 
The DealerTrack Aftermarket Network™ gives dealers access to real-time contract rating information and quote generation, and provides digital contracting for aftermarket products and services. The aftermarket sales and contracting process was previously executed through individual aftermarket providers’ websites or through a cumbersome paper-based process prone to frequent delays and errors. Our on-demand connection between dealers and aftermarket providers creates a faster process, improves accuracy, and eliminates duplicate data entry for both dealers and aftermarket providers. We believe this more efficient process combined with the use of our on-demand electronic menu product makes it possible for dealers to more effectively sell aftermarket products and services.
 
Other Service and Information Providers
 
Our web-based solutions enable third-party service and information providers to deliver their products and services more broadly and efficiently, which increases the value of our integrated solutions to our dealer customers. We believe we offer our third-party service and information providers a secure and efficient means of delivering their data to our dealer and lender customers. For example, the credit reporting agencies can provide dealers with consumers’ credit reports electronically and integrate the delivery of the prospective consumers’ credit reports with our credit application processing and other products. Additionally, our inventory management solution integrates real time pricing data and wholesale auction data to give dealers access to available market information.
 
Our Web-based Credit Application Network
 
Our U.S. and Canadian web-based credit application networks are independent and do not give any single lender preference over any other lender. Each dealer sees its individualized list of available lenders listed alphabetically, based on our proprietary matching process, and can typically transmit credit application information simultaneously to multiple lenders that they select. Lenders’ responses to requests for financing through our network are presented back to the dealer in their order of response.
 
Our Growth Strategy
 
Our growth strategy is to leverage our position as a leading provider of on-demand software solutions to the U.S. and Canadian automotive retail industries. Key elements of our growth strategy are:
 
Expand Our Customer Base
 
We intend to increase our market penetration by expanding our automotive dealer and lender customer base through the efforts of our direct sales force. While as of December 31, 2010 we had over 950 active lender customers in the United States, we will focus on adding select regional banks, credit unions, financing companies and the captive financing affiliates of automotive manufacturers to our network. We also intend to increase the number of other service and information providers in our networks by adding, among others, insurance and other aftermarket service providers. Additionally, we have increased our installation capacity for our DMS business and streamlined the installation process for our inventory solutions in order to help expand our customer base in these areas.
 
Sell Additional Products and Services to Our Existing Customers
 
We believe that a significant market opportunity exists for us to sell additional products and services to our approximately 17,000 dealer customers that utilize our credit application processing product, or have purchased one or more of our subscription-based products or services. Similarly, the over 950 lenders that utilize our U.S. credit application processing network represent a market opportunity for us to sell our electronic and digital contracting solutions.
 
Expand Our Offerings
 
We expect to expand our suite of products and services to address the evolving needs of our customers. We market our products as four integrated solutions: DMS, Sales/Finance & Insurance, Data Services and Inventory Management. We have identified a number of opportunities to leverage our network of relationships and our core competencies to benefit dealers, lenders and other service and information providers.
 
For example, with regards to the DealerTrack DMS, we expanded our penetration of OEM accounts with the signing of Porsche, Volvo and Toyota. The deployments at Porsche and Toyota are scheduled for the first quarter of 2011, and the Volvo deployment is slated for the second quarter of 2011. We also provided significant DMS enhancements for Honda and General Motors in the United States and introduced our DMS in Canada. We are committed to being an open technology partner with our dealers and further integrating our solutions with third parties to meet their needs. We also are continuing to add reporting capability to our compliance solution and third-party integrations to our DMS and inventory management solutions.
 
Pursue Acquisitions and Strategic Alliances
 
We have augmented the growth of our business by completing strategic acquisitions including, most recently, our acquisition of triVIN on January 31, 2011. In executing our acquisition strategy, we have focused on identifying businesses that we believe will increase our market share or that have products, services and technology that are complementary to our product and service offerings. We believe that our success in completing these acquisitions and integrating them into our business has allowed us to maintain our leadership position in the industry, enhance our network of relationships and accelerate our growth. We intend to continue to grow and advance our business through acquisitions and strategic alliances. We believe that acquisitions and strategic alliances will allow us to enhance our product and service offerings, sell new products using our networks, strengthen technology offerings and/or increase our market share.

 
5

 
 
Our Solutions
 
DealerTrack markets its dealer-facing solutions under the DealerTrack Performance Suite umbrella brand. Each solution fits within four categories: DMS, Sales/Finance & Insurance, Inventory Management and Data Services.
 
 
Solutions
 
Products and Services
 
Revenue Type
DMS:
 
DealerTrack DMS
 
Subscription
   
SalesMaker ™
 
Subscription
   
DealerTrack eMenu™
 
Subscription
   
DealerTrack Aftermarket Network™
 
Transaction
Sales/Finance & Insurance:
 
DealerTrack credit application network  (On-line
  credit application processing platform and credit
 
Transaction
   
  bureau access platform)
   
   
BookOut
 
Subscription
   
DealerTrack Compliance Solution™
 
Subscription and Transaction
   
DealerTrack eContracting ™
 
Subscription and Transaction
   
eDocs (for lenders)
 
Transaction
   
DealTransfer ®
 
Subscription
Inventory Management:
 
DealerTrack AAX ® 
 
Subscription 
Data Services:
 
ALG Residual Value Guides
 
Subscription
   
ALG Data Services
 
Subscription and Transaction
   
Chrome New Vehicle Data
 
Subscription
   
Chrome Carbook Pro
 
Subscription
   
Chrome Construct
 
Subscription
   
Chrome Automotive Description Services
 
Subscription
   
Chrome IQ
 
Subscription
   
Chrome BookLink
 
Subscription
   
Chrome Carbook Showroom ®
 
Subscription
   
Chrome PC Carbook ®
 
Subscription
   
Chrome Fleet Edition
 
Subscription
   
Chrome Interactive Media
 
Subscription
   
Chrome Accessories Solution
 
Subscription
 
 
6

 
 
DMS Solutions:
 
DealerTrack DMS —DealerTrack DMS is a dealer management system that gives dealers control of their business across every department. It is an open and secure platform that allows dealers to integrate and manage all the primary functions of their store operations including: vehicle sales, portfolio management, showroom management, service department, general ledger, automated dispatching, parts inventory and invoicing, electronic repair order, service price guides, vehicle inventory, contact management, payroll and personnel management.
 
SalesMaker ™  — SalesMaker is a profit management system enabling dealers to search the hundreds of current lender programs in our database, and, within seconds, find the financing or lease program that is best for a consumer and the most profitable for the dealership. SalesMaker also assists dealers in finding financing for consumers with low credit scores, while maximizing their own profit. In addition, dealers can quickly pre-qualify prospective consumers and then match the best lender program against their available inventory.
 
DealerTrack eMenu ™ — DealerTrack eMenu allows dealers to consistently present consumers with the full array of insurance and other aftermarket product options they offer in a menu format. The product also creates an auditable record of the disclosures to consumers during the aftermarket sales process, helping to reduce dealers’ potential legal risks. DealerTrack eMenu is also a product offering in the compliance solution.
 
DealerTrack Aftermarket Network ™ — The DealerTrack Aftermarket Network, provides real-time aftermarket contract rating and quote generation from participating providers of aftermarket products. Categories of aftermarket products represented on the network include extended service contracts, GAP, etch, credit life and disability insurance, and vehicle recovery systems. Since the DealerTrack Aftermarket Network is fully integrated into the DealerTrack network, we expect both dealers and aftermarket providers will benefit from improved accuracy and elimination of duplicate data entry.
 
Sales/Finance & Insurance:
 
DealerTrack credit application network — Our DealerTrack credit application network facilitates the online credit application process by enabling dealers to transmit a consumer’s credit application information to one or multiple lenders and obtain credit decisions quickly and efficiently as well as pull credit bureau data. Generally, our dealer customers maintain active relationships with numerous lenders. We offer each lender customer the option to provide other value-added services to dealers that facilitate the financing process, including dealer reserve statements, payoff quotes, prospect reports for consumers nearing the end of their current loan or lease and reports of current financing rates and programs.
 
BookOut — With BookOut, a dealer can quickly and easily look up used automobile values by year/make/model or vehicle identification number for use in the credit application process. We currently offer separate BookOut subscriptions for data provided by Black Book, Kelley Blue Book and NADA. These products facilitate the financing process by providing dealers with reliable valuation information about the relevant automobile. BookOut is also a product offering in the inventory management solution.
 
DealerTrack Compliance Solution ™ — DealerTrack compliance solution provides automotive dealers with a safe and reliable method to sign, store and protect customer and financing activity at the dealership. It also provides safeguards, such as limited access to sensitive information based on a user’s role and permission, to help reduce compliance risk by handling every customer financing deal consistently.
 
DealerTrack eContracting and eDocs — Our DealerTrack eContracting product allows dealers to obtain electronic signatures and transmit contracts and contract information electronically to lenders that participate in eContracting. eContracting increases the speed of the automotive financing process by replacing the cumbersome paper contracting process with an efficient electronic process. Our eDocs digital contract processing service receives paper-based contracts from dealers, digitizes the contracts and submits them electronically to the appropriate lender. Together, eDocs and eContracting enable lenders to create a 100% digital contract workflow.
 
DealTransfer® — DealTransfer permits dealers to transfer transaction information directly between select dealer management systems and our DealerTrack credit application network with just a few mouse clicks. This allows dealers to avoid reentering transaction information once the information is on any of the dealer’s systems.
 
Inventory Management Solution:
 
DealerTrack AAX ® — DealerTrack AAX is a full-featured inventory system.  Dealers can identify high-profit, fast turning vehicles quickly and easily adjust price to be more competitive.  The robust enterprise reporting is designed for multi-store inventory optimization.  Daily performance tracking is enabled by real time reporting and custom built inventory modeling.  Consulting services optimize inventory management and enhance product performance. The solution also includes functionality to help a dealer appraise vehicles, merchandise vehicles, source vehicles and access vehicle pricing recommendations, vehicle performance scores, as well as dealership transactional history. In addition, DealerTrack Mobile AAX, a wireless appraisal solution with direct access to all the leading value guidebooks, allows dealers to provide immediate vehicle valuations from nearly any location using the built-in VIN scanning capability.
 
Data Services:
 
ALG Residual Value Guides — ALG Residual Value Guides are the industry standard for the residual value forecasting of vehicles. New car residual values are available in a national percentage guide, as well as regional dollar guides. Lenders and dealers use ALG Residual Value Guides as the basis to create leasing programs for new and used automotive leases.
 
    ALG Data Services — ALG is the primary provider of vehicle residual value data to automotive industry participants, including manufacturers, banks and other lenders, desking software companies and automotive websites.
 
    Chrome New Vehicle Data — Chrome New Vehicle Data identifies automobile prices, as well as the standard and optional equipment available on particular automobiles. Dealers provide Chrome’s data on their websites and lenders use the data in making financing decisions.
 
Chrome Carbook Pro – Chrome Carbook Pro is a flexible, multi-user, web-based research and reporting tool for fleet professionals.  Fleet professionals can license only the components they need or the complete set and activate components on a user-by-user basis.

 
7

 

Chrome Construct — Chrome Construct combines vehicle research, configuration and comparison tools into a single web service. The data is provided and maintained by Chrome.

Chrome Automotive Description Service (ADS) and ChromeIQ — Chrome ADS is a web service that turns a VIN into a rich description of a vehicle, including prices, options, colors and standard equipment. Chrome IQ converts batches of VINs into rich vehicle descriptions.

Chrome BookLink— Chrome BookLink allows customers to quickly and easily map between Chrome's New Vehicle Data and a used book provider without having to implement, host, or update mapping tables.

Chrome Carbook Showroom ®, PC Carbook ® and Carbook Fleet Edition — Carbook Showroom, PC Carbook and Carbook Fleet Edition provide automotive specification and pricing information. These products enable dealers, fleet managers, financial institutions and consumers to specify and price a new and used automobile online, which helps promote standardized information among these parties and facilitates the initial contact between buyer and seller.
 
Chrome Interactive Media — Chrome Interactive Media includes vehicle still photographs and full motion vehicle video for use on dealer and auto industry portal websites. The products are used to present an accurate, high-impact view of vehicles to facilitate sales.
 
Chrome Accessories Solution — Chrome Accessories Solution provides OEMs with a complete digital marketing and accessories sales system for their dealer network and websites. This includes a catalog of accessories with eCommerce capabilities for dealer websites and an in-showroom sales and fulfillment system. A dealer/reseller version is also available, Accessories Essential, which is a simple, seamless and cost-effective solution that plugs-in dealership websites.
 
International
 
Our subsidiary, DealerTrack Canada Inc., is a leading provider of on-demand credit application and contract processing services to the indirect automotive finance industry in Canada. Historically, we have provided our Canadian customers with only our credit application and contract processing products. Presently, we are also offering them select subscription products. For the year ended December 31, 2010, 2009 and 2008, our Canadian operations generated approximately 12%, 11% and 11% of our net revenue, respectively.
 
Technology
 
Our technology platform is robust, flexible and extendable and is designed to be integrated with a variety of other technology platforms. We believe our open architecture is fully scalable and designed for high availability, reliability and security. Product development expense for the years ended December 31, 2010, 2009 and 2008 was $13.4 million, $14.0 million and $11.7 million, respectively. Our technology includes the following primary components:
 
Web-Based Interface
 
Our customers access the majority of our on-demand application products and services through an easy-to-use web-based interface. Our web-based delivery method gives us control over our applications and permits us to make modifications at a single central location for each application. We easily add new functionality and deliver new products to our customers by updating our software on a regular basis.
 
Partner Integration
 
We utilize a variety of various integration technologies to facilitate the interfaces to our many partners. We are a member of both Standards for Technology in Automotive Retail (“STAR”) and American Financial Services Association (“AFSA”) and are committed to supporting published standards as they evolve.
 
Infrastructure
 
Our technology infrastructure is hosted externally and consists of a production site and disaster recovery sites. Our production sites are fully hardware redundant. Our customers depend on the availability and reliability of our products and services and we employ system redundancy in order to minimize system downtime.
 
 
8

 
 
Security
 
DealerTrack offers a secure, reliable and trusted service and has built our Security Program utilizing a “Defense in Depth” security strategy. Our multi layered approach is designed to protect DealerTrack’s applications, physical infrastructure and network infrastructure. The DealerTrack website environments adhere to the highest security standards and have deployed a multi-tiered firewall infrastructure that allows for highly controlled data segmentation. DealerTrack has also deployed intrusion detection systems to alert of any potential network security threats. Our firewalls and intrusion detection systems are both managed and monitored continuously by an independent security management company. Our internet communications are encrypted using https/SSL 128-bit encryption. We also utilize a commercial software solution to securely manage user access to our applications. Incoming traffic is authenticated before it is authorized for access in-to the application. Once a user has been authorized, access control to specific functions within the site is performed by the application. Our access control system is highly granular and includes the granting and revocation of user permissions to functions on the website. DealerTrack’s Security Program includes having external and internal vulnerability assessments performed on a regular basis to test for security vulnerabilities.  We have implemented robust patch management and server hardening processes to protect against security vulnerabilities inherent in many industry-standard software, systems and applications.  DealerTrack uses a leading anti-virus solution to protect its servers and workstations.
 
DealerTrack maintains a certification from Cybertrust, Inc. (Verizon Business Services), a leading industry security certification body. This certification program entails a comprehensive evaluation of our Security Program, including extensive testing of our website’s perimeter defenses.
 
Customer Development and Retention
 
Sales
 
Our sales resources are focused on four primary areas: dealers, lenders, aftermarket providers and other industry providers. Our sales resources strive to increase the number of products and services purchased or used by existing customers and also to sell products and services to new customers. Our dealer sales resources focus on selling our subscription-based products and services to dealers through field sales and telesales efforts, and also support the implementation of subscription-based and transaction-based products for dealers. Lender relationships are managed by a team that also focuses on adding more lenders to our DealerTrack credit application network and increasing the use of our eContracting and eDocs solutions. Relationships with our aftermarket providers are managed by a team that also focuses on adding more aftermarket providers to the network. Relationships with automotive manufacturers are managed by a dedicated OEM relationship management team that is also responsible for introducing our solutions to the automotive manufacturers. Relationships with other providers are managed across various areas of our organization.
 
Training
 
We believe that training is important to enhancing the DealerTrack brand and reputation and increasing utilization of our products and services. Training is conducted via telephone, the Internet and in person at the dealership. In training our dealers, we emphasize utilizing our network to help them increase profitability and efficiencies.
 
Marketing
 
Our marketing strategy is to establish our brand as the leading provider of on-demand software solutions for dealers, lenders, OEM’s, aftermarket providers and other industry providers. Our marketing approach is to employ multiple off-line and on-line channels, targeted at key executives and other decision makers within the automotive retail industry, such as:

 
advertising in automotive trade magazines and other periodicals;

 
public relations through press releases and publication of news and thought leadership articles;

 
direct marketing employing mail and e-mail delivered to buyers and influencers in dealer and lender markets;

 
participation in industry events;

 
employing our website to offer services, and provide product and company information;

 
search marketing to increase visibility in search engine result pages; and

 
promotions and sponsorships on national and regional levels.
 
Customer Service
 
We believe superior customer support is important to retaining and expanding our customer base. We have a comprehensive technical support program to assist our customers in maximizing the value they get from our products and services and solving any problems or issues. We provide telephone support, e-mail support and online information and consulting services about our products and services. Our customer service group handles general customer inquiries, such as questions about resetting passwords, how to subscribe to products and services, the status of product subscriptions and how to use our products and services, and is available to customers by telephone, e-mail or over the web. Our technical support specialists are extensively trained in the use of our products and services.

 
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Competition
 
The market for our solutions in the U.S. automotive retail industry is highly competitive, fragmented and subject to changing technology, shifting customer needs and frequent introductions of new products and services. Our current principal competitors include:

 
web-based automotive finance credit application processors, including AppOne, CUDL, Finance Express, Open Dealer Exchange, and RouteOne;

 
proprietary finance credit application processing systems, including those used and provided to dealers by American Honda Finance Corp., Volkswagen Credit and BMW Financial Services;

 
dealer management system providers, including ADP, Inc., The Reynolds and Reynolds Company, Auto/Mate Dealership Systems and AutoSoft, Inc.;

 
automotive retail sales desking providers, including ADP, Inc. and Market Scan Information Systems, Inc.;

 
vehicle configuration providers, including Autodata Solutions Company and JATO Dynamics, Inc.;
     
 
providers of vehicle electronic registration solutions, including CVR and TitleTec;
 
 
providers of services related to aftermarket products, including MenuVantage and the StoneEagle Group;

 
providers of inventory analytic tools, including First Look, LLC, vAuto, Inc., vinSolutions and eLEAD, and;

 
providers of compliance solutions; including Compli, RouteOne, CREDCO and the three credit reporting agencies.
 
DealerTrack also competes with warranty and insurance providers, as well as software providers, among others, in the market for menu-selling products and services. Some of our competitors may be able to devote greater resources to the development, promotion and sale of their products and services than we can to ours, which could allow them to respond more quickly than we can to new technologies and changes in customer needs. In particular, RouteOne, a joint venture formed and controlled by Chrysler Financial Corporation (“CFC”), Ford Motor Credit Corporation (“FMCC”), General Motors Acceptance Corporation now known as Ally Financial (“Ally”) and Toyota Financial Services (“TFS”). RouteOne has relationships with FMCC and TFS and other affiliated captive lenders that are not part of our network and had an exclusive relationship with Ally until February 10, 2010, when we entered into a strategic relationship with Ally. Under the terms of the agreement, Ally will be listed as a financing option on the DealerTrack credit application processing network. Ally is available to General Motors and Chrysler dealers, as well as dealers of other manufacturers that Ally elects to do business with.  Ally will continue to accept credit applications through a competitive system. Additionally, on January 21, 2009, ADP, Inc. and Reynolds, announced a joint venture, Open Dealer Exchange, who may have the ability to build on its joint venture partner’s relationships in providing DMS software to over 80% of U.S. franchised dealers. Our ability to remain competitive will depend to a great extent upon our ability to execute our growth strategy, as well as our ongoing performance in the areas of product development and customer support.
 
Government Regulation
 
The indirect automotive financing and automotive retail industries are subject to extensive and complex federal and state regulations. Our customers, such as banks, finance companies, savings associations, credit unions and other lenders, and automotive dealers, operate in markets that are subject to rigorous regulatory oversight and supervision. Our customers must ensure that our products and services work within the extensive and evolving regulatory requirements applicable to them, including those under the Consumer Credit Protection Act, the Gramm-Leach-Bliley Act (the “GLB Act”), the FACT Act of 2003, the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”), the Federal Reserve Board’s regulations relating to consumer protection and privacy, the Interagency Guidelines Establishing Information Security Standards, the Interagency Guidance on Response Programs for Unauthorized Access to Customer Information and Customer Notice, the Federal Trade Commission’s (“FTC”) Privacy Rule, Safeguards Rule, and Consumer Report Information Disposal Rule, Regulation AB, the regulations of the Federal Reserve Board, the Fair Credit Reporting Act (“FCRA”) and other state and local laws and regulations. In addition, entities such as the Federal Deposit Insurance Corporation, the Office of the Comptroller of the Currency, the Office of Thrift Supervision, the National Credit Union Administration and the FTC have the authority to promulgate rules and regulations that may impact our customers, which could place additional demands on us.
 
On July 21, 2011, authority to promulgate and enforce federal consumer financial law, including many consumer protection regulations, will transfer to the Bureau of Consumer Financial Protection (“CFPB”) established by the Dodd-Frank Act.  While most franchised auto dealers are exempted from the supervisory authority of the CFPB, independent and buy-here-pay-here dealers generally are not.  For those dealers, DealerTrack may be subject to supervision and examination by the CFPB as a “service provider.”  Similar to its clients, DealerTrack may also be subject to changes in existing consumer financial protection law rulemaking by the CFPB.  The Dodd-Frank Act also streamlined the administrative procedures for the FTC to promulgate unfair and deceptive practices regulations for the retail automotive industry.  It is possible that the FTC will issue regulations that may affect DealerTrack and the products and services we offer to dealers.

 
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The role of our products and services in assisting our customers’ compliance with these requirements depends on a variety of factors, including the particular functionality, interactive design, and classification of the customer. We are not a party to the actual transactions that occur in our network. Our lender, aftermarket provider and automotive dealer customers must assess and determine what applicable laws and regulations require of them and are responsible for ensuring that their use of our product and services conform to their regulatory needs.
 
     Consumer Privacy and Data Security Laws
 
Consumer privacy and data security laws on the federal and state levels govern the privacy and security of consumer information generally and may apply to our business in our capacity as a service provider for regulated financial institutions and automotive dealers that are subject to the GLB Act and applicable regulations, including the FTC’s Privacy Rule, Safeguards Rule and Consumer Report Information Disposal Rule.
 
These laws and regulations restrict our customers’ ability to share nonpublic personal consumer information with non-affiliated companies, as well as with affiliates under certain circumstances. They also require certain standards for information security plans and operations, including standards for consumer information protection and disposal, and notices to consumers in the event of certain security breaches. If we, a lender, an aftermarket provider or a dealer experience a security breach resulting in unauthorized access to consumer information provided through our network, we may be subject to claims from such consumers or enforcement actions by state or federal regulatory authorities.
 
Legislation is pending on the federal level and in most states that could impose additional duties on us relating to the collection, use or disclosure of consumer information, as well as obligations to secure that information. For example, Massachusetts has issued specific security requirements for data of Massachusetts residents.  Currently, 46 states and the District of Columbia have laws mandating notices to affected consumers in the event of an actual or suspected unauthorized access to or use of information contained within our system. In December 2009, the U.S. House of Representatives passed a bill that would provide for a uniform national notice policy for security breaches and the U.S. Senate held hearings on a similar bill in September 2010. The FTC and federal banking regulators have also issued regulations requiring regulated financial institutions to obtain certain assurances and contractual protections relating to the security and disposal of information maintained by service providers such as us.
 
While we believe our current business model is consistent with existing laws and regulations, emerging case law and regulatory enforcement initiatives, as well as the passage of new laws and regulations, may limit our ability to use information in our current products and to develop additional revenue streams in the future.
 
     Fair Credit Reporting Act
 
The FCRA imposes limitations on the collection, distribution and use of consumer report information and imposes various requirements on providers and users of consumer reports and any information contained in such reports. Among other things, the FCRA limits the use and transfer of information that qualifies as a consumer report, and imposes requirements on providers of information to credit reporting agencies and resellers of consumer reports with respect to ensuring the accuracy and completeness of the information and assisting consumers who dispute information in their consumer reports or seek to obtain information involving theft of their identity. The communication or use of consumer report information in violation of the FCRA could, among other things, result in a provider of information or reseller of consumer reports being deemed a consumer reporting agency, which would subject the provider or reseller to all of the compliance requirements applicable to consumer reporting agencies contained in the FCRA and applicable regulations. Willful violations of the FCRA can result in statutory and punitive damages. A new regulation, the Risk-Based Pricing Rule, requires creditors to give risk-based pricing notices to certain consumers whose credit score precluded them from getting the best terms for credit or alternatively to provide a credit score disclosure notice to all credit applicants.
 
     State Laws and Regulations
 
The GLB Act and the FCRA contain provisions that preempt some state laws to the extent the state laws seek to regulate the distribution and use of consumer information. The GLB Act does not limit states’ rights to enact privacy legislation that provides greater protections to consumers than those provided by the GLB Act. The FCRA generally prohibits states from imposing any requirements with respect only to certain specified matters and it is possible that some state legislatures or agencies may limit the ability of businesses to disclose consumer information beyond the limitations provided for in the GLB Act or the FCRA. For example, almost all states permit consumers to “freeze” their credit bureau files under certain circumstances and the three national credit bureaus (Equifax, Experian and TransUnion) now give this right to all customers. Our automotive dealer customers remain subject to the laws of their respective states in such matters as consumer protection and unfair and deceptive trade practices. Recently, certain states have passed laws requiring specific security protections for maintaining or transmitting the personal information of state residents.
 
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Revised Uniform Commercial Code Section 9-105, E-SIGN and UETA
 
In the United States, the enforceability of electronic transactions is primarily governed by the Electronic Signatures in Global and National Commerce Act (the “E-SIGN Act”), a federal law enacted in 2000 that largely preempts inconsistent state law, and the Uniform Electronic Transactions Act (“UETA”), a uniform state law that was finalized by the National Conference of Commissioners on Uniform State Laws in 1999 and has been adopted by almost every state. Case law has generally upheld the use of electronic signatures in commercial transactions and in consumer transactions where proper notice is provided and the consumer consents to transact business electronically are obtained. The Revised Uniform Commercial Code Section 9-105 (“UCC 9-105”) provides requirements to perfect security interests in electronic chattel paper. These laws impact the degree to which the lenders in our network use our electronic contracting (“eContracting”) product. We believe that our eContracting product enables the perfection of a security interest in electronic chattel paper by meeting the transfer of “control” requirements of UCC 9-105. Certain of our financial institution clients have received third-party legal opinions to this effect. However, this issue has not been challenged in any legal proceeding. If a court were to find that our eContracting product is not sufficient to perfect a security interest in electronic chattel paper, or if existing laws were to change, our business, prospects, financial condition and results of operations could be materially adversely affected. Federal and state regulatory requirements imposed on our lender customers, such as the SEC’s Regulation AB relating to servicers of asset backed securities, may also result in our incurring additional expenses to facilitate lender compliance regarding the use of our eContracting product.
 
Internet Regulation
 
We are subject to federal, state and local laws applicable to companies conducting business on the Internet. Today, there are relatively few laws specifically directed towards online services. However, due to the increasing popularity and use of the Internet and online services, laws and regulations may be adopted with respect to the Internet or online services covering issues such as online contracts, user privacy, freedom of expression, pricing, fraud liability, content and quality of products and services, taxation, advertising, intellectual property rights and information security. Proposals currently under consideration with respect to Internet regulation by federal, state, local and foreign governmental organizations include, but are not limited to, the following matters: on-line content, user privacy, restrictions on email and wireless device communications, data security requirements, taxation, access charges and so-called “net neutrality”, liability for third-party activities such as unauthorized database access, and jurisdiction. The FTC has expressed its desire for regulation of Internet tracking mechanisms such as “cookies” or “web bugs.” Moreover, we do not know how existing laws relating to these issues will be applied to the Internet and whether federal preemption of state laws will apply.
 
Intellectual Property
 
Our success depends, in large part, on our intellectual property and other proprietary rights. We rely on a combination of patent, copyright, trademark and trade secret laws, employee and third-party non-disclosure agreements and other methods to protect our intellectual property and other proprietary rights. In addition, we license technology from third parties.
 
We have been issued a number of utility patents in the United States and have patent applications pending in the United States, Canada and Europe, including patents that relate to a system and method for credit application processing and routing. We have both registered and unregistered copyrights on aspects of our technology. We have a U.S. federal registration for the mark “DealerTrack.” We also have U.S. federal registrations and pending registrations for several additional marks we use and claim common law rights in other marks we use. We also have filed some of these marks in foreign jurisdictions. The duration of our various trademark registrations varies by mark and jurisdiction of registration. In addition, we rely, in some circumstances, on trade secrets law to protect our technology, in part by requiring confidentiality agreements from our vendors, corporate partners, employees, consultants, advisors and others.

Industry Trends

We are impacted by trends in both the automotive industry and the credit finance markets. Our financial results are impacted by trends in the number of dealers serviced and the level of indirect financing and leasing by our participating lender customers, special promotions by automobile manufacturers and the level of indirect financing and leasing by captive finance companies not available in our network. The United States and global economies are currently undergoing a period of economic uncertainty, and the financing environment, automobile industry and stock markets are experiencing high levels of volatility. The relative tightening of the credit markets has caused a significant decline in the number of lending relationships between the various lenders and dealers available through our network as dealers and lenders have exited the market, as well as reduced the total number of vehicles financed. Purchases of new automobiles are typically discretionary for consumers and have been, and may continue to be, affected by negative trends in the economy, including the cost of energy and gasoline, the availability and cost of credit, the declining residential and commercial real estate markets, reductions in business and consumer confidence, stock market volatility and increased unemployment. 2008 and 2009 were the worst years for selling vehicles since 1982 and while automobile sales increased in 2010 over 2009, overall they will remain low as compared to historical levels. As a result of reduced car sales and the general economic environment, two major automobile manufacturers, Chrysler and General Motors (“GM”) filed and then emerged from bankruptcy. This has had a significant impact on their franchised dealers both in terms of dealer closing and the financial viability of their remaining dealers. Toyota suffered significant recalls that limited its ability to sell new vehicles for a period of time. Together, these factors have meaningfully impacted our transaction volume and subscription cancellations compared to historical levels.
 
 
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Due to the economic downturn, there has been continued automotive dealer consolidation and the number of franchised automotive dealers declined in 2009 and 2010. GM and Chrysler stated that they notified approximately 1,124 and 789 dealers, respectively, that one or more of their franchise licenses would be terminated. Federal legislation has led GM and Chrysler to agree to reinstatement of some of these dealers. Ford Motor Company announced in October 2010, plans to close 35%, or about 175 of their 500 Lincoln dealerships. As a result of these factors, we cannot predict the timing and impact these dealership reductions will have on our subscription revenue. The elimination by GM, Ford, and Chrysler dealers with subscription products has led to an increase in cancellations and will most likely result in additional cancellations of those subscriptions and corresponding loss of revenue. Further, a reduction in the number of automotive dealers reduces the number of opportunities we have to sell our subscription products. Additionally, dealers who close their businesses may not pay the amounts owed to us, resulting in a potential increase in our bad debt expense.

Volatility in our stock price, declines in our market capitalization and material declines in revenue and profitability could impair the carrying value of our goodwill, deferred tax assets and other long-lived assets. Due to cumulative U.S. book losses incurred in recent years, and uncertainty as to the extent and timing of profitability in future periods, management has recorded a valuation allowance on our U.S. deferred tax assets. Additionally, we may be required to write off some of our goodwill or long-lived assets if these conditions worsen for a period of time.
 
Employees
 
        As of December 31, 2010, we had approximately 1,200 employees. None of our employees is represented by a labor union. We have not experienced any work stoppages and believe that our relations with our employees are good.
 
In connection with the acquisition of triVIN, on January 31, 2011, we added approximately 500 employees to our workforce.
 
Item 1A. Risk Factors
 
        You should carefully consider the following risk factors, as well as the more detailed descriptions of our business elsewhere in this Annual Report on Form 10-K . Our business, prospects, financial condition or results of operations could be materially and adversely affected by the following:
 
Economic trends that affect the automotive retail industry or the indirect automotive financing industry may have a negative effect on our business.
 
        Economic trends that negatively affect the automotive retail industry or the indirect automotive financing industry may adversely affect our business by further reducing the amount of indirect automobile financing transactions that we earn revenue on, the number of lender or automotive dealer customers that subscribe to our products and services or money that our customers spend on our products and services. Purchases of new automobiles are typically discretionary for consumers and have been, and may continue to be, affected by negative trends in the economy, including the cost of energy and gasoline, the availability and cost of credit, the declining residential and commercial real estate markets, reductions in business and consumer confidence, stock market volatility and increased unemployment. A reduction in the number of automobiles purchased by consumers could continue to adversely affect our lender and dealer customers and lead to a reduction in transaction volumes and in spending by these customers on our subscription products and services. While new car sales increased slightly in 2010, they remain below historical levels. Additionally, a certain number of our lender customers are dependent on continued access to the capital markets, in order to fund their lending activities. These negative trends may result in our lenders further reducing the number of automobile dealers that they service or the number of contracts that they make which could result in a reduction in the number of credit applications that are processed through our network.  Additionally, due to the economic downturn, there has been continued automotive dealer consolidation and the number of franchised automotive dealers declined in 2010. To the extent that these dealers have subscription products, the consolidation will result in cancellation of those products. Further, a reduction in the number of automotive dealers reduces the number of opportunities we have to sell our subscription products. Additionally, dealers who close their businesses may choose to not pay those amounts owed to us, resulting in an increase in our bad debt.
 
Any such reductions in transactions or subscriptions or an increase in our bad debt could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
We may be unable to continue to compete effectively in our industry.
 
        Competition in the automotive retail technology industry is intense. The indirect automotive retail finance industry is highly fragmented and is served by a variety of entities, including DMS providers, web-based automotive finance credit application processors, the proprietary credit application processing systems of the lender affiliates of automobile manufacturers, automotive retail sales desking providers and vehicle configuration providers. DealerTrack also competes with warranty and insurance providers, as well as software providers, among others, in the market for DMS, menu-selling products and services, compliance products, electronic registration solutions, and inventory analytics. Some of our competitors have longer operating histories, greater name recognition and significantly greater financial, technical, marketing and other resources than we do. Many of these competitors also have longstanding relationships with dealers and may offer dealers other products and services that we do not provide. As a result, these companies may be able to respond more quickly to new or emerging technologies and changes in customer demands or to devote greater resources to the development, promotion and sale of their products and services than we can to ours. We expect the market to continue to attract new competitors and new technologies, possibly involving alternative technologies that are more sophisticated and cost-effective than our technology. There can be no assurance that we will be able to compete successfully against current or future competitors or that competitive pressures we face will not materially adversely affect our business, prospects, financial condition and results of operations.

 
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We may face increased competition from AppOne, CUDL, Finance Express, Open Dealer Exchange and RouteOne.
 
       ADP, Inc. and Reynolds and Reynolds, the two largest providers of DMS systems, have formed Open Dealer Exchange as a joint venture to compete with our online portal application business. ADP and Reynolds and Reynolds are also the owners of CVR, a joint venture that competes in the electronic registration solution space.  Open Dealer Exchange plans to leverage its owners’ penetration of the DMS space to better integrate the loan origination process into the dealer's transactional, point-of-sale system, thereby giving them a competitive advantage. Additionally, our network of lenders does not include the captive lenders affiliated with Ford Motor Company or Toyota Motor Corporation, two of the owners of RouteOne. This gives RouteOne the ability to offer its dealers access to captive or other lenders that are not in our network. RouteOne was launched in November 2003, and officially re-launched in July 2004. A significant number of independent lenders, including many of the independent lenders in our network, are participating on the RouteOne credit application processing and routing portal. If either Open Dealer Exchange and/or RouteOne increases the number of independent lenders on its credit application processing and routing portal and/or offers products and services that better address the needs of our customers or offer our customers a lower-cost alternative, and/or our dealer customers more integrated systems, our business, prospects, financial condition and results of operations could be materially adversely affected. In addition, if a substantial amount of our current customers migrate from our network to Open Dealer Exchange or RouteOne, our ability to sell additional products and services to, or earn transaction services revenue from, these customers could diminish. We believe that both Open Dealer Exchange and RouteOne have repeatedly approached certain of our largest lender customers seeking to have them join their credit application processing and routing portal. In addition, CU Direct Corporation, through its CUDL portal, has directly targeted credit unions, which comprise a large number of our lender customers. Finance Express and AppOne have targeted the independent dealer channel.
 
Some vendors of software products used by automotive dealers, including certain of our competitors, are designing their software and using financial or other incentives to make it more difficult for our customers to use our products and services.
 
       Currently, some software vendors, including some of our competitors, have designed their software systems in order to make it difficult to integrate with third-party products and services such as ours and others have announced their intention to do so. Some software vendors also use financial or other incentives to encourage their customers to purchase such vendors’ products and services. These obstacles could make it more difficult for us to compete with these vendors and could have a material adverse effect on our business, prospects, financial condition and results of operations. Further, we have agreements in place with various third-party software providers to facilitate integration between their software and our network, and we cannot assure you that each of these agreements will remain in place or that during the terms of these agreements these third parties will not increase the cost or level of difficulty in maintaining integration with their software. Additionally, we integrate certain of our solutions and services with other third parties’ software programs. These third parties may design or utilize their software in a manner that makes it more difficult for us to continue to integrate our solutions and services in the same manner, or at all. These developments could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
Our systems and network may be subject to security breaches, interruptions, failures and/or other errors or may be harmed by other events beyond our control.
 
  Our systems may be subject to security breaches.
 
       Our success depends on the confidence of dealers, lenders, the major credit reporting agencies and our other network participants in our ability to transmit confidential information securely over the Internet and operate our computer systems and operations without significant disruption or failure. We transmit substantial amounts of confidential information, including non-public personal information, over the Internet. Moreover, even if our security measures are adequate, concerns over the security of transactions conducted on the Internet and commercial online services, which may be heightened by any well-publicized compromise of security, may deter customers from using our products and services. If our security measures are breached and unauthorized access is obtained to confidential information, our network may be perceived as not being secure and our customers may curtail or stop using our network or other systems. Any failure by, or lack of confidence in, our secure online products and services could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
        Despite our focus on Internet security, we may not be able to stop unauthorized attempts to gain access to or disrupt the transmission of communications among our network participants. Advances in computer capabilities, new discoveries in the field of cryptography, or other events or developments could result in a compromise or breach of the algorithms used by our products and services to protect certain data contained in our databases and the information being transferred.
 
        Although we generally limit warranties and liabilities relating to security in our customer contracts, third parties may seek to hold us liable for any losses suffered as a result of unauthorized access to their confidential information or non-public personal information. We may not have limited our warranties and liabilities sufficiently or have adequate insurance to cover these losses. We may be required to expend significant capital and other resources to protect against security breaches or to alleviate the problems caused. Our security measures may not be sufficient to prevent security breaches, and failure to prevent security breaches could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
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Our network and systems may be vulnerable to interruptions or failures.
 
        From time to time, we have experienced, and may experience in the future, network or system slowdowns and interruptions. These network and system slowdowns and interruptions may interfere with our ability to do business. Although we regularly back up data and take other measures to protect against data loss and system failures, there is still risk that we may lose critical data or experience network failures. Such failures or disruptions may result in lost revenue opportunities for our customers, which could result in litigation against us or a loss of customers. Additionally, we have service level agreement with certain of our customer that may result in penalties or trigger cancelation rights in the event of a network slowdown or interruption. This could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
Undetected errors in our software may harm our operations.
 
        Our software may contain undetected errors, defects or bugs. Although we have not suffered significant harm from any errors, defects or bugs to date, we may discover significant errors, defects or bugs in the future that we may not be able to correct or correct in a timely manner. Our products and services are integrated with products and systems developed by third parties. Complex third-party software programs may contain undetected errors, defects or bugs when they are first introduced or as new versions are released. It is possible that errors, defects or bugs will be found in our existing or future products and services or third-party products upon which our products and services are dependent, with the possible results of delays in, or loss of market acceptance of, our products and services, diversion of our resources, injury to our reputation, increased service and warranty expenses and payment of damages.
 
Our systems may be harmed by events beyond our control.
 
        Our computer systems and operations are vulnerable to damage or interruption from natural disasters, such as fires, floods and hurricanes, power outages, telecommunications failures, terrorist attacks, network service outages and disruptions, “denial of service” attacks, computer viruses, break-ins, sabotage and other similar events beyond our control. The occurrence of a natural disaster or unanticipated problems at our facilities in the New York metropolitan area or at any third-party facility we utilize, such as our disaster recovery center in Waltham, Massachusetts, could cause interruptions or delays in our business, loss of data or could render us unable to provide our products and services. In addition, the failure of a third-party facility to provide the data communications capacity required by us, as a result of human error, bankruptcy, natural disaster or other operational disruption, could cause interruptions to our computer systems and operations. The occurrence of any or all of these events could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
Our failure or inability to execute any element of our business strategy could adversely affect our operations.
 
        Our business, prospects, financial condition and results of operations depend on our ability to execute our business strategy, which includes the following key elements:

 
expanding our customer base;

 
selling additional products and services to our existing customers;

 
expanding our offerings; and

 
pursuing acquisitions and strategic alliances.
 
        We may not succeed in implementing a portion or all of our business strategy and, even if we do succeed, our strategy may not have the favorable impact on operations that we anticipate. Our success depends on our ability to leverage our distribution channel and value proposition for dealers, lenders and other service and information providers, offer a broad array of solutions, provide convenient, high-quality products and services, maintain our technological position and implement other elements of our business strategy.
 
        We may not be able to effectively manage the expansion of our operations or achieve the rapid execution necessary to fully avail ourselves of the market opportunity for our products and services. If we are unable to adequately implement our business strategy, our business, prospects, financial condition and results of operations could be materially adversely affected.
 
Our revenue, operating results and profitability will vary from quarter to quarter, which may result in volatility in our stock price.
 
        Our revenue, operating results and profitability have varied in the past and are likely to continue to vary significantly from quarter to quarter. This may lead to volatility in our stock price. These variations are due to several factors related to the number of transactions we process and to the number of subscriptions to our products and services, including:

 
the volume of new and used automobiles financed or leased by our participating lender customers;

 
the timing, size and nature of our subscriptions and any cancellations thereof;

 
automobile manufacturers or their captive lenders offering special incentive programs such as discount pricing or low cost financing;

 
the timing of acquisitions or divestitures of businesses, products and services;
 
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unpredictable sales cycles;

 
product and price competition regarding our products and services and those of our participating lenders;

 
changes in our operating expenses;

 
the seasonality of car sales;

 
the timing of introduction and market acceptance of new products, services or product enhancements by us or our competitors;

 
foreign currency fluctuations, particularly the U.S. dollar vs. the Canadian dollar;

 
personnel changes; and

 
fluctuations in economic and financial market conditions.
 
        As a result of these fluctuations, we believe that period-to-period comparisons of our results of operations are not necessarily meaningful. We cannot assure you that future revenue and results of operations will not vary substantially from quarter to quarter. It is also possible that in future quarters, our results of operations will be below the expectations of equity research analysts, investors or our announced guidance. In any of these cases, the price of our stock could be materially adversely affected.
 
We may be unable to develop and bring products and services in development and new products and services to market in a timely manner.
 
        Our success depends in part upon our ability to bring to market the products and services that we have in development and offer new products and services that meet changing customer needs. The time, expense and effort associated with developing and offering these new products and services may be greater than anticipated. The length of the development cycle varies depending on the nature and complexity of the product, the availability of development, product management and other internal resources, and the role, if any, of strategic partners. If we are unable to develop and bring additional products and services to market in a timely manner, we could lose market share to competitors who are able to offer these additional products and services, which could also materially adversely affect our business, prospects, financial condition and results of operations.
 
We are subject, directly and indirectly, to extensive and complex federal and state regulation and new regulations and/or changes to existing regulations may adversely affect our business.
 
        The indirect automotive financing and automotive retail industries are subject to extensive and complex federal and state regulation.
 
        We are directly and indirectly subject to various laws and regulations. Federal laws and regulations governing privacy and security of consumer information generally apply in the context of our business to our clients and to us as a service provider that certain regulations obligate our clients to monitor. These include the GLB Act and regulations implementing its information safeguarding requirements, the Interagency Guidelines Establishing Information Security Standards, the Interagency Guidance on Response Programs for Unauthorized Access to Customer Information and Customer Notice, the Junk Fax Prevention Act of 2005, the CAN-SPAM Act of 2003, the Telephone Consumer Protection Act and applicable FCC telemarketing rules, and the Federal Trade Commission’s Privacy Rule, Safeguards Rule, Consumer Report Information Disposal Rule, Telemarketing Sales Rule, and Red Flags Rule, as well as the FCRA. If we, or a lender or dealer discloses or uses consumer information provided through our system in violation of these or other laws, or engage in other prohibited conduct, we may be subject to claims or enforcement actions by state or federal regulators. We cannot predict whether such claims or enforcement actions will arise or the extent to which, if at all, we may be held liable. Such claims or enforcement actions could have a material adverse effect on our business prospects, financial condition and results of operations.
 
         A majority of states have passed, or are currently contemplating, consumer protection, privacy, and data security laws or regulations that may relate to our business. The FCRA contains certain provisions that explicitly preempt some state laws to the extent the state laws seek to regulate certain specified areas, including the responsibilities of persons furnishing information to consumer reporting agencies. Unlike the FCRA, however, the GLB Act does not limit the ability of the states to enact privacy legislation that provides greater protections to consumers than those provided by the GLB Act. Some state legislatures or regulatory agencies have imposed, and others may impose, greater restrictions on the disclosure of consumer information than are already contained in the GLB Act and its implementing regulations, the Interagency Guidelines or the FTC’s rules. Any such legislation or regulation could adversely impact our ability to provide our customers with the products and services they require and that are necessary to make our products and services attractive to them.
 
         If a federal or state government or agency, such as the federal CFPB or FTC, imposes additional legislative and/or regulatory requirements on us or our customers, or prohibits or limits our activities as currently conducted, we may be required to modify or terminate our products and services in a manner which could undermine our attractiveness or availability to dealers and/or lenders doing business in that jurisdiction.
 
 
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The use of our electronic contracting product by lenders is governed by relatively new laws.
 
     In the United States, the enforceability of electronic transactions is primarily governed by the Electronic Signatures in Global and National Commerce Act, a federal law enacted in 2000 that largely preempts inconsistent state law, and the Uniform Electronic Transactions Act, a uniform state law that was finalized by the National Conference of Commissioners on Uniform State Laws in 1999 and has now been adopted by every state. Case law has generally upheld the use of electronic signatures in commercial transactions and in consumer transactions where proper notice is provided and consumer consent to conducting business electronically is obtained. UCC 9-105 provides requirements to perfect security interests in electronic chattel paper. These laws impact the degree to which the lenders in our network use our electronic contracting product. We believe that our electronic contracting product enables the perfection of a security interest in electronic chattel paper by meeting the transfer of “control” requirements of UCC 9-105. Certain of our financial institution clients have received third-party legal opinions to that effect. However, this issue has not been challenged in any legal proceeding. If a court were to find that our electronic contracting product is not sufficient to perfect a security interest in electronic chattel paper, or if existing laws were to change, our business, prospects, financial condition and results of operations could be materially adversely affected. Federal and state regulatory requirements imposed on our lender customers, such as the SEC’s Regulation AB relating to servicers of asset backed securities, may also result in our incurring additional expenses to facilitate lender compliance regarding the use of our electronic contracting product.
 
New legislation or changes in existing legislation may adversely affect our business.
 
     Our ability to conduct, and our cost of conducting, business may be adversely affected by a number of legislative and regulatory proposals concerning aspects of the Internet, which are currently under consideration by federal, state, local and foreign governments and various courts. These proposals include, but are not limited to, the following matters: on-line content, user privacy, taxation, access charges, and so-called “net-neutrality” liability of third-party activities and jurisdiction. Moreover, we do not know how existing laws relating to these or other issues will be applied to the Internet. The adoption of new laws or the application of existing laws could decrease the growth in the use of the Internet, which could in turn decrease the demand for our products and services, increase our cost of doing business or otherwise have a material adverse effect on our business, prospects, financial condition and results of operations. Furthermore, government restrictions on Internet content or anti-“net neutrality” legislation could slow the growth of Internet use and decrease acceptance of the Internet as a communications and commercial medium and thereby have a material adverse effect on our business, prospects, financial condition and results of operations.
 
We utilize certain key technologies from, and integrate our network with, third parties and may be unable to replace those technologies if they become obsolete, unavailable or incompatible with our products or services.
 
     Our proprietary software is designed to work in conjunction with certain software and hardware from third-party vendors, including Microsoft, IBM, Oracle, SAP and eOriginal. Any significant interruption in the supply of such third-party software or hardware could have a material adverse effect on our ability to offer our products unless and until we can replace the functionality provided by these products and services. In addition, we are dependent upon these third parties’ ability to enhance their current products, develop new products on a timely and cost-effective basis and respond to emerging industry standards and other technological changes. There can be no assurance that we would be able to replace the functionality provided by the third-party software currently incorporated into our products or services in the event that such technologies becomes obsolete or incompatible with future versions of our products or services or is otherwise not adequately maintained or updated. Any delay in or inability to replace any such functionality could have a material adverse effect on our business, prospects, financial condition and results of operations. Furthermore, delays in the release of new and upgraded versions of third-party software products could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
Our business operations may be disrupted if our planned Enterprise Resource Planning (“ERP”) system implementation is not successful
 
     We are in the process of converting our various business information systems to a single ERP.  We have committed significant resources to this conversion and it will be phased in over multiple years.  The conversion process is extremely complex, in part, because of the wide range of processes and the multiple legacy systems that must be integrated.  We are using a controlled project plan that we believe will provide an adequate allocation of resources.  However, such a plan, or a divergence from it, may result in cost overruns, project delays, or business interruptions.  During the conversion process, we may be limited in our ability to integrate any business that we may want to acquire.  Failure to properly or adequately address these issues could result in significant costs or impact our ability to perform necessary business operations which could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
We may be unable to adequately protect, and we may incur significant costs in defending, our intellectual property and other proprietary rights.
 
     Our success depends, in large part, on our ability to protect our intellectual property and other proprietary rights. We rely upon a combination of trademark, trade secret, copyright, patent and unfair competition laws, as well as license agreements and other contractual provisions, to protect our intellectual property and other proprietary rights. In addition, we attempt to protect our intellectual property and proprietary information by requiring certain of our employees and consultants to enter into confidentiality, non-competition and assignment of inventions agreements. To the extent that our intellectual property and other proprietary rights are not adequately protected, third parties might gain access to our proprietary information, develop and market products and services similar to ours, or use trademarks similar to ours. Existing U.S. federal and state intellectual property laws offer only limited protection. Moreover, the laws of Canada, and any other foreign countries in which we may market our products and services in the future, may afford little or no effective protection of our intellectual property. If we resort to legal proceedings to enforce our intellectual property rights or to determine the validity and scope of the intellectual property or other proprietary rights of others, the proceedings could be burdensome and expensive, and we may not prevail. The failure to adequately protect our intellectual property and other proprietary rights, or manage costs associated with enforcing those rights, could have a material adverse effect on our business, prospects, financial condition and results of operations.

 
17

 
 
     We own the Internet domain names “dealertrack.com,” “alg.com,” “chrome.com,”  “delaertrack.ca”and certain other domain names. The regulation of domain names in the United States and foreign countries may change. Regulatory bodies could establish additional top-level domains, appoint additional domain name registrars or modify the requirements for holding domain names, any or all of which may dilute the strength of our domain names. We may not acquire or maintain our domain names in all of the countries in which our websites may be accessed or for any or all of the top-level domain names that may be introduced. The relationship between regulations governing domain names and laws protecting intellectual property rights is unclear. Therefore, we may not be able to prevent third parties from acquiring domain names that infringe or otherwise decrease the value of our trademarks and other intellectual property rights.
 
A license agreement we have with a lender customer restricts our ability to utilize the technology licensed under this agreement beyond the automotive finance industry.
 
     An affiliate of JPMorgan claims certain proprietary rights with respect to certain technology developed as of February 1, 2001. We have an exclusive, perpetual, irrevocable, royalty-free license throughout the world to use this technology in connection with the sale, leasing and financing of automobiles only, and the right to market, distribute and sub-license this technology solely to automotive dealerships, consumers and lenders in connection with the sale, leasing and financing of automobiles only. The license agreement defines “automobile” as a passenger vehicle or light truck, snowmobiles, recreational vehicles, motorcycles, boats and other watercraft and commercial vehicles and excludes manufactured homes. We may be limited in our ability to utilize the licensed technology beyond the automotive finance industry.
 
Claims that we or our technologies infringe upon the intellectual property or other proprietary rights of a third party may require us to incur significant costs, enter into royalty or licensing agreements or develop or license substitute technology.
 
     We may in the future be subject to claims that our technologies in our products and services infringe upon the intellectual property or other proprietary rights of a third party. In addition, the vendors providing us with technology that we use in our own technology could become subject to similar infringement claims. Although we believe that our products and services do not infringe any intellectual property or other proprietary rights, we cannot assure you that our products and services do not, or that they will not in the future, infringe intellectual property or other proprietary rights held by others. Any claims of infringement could cause us to incur substantial costs defending against the claim, even if the claim is without merit, and could distract our management from our business. Moreover, any settlement or adverse judgment resulting from the claim could require us to pay substantial amounts, or obtain a license to continue to use the products and services that is the subject of the claim, and/or otherwise restrict or prohibit our use of the technology. There can be no assurance that we would be able to obtain a license on commercially reasonable terms from the third party asserting any particular claim, if at all, that we would be able to successfully develop alternative technology on a timely basis, if at all, or that we would be able to obtain a license from another provider of suitable alternative technology to permit us to continue offering, and our customers to continue using, the products and services. In addition, we generally provide in our customer agreements for certain products and services that we will indemnify our customers against third-party infringement claims relating to technology we provide to those customers, which could obligate us to pay damages if the products and services were found to be infringing. Infringement claims asserted against us, our vendors or our customers may have a material adverse effect on our business, prospects, financial condition and results of operations.
 
We could be sued for contract or product liability claims, and such lawsuits may disrupt our business, divert management’s attention or have an adverse effect on our financial results.
 
     We provide guarantees to subscribers of certain of our products and services that the data they receive through these products and services will be accurate. Additionally, general errors, defects or other performance problems in our products and services could result in financial or other damages to our customers or consumers. There can be no assurance that any limitations of liability set forth in our contracts would be enforceable or would otherwise protect us from liability for damages. We maintain general liability insurance coverage, including coverage for errors and omissions in excess of the applicable deductible amount. There can be no assurance that this coverage will continue to be available on acceptable terms or in sufficient amounts to cover one or more large claims, or that the insurer will not deny coverage for any future claim. The successful assertion of one or more large claims against us that exceeds available insurance coverage, or the occurrence of changes in our insurance policies, including premium increases or the imposition of large deductible or co-insurance requirements, could have a material adverse effect on our business, prospects, financial condition and results of operations. Furthermore, litigation, regardless of its outcome, could result in substantial cost to us and divert management’s attention from our operations. Any contract liability claim or litigation against us could, therefore, have a material adverse effect on our business, prospects, financial condition and results of operations. In addition, some of our products and services are business-critical for our dealer and lender customers and a failure or inability to meet a customer’s expectations could seriously damage our reputation and affect our ability to retain existing business or attract new business.

 
18

 
 
We have made strategic acquisitions in the past and intend to do so in the future. If we are unable to find suitable acquisitions or partners or to achieve expected benefits from such acquisitions or partnerships, there could be a material adverse effect on our business, prospects, financial condition and results of operations.
 
        Since 2001, we have acquired numerous businesses, including, most recently, our acquisition of triVIN, on January 31, 2011. As part of our ongoing business strategy to expand product offerings and acquire new technology, we frequently engage in discussions with third parties regarding, and enter into agreements relating to, possible acquisitions, strategic alliances and joint ventures. There may be significant competition for acquisition targets in our industry, or we may not be able to identify suitable acquisition candidates or negotiate attractive terms for acquisitions. If we are unable to identify future acquisition opportunities, reach agreement with such third parties or obtain the financing necessary to make such acquisitions, we could lose market share to competitors who are able to make such acquisitions, which could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
        Even if we are able to complete acquisitions or enter into alliances and joint ventures that we believe will be successful, such transactions are inherently risky. Significant risks to these transactions include the following:

 
integration and restructuring costs, both one-time and ongoing;

 
maintaining sufficient controls, policies and procedures;

 
diversion of management’s attention from ongoing business operations;

 
establishing new informational, operational and financial systems to meet the needs of our business;

 
losing key employees, customers and vendors;

 
failing to achieve anticipated synergies, including with respect to complementary products or services; and

 
unanticipated and unknown liabilities.
 
        If we are not successful in completing acquisitions in the future, we may be required to reevaluate our acquisition strategy. We also may incur substantial expenses and devote significant management time and resources in seeking to complete acquisitions. In addition, we could use substantial portions of our available cash to pay all or a portion of the purchase prices of future acquisitions. If we do not achieve the anticipated benefits of our acquisitions as rapidly to the extent anticipated by our management and financial or industry analysts, and others may not perceive the same benefits of the acquisition as we do. If these risks materialize, our stock price could be materially adversely affected.
 
Any acquisitions that we complete may dilute your ownership interest in us, may have adverse effects on our business, prospects, financial condition and results of operations and may cause unanticipated liabilities.
 
         Future acquisitions may involve the issuance of our equity securities as payment, in part or in full, for the businesses or assets acquired. Any future issuances of equity securities would dilute our existing stockholders’ ownership interests. Future acquisitions may also decrease our earnings or earnings per share and the benefits derived by us from an acquisition might not outweigh or might not exceed the dilutive effect of the acquisition. We also may incur additional indebtedness, have future impairment of assets, or suffer adverse tax and accounting consequences in connection with any future acquisitions.
 
We may not successfully integrate recent or future acquisitions.
 
        The integration of acquisitions involves a number of risks and presents financial, managerial and operational challenges. We may have difficulty, and may incur unanticipated expenses related to, integrating management and personnel from these acquired entities with our management and personnel. Failure to successfully integrate recent acquisitions or future acquisitions could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
We are dependent on our key management, direct sales force and technical personnel for continued success.
 
        Our company has grown significantly in size and scope in recent years, and our management remains concentrated in a small number of key employees. Our future success depends to a meaningful extent on our executive officers and other key employees, including members of our direct sales force and technology staff, such as our software developers and other senior technical personnel. We rely primarily on our direct sales force to sell subscription products and services to automotive dealers. We may need to hire additional sales, customer service, integration and training personnel in the near-term and beyond if we are to achieve revenue growth in the future. The loss of the services of any individual or group of individuals could have a material adverse effect on our business, prospects, financial condition and results of operations.
 
        Competition for qualified personnel in the technology industry is intense and we compete for these personnel with other technology companies that have greater financial and other resources than we do. Our future success will depend in large part on our ability to attract, retain and motivate highly qualified personnel, and there can be no assurance that we will be able to do so. Any difficulty in hiring or retaining needed personnel, or increased costs related thereto could have a material adverse effect on our business, prospects, financial condition and results of operations.

 
19

 
 
We may need additional capital in the future, which may not be available to us, and if we raise additional capital, it may dilute our stockholders’ ownership in us.
 
        We may need to raise additional funds through public or private debt or equity financings in order to meet various objectives, such as:

 
acquiring businesses, customer, technologies, products and services;

 
taking advantage of growth opportunities, including more rapid expansion;

 
making capital improvements to increase our capacity;

 
developing new services or products; and

 
responding to competitive pressures.
 
        Any debt incurred by us could impair our ability to obtain additional financing for working capital, capital expenditures or further acquisitions. Covenants governing any debt we incur would likely restrict our ability to take specific actions, including our ability to pay dividends or distributions on, or redeem or repurchase our capital stock, enter into transactions with affiliates, merge, consolidate or sell our assets or make capital expenditure investments. In addition, the use of a substantial portion of the cash generated by our operations to cover debt service obligations and any security interests we grant on our assets could limit our financial and business flexibility.
 
        Any additional capital raised through the sale of equity, or convertible debt securities may dilute our stockholders’ respective ownership percentages in us. Furthermore, any additional debt or equity financing we may need may not be available on terms favorable to us, or at all. If future financing is not available or is not available on acceptable terms, we may not be able to raise additional capital, which could significantly limit our ability to implement our business plan. In addition, we may issue securities, including debt securities that may have rights, preferences and privileges senior to our common stock.
 
Our lender customers may elect to use competing third-party services, either in addition to or instead of our network.
 
        Our lender customers continue to receive credit applications and purchase retail installment sales and lease contracts directly from their dealer customers through traditional indirect financing methods, including via facsimile and other electronic means of communication, in addition to using our network. Many of our lender customers are involved in other ventures as participants and/or as equity holders, and such ventures or newly created ventures may compete with us and our network now and in the future. Continued use of alternative methods to ours by these lender customers may have a material adverse effect on our business, prospects, financial condition and results of operations.
 
Some provisions in our certificate of incorporation and by-laws may deter third parties from acquiring us.
 
        Our fifth amended and restated certificate of incorporation and our amended and restated by-laws contain provisions that may make the acquisition of our company more difficult without the approval of our board of directors, including, but not limited to, the following:

 
our board of directors is classified into three classes, each of which serves for a staggered three-year term;

 
only our board of directors may call special meetings of our stockholders;

 
we have authorized undesignated preferred stock, the terms of which may be established and shares of which may be issued without stockholder approval;

 
our stockholders have only limited rights to amend our by-laws; and

 
we require advance notice for stockholder proposals.
 
        These anti-takeover defenses could discourage, delay or prevent a transaction involving a change in control of our company. These provisions could also discourage proxy contests and make it more difficult for you and other stockholders to elect directors of your choosing and cause us to take other corporate actions you desire. In addition, because our board of directors is responsible for appointing the members of our management team, these provisions could in turn affect any attempt by our stockholders to replace current members of our management team.
 
        In addition, we are subject to Section 203 of the Delaware General Corporation Law which, subject to certain exceptions, prohibits “business combinations” between a publicly-held Delaware corporation and an “interested stockholder,” which is generally defined as a stockholder who becomes a beneficial owner of 15% or more of a Delaware corporation’s voting stock, for a three-year period following the date that such stockholder became an interested stockholder. Section 203 could have the effect of delaying, deferring or preventing a change in control of our company that our stockholders might consider to be in their best interests.

 
20

 
 
If our intangible assets, such as trademarks and goodwill, become impaired we may be required to record a significant non-cash charge to earnings which would negatively impact our results of operations.
 
Under accounting principles generally accepted in the United States, we review our intangible assets, including our trademarks licenses and goodwill, for impairment annually in the fourth quarter of each fiscal year, or more frequently if events or changes in circumstances indicate the carrying value of our intangible assets may not be fully recoverable. The carrying value of our intangible assets may not be recoverable due to factors such as a decline in our stock price and market capitalization, reduced estimates of future cash flows, including those associated with the specific brands to which intangibles relate, or slower growth rates in our industry. Estimates of future cash flows are based on a long-term financial outlook of our operations and the specific brands to which the intangible assets relate. However, actual performance in the near-term or long-term could be materially different from these forecasts, which could impact future estimates and the recorded value of the intangibles. For example, a significant, sustained decline in our stock price and market capitalization may result in impairment of certain of our intangible assets, including goodwill, and a significant charge to earnings in our financial statements during the period in which an impairment is determined to exist. For ten days between October 24, 2008 and November 21, 2008, the day of January 21, 2009 and for six trading days between March 3, 2009 and March 10, 2009, our market capitalization dropped below the carrying value of our consolidated net assets.  Despite the fact that our market capitalization was below our book value for twelve days we do not believe that there has been an impairment based on the duration and depth of the market decline as well as an implied control premium.  A control premium is the amount that a buyer is willing to pay over the current market price of a company as indicated by the market capitalization, in order to acquire a controlling interest.  The premium is justified by the expected synergies, such as the expected increase in cash flow resulting from the cost savings and revenue enhancements. However, due to the ongoing uncertainty in market conditions, which may continue to negatively impact our market capitalization, we will continue to monitor and evaluate the carrying value of our goodwill.  In the event we had to reduce the carrying value of our goodwill, any such impairment charge could materially reduce our results of operations.
 
The price of our common stock may be volatile, particularly given the economic downturn and volatility in domestic and international stock markets.
 
        The trading price of our common stock may fluctuate substantially. Factors that could cause fluctuations in the trading price of our common stock include, but are not limited to:

 
price and volume fluctuations in the overall stock market from time to time;

 
actual or anticipated changes in our earnings or fluctuations in our operating results or in the expectations of equity research analysts;

 
trends in the automotive and automotive finance industries;

 
catastrophic events;

 
fluctuations in the credit markets, including the pricing and availability of credit;

 
loss of one or more significant customers or strategic alliances;

 
significant acquisitions, strategic alliances, joint ventures or capital commitments by us or our competitors;

 
legal or regulatory matters, including legal decisions affecting the indirect automotive finance industry or involving the enforceability or order of priority of security interests of electronic chattel paper affecting our electronic contracting product;

 
Large block of trades of our common stock; and

 
additions or departures of key employees.

The stock market in general, the NASDAQ Global Market, and the market for technology companies in particular, have experienced extreme price and volume fluctuations. These fluctuations have often been unrelated or disproportionate to operating performance.  These forces reached unprecedented levels in the second half of 2008 through the first quarter of 2009, resulting in the bankruptcy or acquisition of, or government assistance to, several major domestic and international financial institutions and a material decline in economic conditions. In particular, the U.S. equity markets experienced significant price and volume fluctuations that have affected the market prices of equity securities of many technology companies. These broad market and industry factors could materially and adversely affect the market price of our stock, regardless of our actual operating performance.

 
21

 
 
        In the past, following periods of volatility in the market price of a company’s securities, securities class action litigation has often been brought against that company. Due to the potential volatility of our stock price, we may therefore be the target of securities litigation in the future. Securities litigation could result in substantial costs and divert management’s attention and resources from our business.
 
Item 1B. Unresolved Staff Comments
 
None.
 
Item 2. Properties
 
        Our corporate headquarters are located in Lake Success, New York, where we lease approximately 75,000 square feet of office space. Our principal offices are located in Santa Barbara, California; Portland, Oregon; Wilmington, Ohio; Mississauga, Ontario; Dallas, Texas; Memphis, Tennessee; Irvine, California; and South Jordan, Utah. We lease all of the office space for our principle offices.
 
In connection with the acquisition of triVIN, on January 31, 2011, we assumed approximately 27,000 square feet of office space in Groton, Connecticut and approximately 92,000 square feet of office space in Sacramento, California.
 
         We believe our existing facilities are adequate to meet our current requirements.
 
Item 3. Legal Proceedings

From time to time, we are a party to litigation matters arising in connection with the normal course of our business, none of which is expected to have a material adverse effect on us. In addition to the litigation matters arising in connection with the normal course of our business, we are party to the litigation described below.
 
DealerTrack, Inc. v. Finance Express et al., CV-06-2335; DealerTrack Inc. v. RouteOne and Finance Express et al., CV-06-6864; and DealerTrack Inc. v. RouteOne and Finance Express et al., CV-07-215
 
On April 18, 2006, we filed a Complaint and Demand for Jury Trial against David Huber, Finance Express LLC (Finance Express), and three of their unnamed dealer customers in the United States District Court for the Central District of California, Civil Action No. CV-06-2335 AG (FMOx). The complaint sought declaratory and injunctive relief, as well as damages, against the defendants for infringement of the U.S. Patent No. 5,878,403 (the ’403 Patent) Patent and the 6,587,841 (the ’841 Patent). Finance Express denied infringement and challenged the validity and enforceability of the patents-in-suit.

On October 27, 2006, we filed a Complaint and Demand for Jury Trial against RouteOne, David Huber and Finance Express in the United States District Court for the Central District of California, Civil Action No. CV-06-6864 (SJF). The complaint sought declaratory and injunctive relief as well as damages against the defendants for infringement of the ’403 Patent and the ’841 Patent. On November 28, 2006 and December 4, 2006, respectively, defendants RouteOne, David Huber and Finance Express filed their answers. The defendants denied infringement and challenged the validity and enforceability of the patents-in-suit.
 
On February 20, 2007, we filed a Complaint and Demand for Jury Trial against RouteOne LLC (RouteOne), David Huber and Finance Express in the United States District Court for the Central District of California, Civil Action No. CV-07-215 (CWx). The complaint sought declaratory and injunctive relief as well as damages against the defendants for infringement of U.S. Patent No. 7,181,427 (the ’427 Patent). On April 13, 2007 and April 17, 2007, respectively, defendants RouteOne, David Huber and Finance Express filed their answers. The defendants denied infringement and challenged the validity and enforceability of the ’427 Patent.
 
The DealerTrack, Inc. v. Finance Express et al., CV-06-2335 action, the DealerTrack Inc. v. RouteOne and Finance Express et al., CV-06-6864 action and the DealerTrack v. RouteOne and Finance Express et al., CV-07-215 action, described above, were consolidated by the court. A hearing on claims construction, referred to as a “Markman ” hearing, was held on September 25, 2007. Fact and expert discovery and motions for summary judgment have substantially been completed.
 
On July 21, 2008 and September 30, 2008, the court issued summary judgment orders disposing of certain issues and preserving other issues for trial.
 
On July 8, 2009, the court  held Claims 1-4 of DealerTrack’s patent 7,181,427 was invalid for failure to comply with a standard required by the recently decided case in the Court of Appeals of the Federal Circuit of In re Bilski.  On August 11, 2009, the court entered into a judgment granting summary judgment.  On September 8 , 2009, DealerTrack filed a notice of appeal in the United States Court of Appeals for the Federal Circuit in regards to the finding of non-infringement of patent 6,587,841, the invalidity of patent 7,181,427, and the claim construction order to the extent that it was relied upon to find the judgments of non-infringement and invalidity. In October 2010, the United States Court of Appeals set a briefing schedule. DealerTrack filed its appellant’s brief in the case on October 29, 2010 and reply briefs were filed by both RouteOne and Finance Express in early December 2010. DealerTrack filed its reply brief on January 18, 2011.
 
We believe that the potential liability from all current litigations will not have a material effect on our financial position or results of operations when resolved in a future period.
 
Item 4. [Removed and Reserved]

 
22

 
 
PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
 
Market Information
 
     As of January 31, 2011, there were 27 holders of record of our common stock. Our common stock is listed and traded on the NASDAQ Global Market under the symbol “TRAK”. The following table sets forth the range of high and low sales prices for the common stock in each quarter of 2010 and 2009, as reported by the NASDAQ Global Market.
 
   
 
High
   
Low
 
Year Ended December 31, 2010
           
Fourth Quarter  
  $ 21.27     $ 16.47  
Third Quarter  
  $ 17.94     $ 14.40  
Second Quarter  
  $ 18.63     $ 15.03  
First Quarter  
  $ 19.99     $ 13.33  
Year Ended December 31, 2009
               
Fourth Quarter  
  $ 19.69     $ 15.86  
Third Quarter  
  $ 21.80     $ 14.94  
Second Quarter  
  $ 17.94     $ 12.71  
First Quarter  
  $ 14.50     $ 9.27  
 
Dividend Policy
 
     We have not paid any cash dividends on our common stock and currently intend to retain any future earnings for use in our business.
 
Repurchases
 
     From time to time, in connection with the vesting of restricted common stock under our incentive award plans, we may receive shares of our common stock from certain restricted common stockholders in consideration of the tax withholdings due upon the vesting of restricted common stock.
 
     The following table sets forth the repurchases for the three months ended December 31, 2010:
 
               
Total
   
Maximum
 
               
Number of
   
Number
 
               
Shares
   
of Shares
 
               
Purchased
   
That
 
               
as Part of
   
May Yet be
 
   
Total Number
   
Average Price
   
Publicly
   
Purchased
 
   
of Shares
   
Paid per
   
Announced
   
Under the
 
Period
 
Purchased
   
Share
   
Program
   
Program
 
October 2010
          $       n/a         n/a  
November 2010
     1,697       $ 18.61       n/a         n/a  
December 2010
          $       n/a         n/a  
 
Item 6. Selected Consolidated Financial Data
 
     The selected consolidated financial data as of December 31, 2010 and 2009 and for each of the three years in the period ended December 31, 2010 have been derived from our consolidated financial statements and related notes thereto included elsewhere herein, which have been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm. The selected historical consolidated financial data as of December 31, 2008, 2007 and December 31, 2006 and for each of the two years in the period ended December 31, 2007 have been derived from our audited consolidated financial statements and related notes thereto, which are not included in this filing, and which have also been audited by PricewaterhouseCoopers LLP.
 
     We completed acquisitions during the periods presented below, the operating results of which have been included in our historical results of operations from the respective acquisition dates. These acquisitions have significantly affected our revenue, results of operations and financial condition. Accordingly, the results of operations for the periods presented may not be comparable due to these acquisitions.
 
 
23

 
 
     The following selected consolidated financial data should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 in this Annual Report on Form 10-K and “Financial Statements and Supplementary Data” in Part II, Item 8 in this Annual Report on Form 10-K.”
 

   
Year Ended December 31,
 
   
2010
   
2009
   
2008
   
2007
   
2006
 
   
(in thousands, except per share and share amounts)
 
Consolidated Statements of Operations Data:
                             
Net revenue
  $ 243,826     $ 225,626     $ 242,706     $ 233,845     $ 173,272  
Income (loss) from operations
  $ 655     $ (10,950 )   $ 7,052     $ 27,531     $ 20,739  
Income (loss) before (provision for) benefit from income taxes
  $ 2,764     $ (7,853 )   $ 5,697     $ 32,786     $ 26,133  
Net (loss) income
  $ (27,833 )   $ (4,334 )   $ 1,736     $ 19,752     $ 19,336  
Basic net (loss) income per share applicable to common stockholders (1)
  $ (0.69 )   $ (0.11 )   $ 0.04     $ 0.49     $ 0.53  
Diluted net (loss) income per share applicable to common stockholders  (1)
  $ (0.69 )   $ (0.11 )   $ 0.04     $ 0.47     $ 0.51  
Weighted average common stock outstanding (basic)
    40,322,939       39,524,544       40,461,896       39,351,138       36,064,796  
Weighted average common stock outstanding (diluted)
    40,322,939       39,524,544       41,538,379       40,886,482       37,500,164  

   
As of December 31,
 
   
2010
   
2009
   
2008
   
2007
   
2006
 
   
(in thousands)
 
Consolidated Balance Sheets Data:
 
 
   
 
   
 
   
 
   
 
 
Cash and cash equivalents, short-term and long-term investments
  $ 195,307     $ 202,964     $ 203,198     $ 220,144     $ 171,195  
Working capital (2)
  $ 200,942     $ 191,894     $ 197,797     $ 222,810     $ 168,817  
Total assets
  $ 458,963     $ 472,327     $ 437,215     $ 482,926     $ 321,513  
Capital lease obligations (short and long-term), due to acquirees (short and long-term), deferred revenue (short and long-term) and other long-term liabilities
  $ 11,572     $ 13,398     $ 17,272     $ 15,888     $ 13,269  
(Accumulated deficit) retained earnings
  $ (11,909   $ 15,924     $ 20,258     $ 18,522     $ (1,230 )
Total stockholders’ equity
  $ 408,917     $ 420,886     $ 396,220     $ 438,362     $ 284,337  
 

(1)
Earnings per share data for the years ended December 31, 2008, 2007 and 2006 had been retroactively adjusted to conform to the provisions of ASC Topic 260, Earnings Per Share, which did not have a significant impact on our historical earnings per share calculation. For further information, please refer to Note 2 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.

(2)
Working capital is defined as current assets less current liabilities.
 
 
24

 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
        You should read the following discussion and analysis of our financial condition and results of operations in conjunction with our consolidated financial statements and related notes thereto. In addition, you should read the sections entitled “Cautionary Statements Relating to Forward-Looking Statements” and “Risk Factors” in Part 1, Item 1 and Item 1A, respectively,  in this Annual Report on Form 10-K .
 
Overview
 
        DealerTrack’s intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. We believe our solution set for dealers is the industry’s most comprehensive. DealerTrack operates the industry’s largest online credit application network in the United States, connecting approximately 17,000 dealers with over 950 lenders. Our dealer management system (“DMS”) provides dealers with easy-to-use tools with real-time data access that will streamline any automotive business. Dealers using DealerTrack AAX get the inventory management tools and services needed to accelerate turns and increase profits. Our sales and finance & insurance (“F&I”) solution enables dealers to streamline the entire sales process while structuring all types of deals from a single integrated platform. DealerTrack’s compliance solution helps dealers meet legal and regulatory requirements and protect their assets. DealerTrack’s family of companies also includes data and consulting services providers, ALG and Chrome Systems.
 
On January 31, 2011, we acquired triVIN, a leading provider of automobile title management services to lenders and vehicle registration services to automobile dealers. This acquisition will significantly expand our transaction business and further strengthen our relationship with lenders and automobile dealers.
 
        We are a Delaware corporation formed in August 2001. We are organized as a holding company and conduct a substantial amount of our business through our subsidiaries including ALG, Inc., Chrome Systems, Inc., DealerTrack AAX, Inc., DealerTrack Aftermarket Services, Inc., Inc., DealerTrack Canada, Inc., DealerTrack Digital Services, Inc., DealerTrack, Inc., DealerTrack Processing Solutions, Inc., and DealerTrack Systems, Inc.
 
        We monitor our performance as a business using a number of measures that are not found in our consolidated financial statements. These measures include the number of active dealers, lenders and active lender to dealership relationships in the DealerTrack network, the number of subscribing dealers in the DealerTrack network, the number of transactions processed, the average transaction price and the average monthly subscription revenue per subscribing dealership. We believe that improvements in these metrics will result in improvements in our financial performance over time. We also view the acquisition and successful integration of acquired companies as important milestones in the growth of our business as these acquired companies bring new products to our customers and expand our technological capabilities. We believe that successful acquisitions will also lead to improvements in our financial performance over time. In the near term, however, the purchase accounting treatment of acquisitions can have a negative impact on our statement of operations as the depreciation and amortization expenses associated with acquired assets, as well as particular intangibles (which tend to have a relatively short useful life), can be substantial in the first several years following an acquisition. As a result, we monitor our non-GAAP financial measures and other business statistics as a measure of operating performance in addition to net (loss) income and the other measures included in our consolidated financial statements.
 
        The following is a table consisting of non-GAAP financial measures and certain other business statistics that management is continually monitoring (amounts in thousands are adjusted EBITDA, adjusted net income, capital expenditure data and transactions processed):
 
   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
Non-GAAP Financial Measures and Other Business Statistics:
                 
Adjusted EBITDA (Non-GAAP) (1)
  $ 42,070     $ 34,438     $ 47,912  
Adjusted net income (Non-GAAP) (1)
  $ 21,943     $ 19,967     $ 34,714  
Capital expenditures, software and website development costs
  $
30,938
    $ 21,336     $ 16,783  
Active dealers in our network as of end of the year (2)
    16,829       16,690       19,652  
Active lenders in our network as of end of year (3)
    970       823       733  
Active lender to dealer relationships as of end of the year (4)
    137,058       118,209       156,437  
Subscribing dealers in our network as of end of the year (5)
    13,996       13,852       14,342  
Transactions processed (6)
    49,373       51,402       79,655  
Average transaction price (7)
  $ 2.10     $ 1.84     $ 1.66  
Average monthly subscription revenue per subscribing dealership (8)
  $ 749     $ 676     $ 550  
 

(1)
Adjusted EBITDA is a non-GAAP financial measure that represents GAAP net (loss) income excluding interest, taxes, depreciation and amortization expenses, contra-revenue and may exclude certain items such as: impairment charges, restructuring charges, acquisition-related earn-out compensation expense and professional service fees, realized gains or (losses) on securities and certain other non-recurring items. Adjusted net income is a non-GAAP financial measure that represents GAAP net (loss) income excluding stock-based compensation expense, the amortization of acquired identifiable intangibles, contra-revenue and may also exclude certain items such as: impairment charges, restructuring charges, acquisition-related earn-out compensation expense and professional service fees, realized gains or (losses) on securities and certain other non-recurring items. These adjustments to net income, which are shown before taxes, are adjusted for their tax impact. Adjusted EBITDA and adjusted net income are presented because management believes they provide additional information with respect to the performance of our fundamental business activities and is also frequently used by securities analysts, investors and other interested parties in the evaluation of comparable companies. We rely on adjusted EBITDA and adjusted net income as a primary measure to review and assess the operating performance of our company and management team in connection with our executive compensation plan incentive payments.
 
25

 
Adjusted EBITDA and adjusted net income have limitations as an analytical tool and you should not consider them in isolation from, or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:

 
Adjusted EBITDA and adjusted net income do not reflect our cash expenditures or future requirements for capital expenditures or contractual commitments;

 
Adjusted EBITDA and adjusted net income do not reflect changes in, or cash requirements for, our working capital needs;

 
Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in the future, and adjusted EBITDA and adjusted net income do not reflect any cash requirements for such replacements;

 
Non-cash compensation is and will remain a key element of our overall long-term incentive compensation package, although we exclude it from adjusted net income when evaluating our ongoing performance for a particular period;

 
Adjusted EBITDA and adjusted net income do not reflect the impact of certain charges or gains resulting from matters we consider not to be indicative of our ongoing operations; and

 
Other companies may calculate adjusted EBITDA and adjusted net income differently than we do, limiting its usefulness as a comparative measure.
 
Because of these limitations, adjusted EBITDA and adjusted net income should not be considered as a measure of discretionary cash available to us to invest in the growth of our business. We compensate for these limitations by relying primarily on our GAAP results and using adjusted EBITDA, and adjusted net income only as a supplement to our GAAP results. Adjusted EBITDA and adjusted net income are measures of our performance that are not required by, or presented in accordance with, GAAP. Adjusted EBITDA and adjusted net income are not a measurement of our financial performance under GAAP and should not be considered as an alternative to net income, operating income or any other performance measures derived in accordance with GAAP or as an alternative to cash flow from operating activities as a measure of our liquidity.
 
The following table sets forth the reconciliation of adjusted EBITDA, a non-GAAP financial measure, from net (loss) income, our most directly comparable financial measure in accordance with GAAP (in thousands):
 
   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
GAAP net (loss) income
 
$
(27,833
)
 
$
(4,334
)
 
$
1,736
 
Interest income
   
(525
)
   
(1,081
)
   
(4,720
)
Interest expense
   
175
     
221
     
324
 
Provision for (benefit from) income taxes
   
30,597
     
(3,519
)
   
3,961
 
Depreciation of property and equipment and amortization of capitalized software and website costs
   
17,329
     
14,719
     
13,295
 
Amortization of acquired identifiable intangibles
   
19,424
     
20,341
     
26,781
 
EBITDA (Non-GAAP)
   
39,167
     
26,347
     
41,377
 
Adjustments:
                       
Restructuring costs (including amounts related to stock-based compensation)
   
     
6,686
     
 
Acquisition related and other non-recurring professional fees
   
1,905
     
2,407
     
579
 
Contra-revenue (9)
   
1,580
     
     
 
Realized (gain) loss on securities
   
(582
)
   
 (1,393
)
   
 5,956
 
Reversal of pre-acquisition accrued contingency
   
     
(609
)
   
 
Acquisition related earn-out compensation expense
   
     
1,000
     
 
Adjusted EBITDA (Non-GAAP)
 
$
42,070
   
$
34,438
   
$
47,912
 
 
 
26

 
 
The following table sets forth the reconciliation of adjusted net income, a non-GAAP financial measure, from net (loss) income, our most directly comparable financial measure in accordance with GAAP (in thousands):
 
   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
GAAP net (loss) income
 
$
(27,833
)
 
$
(4,334
)
 
$
1,736
 
Adjustments:
                       
Deferred tax asset valuation allowance (non-taxable) (10)
   
28,406
     
     
 
Amortization of acquired identifiable intangibles
   
19,424
     
20,341
     
26,781
 
Restructuring costs (including amounts related to stock-based compensation)
   
     
6,686
     
 
Acquisition related and other non-recurring professional fees
   
1,905
     
2,407
     
579
 
Contra-revenue (9)
   
1,580
     
     
 
Realized (gain) loss on securities (non-taxable)
   
(582
)
   
(1,393
)
   
5,956
 
Reversal of pre-acquisition accrued contingency (non-taxable)
   
     
(609
)
   
 
Acquisition related earn-out compensation expense
   
     
1,000
     
 
Amended state tax returns impact (non-taxable)
   
101
     
(1,070
)
   
 
Stock-based compensation (excluding restructuring costs)
   
11,233
     
13,104
     
13,991
 
Tax impact of adjustments (11)
   
(12,291
)
   
(16,165
)
   
(14,329
)
             
  
         
Adjusted net income (Non-GAAP)
 
$
21,943
   
$
19,967
   
$
34,714
 
 

(2)
We consider a dealer to be active as of a date if the dealer completed at least one revenue-generating credit application processing transaction using the U.S. DealerTrack network during the most recently ended calendar month. The number of active U.S. dealers is based on the number of dealer accounts as communicated by lenders on the DealerTrack network.

(3)
We consider a lender to be active in the DealerTrack network as of a date if it is accepting credit application data electronically from U.S. dealers in the DealerTrack network.

(4)
Each lender to dealer relationship represents a pair between an active U.S. lender and an active U.S. dealer at the end of a given period.

(5)
Represents the number of dealerships with one or more active subscriptions on the DealerTrack or DealerTrack Canada networks at the end of a given period.

(6)
Represents revenue-generating transactions processed in the DealerTrack, DealerTrack Digital Services and DealerTrack Canada networks at the end of a given period.

(7)
Represents the average revenue earned per transaction processed in the DealerTrack, DealerTrack Aftermarket Services, DealerTrack Digital Services and DealerTrack Canada networks during a given period. Revenue used in the calculation adds back contra-revenue.

(8)
Represents net subscription revenue divided by average subscribing dealers for a given period in the DealerTrack and DealerTrack Canada networks.

(9)
For further information please refer to Note 16 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.

(10)
At December 31, 2010, management determined that the ultimate realization of deferred tax assets for U.S. federal and state income tax purposes was not considered more likely than not, primarily due to limited taxable income in the federal carry back period, anticipated insufficient future taxable income and cumulative U.S. book losses incurred in recent years. As a result of cumulative U.S. book losses incurred in recent years and uncertainty as to the extent and timing of profitability in future periods, we recorded a full valuation allowance of $28.4 million against our net U.S. deferred tax assets, excluding deferred tax liabilities related to indefinite-lived assets, for the year ended December 31, 2010. For further information please refer to Note 10 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.
 
(11)
The tax impact of adjustments for the year ended December 31, 2010, are based on a U.S. statutory tax rate of 36.9% applied to taxable adjustments other than amortization of acquired identifiable intangibles and stock-based compensation expense, which are based on a blended tax rate of 35.4% and 36.7%, respectively. The tax impact of adjustments for the year ended December 31, 2009, are based on a U.S. effective tax rate of 37.8% applied to taxable adjustments other than amortization of acquired identifiable intangibles and stock-based compensation expense, which are based on a blended tax rate of 37.0% and 37.8%, respectively. The tax impact of adjustments for the year ended December 31, 2008, are based on a U.S. effective tax rate of 34.8% applied to taxable adjustments other than amortization of acquired identifiable intangibles and stock-based compensation expense, which are based on a blended tax rate of 34.6% and 34.8%, respectively.
 
27

 
Revenue
 
        Transaction Services Revenue. Transaction services revenue consists of revenue earned from our lender customers for each credit application or contract that dealers submit to them. We also earn transaction services revenue from lender customers for each financing contract executed via our electronic contracting and digital contract processing solutions, as well as for any portfolio residual value analyses we perform for them. We also earn transaction services revenue from dealers or other service and information providers, such as aftermarket providers, accessory providers and credit report providers, for each fee-bearing product accessed by dealers.
 
        Subscription Services Revenue. Subscription services revenue consists of revenue earned from our customers (typically on a monthly basis) for use of our subscription or license-based products and services. Our subscription services enable dealer customers to manage their dealership data and operations, compare various financing and leasing options and programs, sell insurance and other aftermarket products, analyze inventory and execute financing contracts electronically.
 
Other Revenue. Other revenue consists of revenue primarily earned through forms programming, data conversion, training and hardware and equipment sales from our DMS solution, shipping commissions earned from our digital contract business, consulting and analytical revenue earned from ALG, and training fees earned from our inventory management solution.
 
Operating Expenses
 
        Cost of Revenue. Cost of revenue primarily consists of expenses related to running our network infrastructure (including Internet connectivity, hosting expenses, and data storage), amortization expense on acquired intangible assets, capitalized software and website development costs, compensation and related benefits for network and technology development personnel, amounts paid to third parties pursuant to contracts under which a portion of certain revenue is owed to those third parties (revenue share) and direct costs for data licenses and direct costs (printing, binding and delivery) associated with our residual value guides. Cost of revenue also includes hardware costs associated with our DMS product offering, and compensation, related benefits and travel expenses associated with DMS installation personnel.
 
        Product Development Expenses. Product development expenses consist primarily of compensation and related benefits, consulting fees and other operating expenses associated with our product development departments. The product development departments perform research and development, as well as enhance and maintain existing products.
 
        Selling, General and Administrative Expenses. Selling, general and administrative expenses consist primarily of compensation and related benefits, facility costs and professional services fees for our sales, marketing, customer service and administrative functions.
 
        We allocate overhead such as occupancy and telecommunications charges, and depreciation expense based on headcount, as we believe this to be the most accurate measure. As a result, a portion of general overhead expenses is reflected in our cost of revenue and each operating expense category.
 
We allocated the restructuring costs related to our January 5, 2009 realignment of our workforce and business to the appropriate cost of revenue and operating expense categories based on each of the terminated employees’ respective functions. For further information, please refer to Note 15 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.
 
Acquisitions and Related Amortization Expense

        We have grown our business since inception through a combination of organic growth and acquisitions. The operating results of each business acquired have been included in our consolidated financial statements from the respective dates of acquisition.

Our acquisitions have been recorded under the purchase method of accounting, pursuant to which the total purchase price, is allocated to the net assets acquired based upon estimates of the fair value of those assets. Any excess purchase price is allocated to goodwill. Amortization expense relating to intangible assets is recorded as a cost of revenue.

On January 31, 2011, we acquired triVIN for a purchase price of $131.0 million in cash, net of acquired cash and a working capital adjustment. triVIN is a leading provider of automobile title management services to lenders and vehicle registration services to automobile dealers. This acquisition will significantly expand our transaction business, and further strengthen our relationship with lenders and automobile dealers. We expensed approximately $0.5 million of professional fees associated with the acquisition in 2010. We expect to expense an additional approximately $0.2 million of professional fees in the first quarter of 2011. We are in the process of finalizing the fair value assessment for the acquired assets and liabilities, which is expected to be completed during the first quarter of 2011.

 
28

 
 
Critical Accounting Policies and Estimates
 
        Our management’s discussion and analysis of our financial condition and results of our operations is based on our consolidated financial statements, which have been prepared in accordance with GAAP. The preparation of these consolidated financial statements requires management to make estimates and judgments that affect the amounts reported for assets, liabilities, revenue, expenses and the disclosure of contingent liabilities.
 
        Our critical accounting policies are those that we believe are both important to the portrayal of our financial condition and results of operations and that involve difficult, subjective or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain. The estimates are based on historical experience and on various assumptions about the ultimate outcome of future events. Our actual results may differ from these estimates if unforeseen events occur or should the assumptions used in the estimation process differ from actual results.
 
        We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of our consolidated financial statements:
 
Revenue Recognition
 
        Transaction Services Revenue. Transaction services revenue consists of revenue earned from our lender customers for each credit application or contract that dealers submit to them. We also earn transaction services revenue from lender customers for each financing contract executed via our electronic contracting and digital contract processing solutions, as well as for any portfolio residual value analyses we perform for them. We also earn transaction services revenue from dealers or other service and information providers, such as aftermarket, accessory and credit report providers, for each fee-bearing product accessed by dealers.
 
        We offer our web-based service to lenders for the electronic receipt of credit application data and contract data for automobile financing transactions in consideration for a transaction fee. This service is sold based upon contracts that include fixed or determinable prices and that do not include the right of return or other similar provisions or significant post service obligations. Credit application and digital and electronic contracting processing revenue is recognized on a per transaction basis, after customer receipt and when collectability is reasonably assured. Set-up fees charged to the lenders for establishing connections, if any, are recognized ratably over the expected customer relationship period of four years.
 
        Our credit report service provides our dealer customers the ability to access credit reports from several major credit reporting agencies or resellers online. We sell this service based upon contracts with the customer or credit report provider, as applicable, that include fixed or determinable prices and that do not include the right of return or other similar provisions or other significant post-service obligations. We recognize credit report revenue on a per transaction basis, when services are rendered and when collectability is reasonably assured. We offer these credit reports on both a reseller and an agency basis. We recognize revenue from all but one provider of credit reports on a net basis due to the fact that we are not considered the primary obligor, and recognize revenue on a gross basis with respect to one of the providers as we have the risk of loss and are considered the primary obligor in the transaction.
 
        Subscription Services Revenue. Subscription services revenue consists of revenue earned from our customers (typically on a monthly basis) for use of our subscription or license-based products and services. Our subscription services enable dealer customers to manage their dealership data and operations, compare various financing and leasing options and programs, sell insurance and other aftermarket products, analyze inventory and execute financing contracts electronically. These subscription services are typically sold based upon contracts that include fixed or determinable prices and that do not include the right of return or other similar provisions or significant post service obligations. We recognize revenue from such contracts ratably over the contract period. We recognize set-up fees, if any, ratably over the expected customer relationship of three years. For contracts that contain two or more products or services, we recognize revenue in accordance with the above policy using relative fair value when the delivered product has stand alone value.
 
Other Revenue.  Other revenue consists of revenue primarily earned through forms programming, data conversion, training and hardware and equipment sales from our DMS solution, shipping commissions earned from our digital contract business, consulting and analytical revenue earned from ALG, and training fees earned form our inventory management solution. Other revenue is recognized upon performance.
 
        Our revenue is presented net of a provision for sales credits, which are estimated based on historical results, and established in the period in which services are provided.
 
Allowance for Doubtful Accounts
 
        We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. The amount of the allowance account is based on historical experience and our analysis of the accounts receivable balance outstanding. While credit losses have historically been within our expectations when the provisions are established, we cannot guarantee that we will continue to experience the same credit loss rates that we have in the past. If the financial condition of our customers were to deteriorate, resulting in their inability to make payments, additional allowances may be required which would result in an additional expense in the period that this determination was made.
 
 
29

 
 
Software and Website Development Costs and Amortization
 
We capitalize costs of materials, consultants and payroll and payroll-related costs incurred by employees involved in developing internal use computer software. Costs incurred during the preliminary project and post-implementation stages are charged to expense. Software and website development costs are amortized on a straight-line basis over estimated useful lives ranging from two to five years. We perform periodic reviews to ensure that unamortized software and website costs remain recoverable from future revenue. Capitalized software and website development costs, net, were $29.9 million and $21.2 million as of December 31, 2010 and 2009, respectively. Amortization expense totaled $9.7 million, $7.6 million and $7.4 million for the years ended December 31, 2010, 2009 and 2008, respectively.
 
Goodwill, Intangibles and Long-lived Assets
 
We record as goodwill the excess of purchase price over the fair value of the tangible and identifiable intangible assets acquired. Goodwill is tested annually for impairment as well as whenever events or circumstances change that would make it more likely than not that an impairment may have occurred. Goodwill is tested for impairment using a two-step approach. The first step tests for potential goodwill impairment by comparing the fair value of our one reporting unit to our carrying value. If the fair value of the reporting unit is less than its carrying value the second step is to record an impairment loss to the extent that the implied fair value of the goodwill of the reporting unit is less than its carrying value.
 
Goodwill is required to be assessed at the operating segment or lower level. We determined that the components of our one operating segment have similar economic characteristics, nature of products, distribution, shared resources and type of customer such that the components should be aggregated into a single reporting unit for purposes of performing the impairment test for goodwill. We perform our annual impairment analysis as of the first day of the fourth quarter. The evaluation of impairment involves comparing the current estimated fair value of our reporting unit to the carrying value, including goodwill. We estimate the fair value of our reporting unit by primarily using a market capitalization approach, and also looking at the outlook for the business. The results of our most recent annual assessments performed on October 1, 2010 and 2009 did not indicate any impairment of our goodwill. As of October 1, 2010, our market capitalization was approximately $689 million compared to our book value, including goodwill, of approximately $430 million.  As of October 1, 2009, our market capitalization was approximately $750 million compared to our book value, including goodwill, of approximately $418 million.
 
We evaluate our long-lived assets, including property and equipment and finite-lived intangible assets for potential impairment on an individual asset basis or at the lowest level asset grouping for which cash flows can be separately identified. Intangible asset impairments are assessed whenever changes in circumstances could indicate that the carrying amounts of those productive assets exceed their projected undiscounted cash flows. When it is determined that impairment exists, the related asset group is written down to its estimated fair market value. The determination of future cash flows and the estimated fair value of long-lived assets, involve significant estimates on the part of management. In order to estimate the fair value of a long-lived asset, we may engage a third party to assist with the valuation.
 
Our process for assessing potential triggering events may include, but is not limited to, analysis of the following:

 
§
any sustained decline in the company's stock price below book value;
 
§
results of our goodwill impairment test;
 
§
sales and operating trends affecting products and groupings;
 
§
the impact on current and future operating results related to industry statistics including fluctuation of lending relationships between financing sources and automobile dealers, actual and projected annual vehicle sales, and the number of dealers within our network;
 
§
any losses of key acquired customer relationships; and
 
§
changes to or obsolescence of acquired technology, data, and trademarks.

We also evaluate the remaining useful life of our long-lived assets on a periodic basis to determine whether events or circumstances warrant a revision to the remaining estimated amortization period.
 
As discussed in Note 6 of our consolidated financial statements included in this Annual Report on Form 10-K, during the fourth quarter of 2008, as a result of a specific event, we recorded an impairment of an intangible asset of approximately $1.9 million to cost of revenue.
 
Income Taxes
 
We account for income taxes in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes, which requires deferred tax assets and liabilities to be recognized for the future tax consequences attributable to differences between the consolidated financial statement carrying amounts of assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be reversed. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Due to cumulative U.S. book losses in current and recent years and uncertainty as to the extent and timing of profitability in future years management has recorded a full valuation allowance on our U.S. net deferred tax assets, excluding deferred tax liabilities related to indefinite-lived assets. For further information please refer to Note 10 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.
 
The total liability for the uncertain tax positions recorded in our consolidated balance sheet in accrued other liabilities as of December 31, 2010 and December 31, 2009, was $1.0 million and $0.8 million, respectively.

 
30

 
 
Interest and penalties, if any, related to tax positions taken in our tax returns are recorded in interest expense and general and administrative expenses, respectively, in our consolidated statement of operations. As of December 31, 2010 and December 31, 2009, we have accrued interest and penalties related to tax positions taken on our tax returns of approximately $0.1 million and $47,000, respectively.

Retail Sales Tax
 
The Ontario Ministry of Revenue (the “Ministry”) has conducted a retail sales tax field audit on the financial records of our Canadian subsidiary, DealerTrack Canada, Inc. (formerly known as DealerAccess Canada, Inc.), for the period from March 1, 2001 through May 31, 2003 (“Audit Period”). We received a formal assessment from the Ministry indicating unpaid Ontario retail sales tax totaling approximately $0.2 million, plus interest. Although we disputed the Ministry’s findings, the assessment, including interest, was paid in order to avoid potential future interest and penalties.
 
As part of the purchase agreement dated December 31, 2003 between us and Bank of Montreal for the purchase of 100% of the issued and outstanding capital stock of DealerAccess, Inc., Bank of Montreal agreed to indemnify us specifically for this potential liability for all sales tax periods prior to January 1, 2004. The potential sales tax liability for the period covered by this indemnification is now closed due to the statutory expiration of the periods open for audit by the Ministry. All amounts paid to the Ministry by us for this assessment were reimbursed by the Bank of Montreal under this indemnity. 
 
We undertook a comprehensive review of the audit findings of the Ministry using external tax experts. Our position has been that these lender revenue transactions were not subject to Ontario retail sales tax. We filed a formal Notice of Objection with the Ministry on December 12, 2005. We received a letter dated November 2, 2007 from an appeals officer of the Ministry stating that the assessment was, in his opinion, properly raised and he recommended his confirmation to senior management of the Ministry.
 
We received a letter dated December 21, 2007 from the Ministry stating that no change should be made to the appeals officer’s opinion. A Notice of Appeal was timely filed on our behalf with the Superior Court of Justice on March 18, 2008 to challenge the assessment because we did not believe these services were subject to sales tax. On December 15, 2008, the Ministry filed its response to our Notice of Appeal. The response reiterated the Ministry’s position that the transactions were subject to Ontario retail sales tax.

In October 2010, the parties agreed to settlement of this matter. The Minutes of Settlement provided that the Ministry reimburse us $0.1 million, plus interest, for a total payment of $0.2 million, which was received on October 29, 2010. Under the terms of the indemnity agreement with The Bank of Montreal, we forwarded the settlement payment to the bank.
 
This settlement applied only to the Audit Period and did not cover any potential liability for subsequent periods, which were not included in the audit. Additionally, this settlement did not conclude on the taxability of our lender revenue transactions. We have not accrued any related sales tax liability for the period subsequent to May 31, 2003 for these lender revenue transactions. This appeal was supported by the financial institutions whose source revenue transactions were subject to the assessment. These financial institutions agreed to participate in the cost of the litigation. In January 2011, we were notified by the Ministry that they will now conduct an Ontario retail sales tax audit in March 2011 for the period March 1, 2007 through June 30, 2010.
 
In the event we are obligated to charge sales tax for this type of transaction, we believe this Canadian subsidiary’s contractual arrangements with its lender customers obligate these customers to pay all sales taxes that are levied or imposed by any taxing authority by reason of the transactions contemplated under the particular contractual arrangement. In the event of any failure to pay such amounts by our customers, we would be required to pay the obligation, which could range from $5.0 million (CAD) to $5.5 million (CAD), including penalties and interest.
 
Stock-Based Compensation Expense and Assumptions
 
Stock-Based Compensation Expense
 
Stock-based compensation cost is measured at the grant date based on the fair value of the award, and recognized as an expense over the requisite service period, net of an estimated forfeiture rate. We have four types of stock-based compensation expense programs: stock options, restricted common stock, restricted stock units, and performance stock units.
 
 
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The following summarizes stock-based compensation expense recognized for the three years ended December 31, 2010, 2009 and 2008 (in thousands):

   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
Stock options
  $ 5,732     $ 10,535     $ 8,630  
Restricted common stock
    1,670       4,599       5,361  
Restricted stock units
    3,354       1,855        
Performance stock units
    477              
                         
Total stock-based compensation expense
  $ 11,233     $ 16,989     $ 13,991  
 
A summary of the unamortized stock-based compensation expense and associated weighted average remaining amortization periods for stock options, restricted common stock, restricted stock units and performance stock units is presented below:
 
         
Weighted
   
Unamortized
   
Average
   
Stock -Based
   
Remaining
   
Compensation
Expense
(in thousands)
   
Amortization
Period
(in years)
Stock options
  $ 8,522       2.39  
Restricted common stock
  $ 311       0.53  
Restricted stock units
  $ 8,508       2.55  
Performance stock units
  $ 1,220       2.09  

Stock-Based Compensation Assumptions and Vesting Requirements
 
Determining the appropriate fair value model and calculating the fair value of stock-based payment awards require the input of highly subjective assumptions, including the expected life, expected stock price volatility, and the number of expected options, restricted stock units, restricted common stock or performance stock units that will be forfeited prior to the completion of the vesting requirements. We use the Black-Scholes and binomial lattice-based valuation pricing models to value our stock-based awards.
 
Expected Life
 
Due to our limited public company history, the expected life for stock-based awards granted before December 31, 2007 was determined based on the “simplified” method under the provisions of ASC Topic 718-10, Compensation – Stock Compensation. Beginning with options granted in 2008 the expected life was determined based upon the experience of similar entities whose shares are publicly traded, with the exception of options granted under the Stock Option Exchange Program (“SOEP”). We continue to apply this expected life methodology to future award grants.
 
The expected life under the SOEP was determined with the assistance of  an independent third party by means of Monte-Carlo simulations of future stock price based upon “in-the-money”, vesting schedule, contractual term, current life to date and applied an annual termination rate (after vesting) to the outstanding options in the simulation to reflect the probability of exercise behavior. For further information on the SOEP, please refer to Note 11 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.
 
Expected Stock Price Volatility
 
Due to our limited public company history, the expected volatility for stock-based awards granted before September 2009 was determined based on the expected volatility and of similar entities whose shares are publicly traded. Beginning in September 2009, we began estimating our expected volatility using a time-weighted average of our historical volatility in combination with the historical volatility of similar entities whose common shares are publicly traded. We continued to apply this volatility methodology to future award grants.
 
Risk-Free Interest Rate and Dividend Yield
 
The risk-free interest rates used for all stock-based awards granted were the actual U.S. Treasury zero-coupon rates for bonds matching our expected life of an option on the date of grant.
 
The expected dividend yield is not applicable to any stock-based awards granted as we have not paid any dividends and intend to retain any future earnings for use in our business.

 
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Option Vesting Requirements
 
Options granted generally vest over a period of four years (three years for directors) from the vesting commencement date, with the exception of options granted under the SOEP. Options granted generally expire seven years from the date of grant, except for stock options granted prior to July 11, 2007, which expire ten years from the date of grant. Options to the extent unvested, expire on the date of termination of employment, and to the extent vested, generally expire at the end of the three-month period following termination of employment, except in the case of executive officers, who under certain conditions have a twelve-month period following termination of employment to exercise. Exchanged options granted under the SOEP will vest 25% after six months from the new grant date, 25% twelve months from the new grant date, and 1/48 from the new options grant date each month thereafter.
 
Restricted Common Stock and Restricted Stock Unit Vesting Requirements
 
Restricted common stock and restricted stock unit’s granted are generally subject to an annual cliff  vest of four years (one year for directors) from the vesting commencement date, with the exception of the Long-Term Incentive Plan (“LTIP”) and performance stock unit awards (noted below).
 
LTIP and Performance Stock Unit Vesting Requirements

The LTIP awards were earned upon the achievement of EBITDA and market-based targets for the fiscal years 2007, 2008 and 2009 and the grantee’s continuous employment in active service until January 31, 2010.
 
The performance stock unit awards are earned upon the achievement of adjusted net income and total shareholder return targets and the grantee’s continuous employment in active service until January 31, 2013.
 
Application of alternative assumptions could produce significantly different estimates of the fair value of stock-based compensation and consequently, the related amounts recognized in our consolidated statements of operations.
 
Fair Value Measurements
 
Fair value is defined as the exit price, or the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Inputs used to measure fair value are prioritized into a three-level fair value hierarchy. This hierarchy requires entities to maximize the use of observable inputs and minimize the use of unobservable inputs. The three levels of inputs used to measure fair values are as follows:
 
 
·
Level 1 – Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs.
 
 
·
Level 2 – Observable prices that are based on inputs not quoted on active markets, but corroborated by market data.
 
 
·
Level 3 – Unobservable inputs are used when little or no market data is available. The fair value hierarchy gives the lowest priority to Level 3 inputs.
 
We have segregated all financial assets that are measured at fair value on a recurring basis into the most appropriate level within the fair value hierarchy based on the inputs used to determine the fair value at the measurement date in the table below.

 
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Financial assets measured at fair value on a recurring basis include the following as of December 31, 2010 and 2009 (in thousands):

As of December 31, 2010
 
Quoted Prices in
Active Markets
(Level 1)
   
Significant Other
Observable
Inputs
 (Level 2)
   
Significant
Unobservable
Inputs
(Level 3)
   
December 31,
2010
 
Cash equivalents (1)
  $ 139,010     $     $     $ 139,010  
Short-term investments (3) (4)
    40             450       490  
Long-term investments (5)
                2,254       2,254  
                                 
Total
  $ 139,050     $     $ 2,704     $ 141,754  

As of December 31, 2009
 
Quoted Prices in
Active Markets
(Level 1)
   
Significant Other
Observable
Inputs
 (Level 2)
   
Significant
Unobservable
Inputs
(Level 3)
   
December 31,
2009
 
Cash equivalents (1) (2)
  $ 163,615     $     $     $ 163,615  
Short-term investments (3)
    1,484                   1,484  
Long-term investments (4) (5)
                3,971       3,971  
                                 
Total
  $ 165,099     $     $ 3,971     $ 169,070  

(1)
Cash equivalents consist primarily of money market funds with original maturity dates of three months or less, for which we determine fair value through quoted market prices.
 
(2)
In our Quarterly Report on Form 10-Q for the three months ended March 31, 2010, Level 1 cash equivalents of approximately $163.6 million as of December 31, 2009 was revised from $127.6 million as previously disclosed in the fair value measurement footnote in our Annual Report on Form 10-K for the year ended December 31, 2009 filed with the SEC on February 24, 2010 to reflect the inclusion of a money market account held at December 31, 2009 that was incorrectly omitted from our original footnote disclosure. Amounts classified as cash and cash equivalents on our audited balance sheet at December 31, 2009 were correctly stated.
 
(3)
As of December 31, 2010 and 2009, Level 1 short-term investments include investments in tax-advantaged preferred securities, for which we determined fair value based on the quoted market prices of underlying securities. During the year ended December 31, 2010, we sold a portion of our Level 1 investments in tax-advantaged preferred securities for approximately $1.4 million and recorded a gain in the statement of operations of approximately $0.6 million.
 
(4)
Level 3 investments include an auction rate security (“ARS”) invested in a tax-exempt state government obligation that was valued at par with a value of $0.4 million, or 0.1% of our total assets, and $1.6 million, or 0.3% of our total assets, as of December 31, 2010 and 2009, respectively. Our intent is not to hold the ARS invested in a tax-exempt state government obligation to maturity, but rather to use the interest reset feature to provide liquidity. However, should the marketplace auctions continue to fail we may hold the security to maturity. As of December 31, 2009, we classified this as long-term due to the maturity date of the security being September 2011, coupled with ongoing failed auctions in the marketplace. As of December 31, 2010, this security was re-classified to short-term due to the maturity date of September 2011. In October 2010, approximately $1.1 million of this security was redeemed by the issuer at par.
 
(5)
Level 3 long-term investments include a tax-advantaged preferred stock of a financial institution with a fair value of $2.3 million, or 0.5% of our total assets and $2.4 million, or 0.5% of our total assets, as of December 31, 2010 and 2009, respectively. It is uncertain whether we will be able to liquidate these securities within the next twelve months; as such we have classified them as long-term on our consolidated balance sheets. Due to the lack of observable market quotes we utilized valuation models that rely exclusively on Level 3 inputs including those that are based on expected cash flow streams, including assessments of counterparty credit quality, default risk underlying the security, discount rates and overall capital market liquidity.
 
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A reconciliation of the beginning and ending balances of Level 3 investments as of December 31, 2009 and 2010, is as follows (in thousands):
Balance as of January 1, 2009
  $ 1,550  
Reclassification from Level 2 investments to Level 3 investments (6)
    1,360  
Realized gain on securities included in the statement of operations (6)
    716  
Unrealized gain on securities recorded in other comprehensive income (6)
    345  
Balance as of December 31, 2009
  $ 3,971  
Unrealized loss on securities recorded in other comprehensive income (6)
    (167 )
Partial redemption of auction rate security (4)
    (1,100 )
Balance as of December 31, 2010
  $ 2,704  
 
(6)
Level 2 investments in certain tax-advantaged preferred stock trusts held as of January 1, 2009 dissolved and the underlying preferred stock investments were distributed during 2009. As a result of these dissolutions, we measured the fair value of the Level 3 long-term tax-advantaged preferred stock on the distribution date and determined that the value increased from $1.4 million as of December 31, 2008 to $2.1 million on the distribution date and as a result we recorded a realized gain in the statement of operations of $0.7 million. Subsequent to the trust dissolution, we re-measured the fair value on December 31, 2009 and 2010 and determined that the value had increased and recorded a gain in other comprehensive income of $0.3 million and approximately $0.2 million, respectively. The total value of the tax-advantaged preferred stock of a financial institution included in the $4.0 million of Level 3 investments as of December 31, 2009 is  $2.4 million. The total value of the tax-advantaged preferred stock of a financial institution included in the $2.7 million of Level 3 investments as of December 31, 2010 is $2.3 million.
 
2008 Other-than-temporary impairment charge
 
    During the year ended December 31, 2008, we recorded an other-than-temporary impairment charge related to certain ARS invested in tax-advantaged preferred stock trusts in which the underlying equities are preferred stock. Based upon our assessment we reduced the fair value of the investments in the preferred stock from $9.6 million to $3.7 million and recorded an other-than-temporary charge of $6.0 million to earnings. These ARS were associated with failed auctions.
 
Realignment of Workforce and Business
 
On January 5, 2009, we announced a realignment of our workforce and business aimed at sharpening our focus on high growth opportunities and to reflect current market conditions. We reduced our workforce by approximately 90 people, or 8% of our total employees, including several executive and senior-level positions. As a result of the realignment, we incurred total restructuring costs during the three months ended March 31, 2009 of approximately $6.7 million, including approximately $3.9 million of net non-cash compensation expense.
 
The table below sets forth the significant cash components and activity associated with the realignment of workforce and business under the restructuring program for the year ended December 31, 2009 (in thousands):
 
   
Balance as of
January 1, 2009
   
Charges
   
Cash Payments
   
Balance as of
December 31, 2009
 
Severance
  $     $ 2,683     $ 2,683     $  
Other benefits
          156        156        
                                 
Total
  $     $ 2,839     $ 2,839     $  

 
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Results of Operations
 
     The following table sets forth the selected consolidated statements of operations for the periods indicated:

   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
   
$ Amount
   
% of Net
Revenue
   
$ Amount
   
% of Net
Revenue
   
$ Amount
   
% of Net
Revenue
 
   
(in thousands, except percentages)
 
Consolidated Statements of Operations:
                                   
Net revenue
  $ 243,826       100.0 %   $ 225,626       100.0 %   $ 242,706       100.0 %
                                                 
Operating expenses:
                                               
Cost of revenue (1)
    124,070       50.9       113,875       50.5       113,731       46.9  
Product development (1)
    13,386       5.5       13,994       6.2       11,658       4.8  
Selling, general and administrative (1)
    105,715       43.3       108,707       48.2       110,265       45.4  
                                                 
Total operating expenses
    243,171       99.7       236,576       104.9       235,654       97.1  
                                                 
Income (loss) from operations
    655       0.3       (10,950 )     (4.9 )     7,052       2.9  
Interest income
    525       0.2       1,081       0.5       4,720       1.9  
Interest expense
    (175 )     (0.1 )     (221 )     (0.1 )     (324 )     (0.1 )
Other income, net
    1,177       0.5       844       0.4       205       0.1  
Realized gain (loss) on securities
    582       0.2       1,393       0.6       (5,956 )     (2.4 )
                                                 
Income (loss) before (provision for) benefit from income taxes
    2,764       1.1       (7,853 )     (3.5 )     5,697       2.4  
(Provision for) benefit from income taxes, net
    (30,597 )     (12.5 )     3,519       1.6       (3,961 )     (1.7 )
                                                 
Net (loss) income
  $ (27,833 )     (11.4 )%   $ (4,334 )     (1.9 )%   $ 1,736       0.7 %
 

(1) Stock-based compensation expense recorded for the years ended December 31, 2010, 2009 and 2008 was classified as follows:

   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
   
$ Amount
   
% of Net
Revenue
   
$ Amount
   
% of Net
Revenue
   
$ Amount
   
% of Net
Revenue
 
   
(in thousands, except percentages)
 
Cost of revenue
  $ 1,640       0.7 %   $ 2,354       1.0 %   $ 2,497       1.0 %
Product development
    614       0.3       755       0.3       712       0.3  
Selling, general and administrative
    8,979       3.7       13,880       6.2       10,782       4.4  

 
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Years Ended December 31, 2010 and 2009
 
Revenue
 
   
Year Ended December 31,
   
Variance
 
   
2010
   
2009
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Transaction services revenue
  $ 102,000     $ 94,406     $ 7,594       8 %
Subscription services revenue
    123,547       114,931       8,616       7 %
Other
    18,279       16,289       1,990       12 %
                                 
Total net revenue
  $ 243,826     $ 225,626     $ 18,200       8 %
 
Total net revenue increased $18.2 million, or 8%, to $243.8 million for the year ended December 31, 2010 from $225.6 million for the year ended December 31, 2009.
 
Transaction Services Revenue. Transaction services revenue increased $7.6 million, or 8%, to $102.0 million for the year ended December 31, 2010 from $94.4 million for the year ended December 31, 2009. The increase in transaction revenue is due to improving credit markets, an increase in automobile sales and the addition of Ally to our lender network. As seen in the table below, these industry trends had a positive impact on many of our key business metrics for the year ended December 31, 2010 as compared to the same period in 2009.
 
   
Year Ended December 31,
   
Variance
 
   
2010
   
2009
   
Amount
   
Percent
 
Average transaction price (excludes impact of contra-revenue)
  $  2.10     $ 1.84     $ 0.26       14 %
Active lenders in our network as of end of period
    970       823       147       18 %
Active lender to dealer relationships (“LDRs”)
    137,058       118,209       18,849       16 %
Transactions processed (in thousands, except percentages)
    49,373       51,402       (2,029 )     (4 )%

Our average transaction price increased 14% which resulted in a $12.8 million increase in revenue; this increase was partially offset by a $3.7 million decrease due to a 4% decline in the volume of transactions processed through the DealerTrack network, and $1.6 million in contra-revenue related to revenue earned from our strategic relationship with Ally recorded during the year ended December 31, 2010. Contributing factors to the increase in average transaction price and decrease in the number of transactions processed were the significant decrease in revenue generating credit bureau transactions that impacted the number of transactions, but did not materially impact revenue due to their low price point; the decrease in transactions processed through the DealerTrack network was negatively impacted by an increase in demand in the third quarter of 2009 due to the cash for clunkers program; an 18% increase in lender customers active on our network who are generally lower transaction volume customers with a higher price per transaction; and a 16% increase in our number of LDRs. The increase in our number of LDRs was impacted, in part, by our strategic relationship with Ally.
 
Subscription Services Revenue. Subscription services revenue increased $8.6 million, or 7%, to $123.5 million for the year ended December 31, 2010 from $114.9 million for the year ended December 31, 2009. The increase in subscription revenue is due to the following improvements in our key business metrics for the year ended December 31, 2010 as compared to the same period in 2009.

   
Year Ended December 31,
   
Variance
 
   
2010
   
2009
   
Amount
   
Percent
 
Average monthly spend per subscribing dealer
  $ 749     $ 676     $ 73       11 %
Subscribing dealers in our network as of end of the period
    13,996       13,852       144       1 %
 
The 11% increase in average monthly spend per subscribing dealer contributed $12.1 million to subscription services revenue, offset by a decrease of $3.5 million related to a decline in the average number of subscribing dealers in our network. The increase in average monthly spend per subscribing dealer is primarily due to the continued success of selling DMS, inventory management and compliance solutions, including our ability to cross sell those solutions to existing customers and by the cancellation of a disproportionate number of lower priced subscriptions as dealerships consolidate, go out of business, or cut-costs.

Other Revenue. Other revenue increased $2.0 million, or 12%, to $18.3 million for the year ended December 31, 2010 from $16.3 million for the year ended December 31, 2009. The $2.0 million increase was primarily due to an increase in training and consulting revenue and hardware sales from our DMS business.

 
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Operating Expenses

   
Year Ended December 31,
   
Variance
 
   
2010
   
2009
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Cost of revenue
  $ 124,070     $ 113,875     $ 10,195       9 %
Product development
    13,386       13,994       (608 )     (4 )%
Selling, general and administrative
    105,715       108,707       (2,992 )     (3 )%
                                 
Total operating expenses
  $ 243,171     $ 236,576     $ 6,595       3 %

      Cost of Revenue. Cost of revenue increased $10.2 million, or 9%, to $124.1 million for the year ended December 31, 2010 from $113.9 million for the year ended December 31, 2009. The $10.2 million increase was primarily the result of a $3.2 million increase in technology expense, which includes hosting expenses, technology support and other consulting expenses, $1.6 million in third party costs related to an increase in the number of subscriptions sold for our compliance and inventory management solutions, $1.1 million in increased hardware costs on equipment sales and maintenance costs associated with our DMS solution, $1.8 million in increased temporary labor and shipping costs as a result of growing volume of eDocs transactions, an increase of $1.3 million in amortization and depreciation charges and an increase of $4.6 million in salary compensation and related benefit costs primarily due to headcount additions and an increase in payroll and other taxes. These changes were partially offset by a decrease of $2.0 million in bonus compensation, a decrease of $0.4 million primarily due to severance and related benefit costs paid in the first quarter of 2009 resulting from the realignment of our workforce and business, a decrease of $0.4 million in revenue share and a decrease of $0.7 million in stock-based compensation expense.
 
Product Development Expenses. Product development expenses decreased $0.6 million, or 4%, to $13.4 million for the year ended December 31, 2010 from $14.0 million for the year ended December 31, 2009. The $0.6 million decrease was primarily a result of a reduction in bonus and other discretionary compensation of $0.6 million and $0.2 million of severance and related benefit costs paid in the first quarter of 2009 resulting from the realignment of our workforce and business. These changes were partially offset by an increase of $0.4 million in salary compensation and related benefit costs primarily due to headcount additions and an increase in payroll and other taxes.
 
Selling, General and Administrative Expenses. Selling, general and administrative expenses decreased $3.0 million, or 3%, to $105.7 million for the year ended December 31, 2010 from $108.7 million for year ended December 31, 2009. The $3.0 million decrease in selling, general and administrative expenses was primarily the result of a $6.1 million severance and stock-based compensation charge recorded during the first quarter of 2009 resulting from the realignment of our workforce and business. Additionally, there were decreases of $0.9 million in bad debt expense due to successful collections efforts and as fewer dealerships consolidate or go out of business, $1.4 million in bonus compensation expense, $1.5 million in selling and marketing expenses due to continued cost containment efforts, $1.0 million in stock-based compensation expense, $1.3 million of professional fees related to decreased consulting services and litigation, $0.7 million in deal related costs, and $1.0 million of additional consideration related to the acquisition of AutoStyleMart, Inc. that was recorded during the three months ended September 30, 2009. These changes were partially offset by $8.0 million of increased salary compensation and related benefit costs primarily due to general and acquired headcount additions, severance, commission and an increase in payroll and other taxes, $1.3 million in travel related expenses, $0.5 million in office and computer related supplies and materials resulting from headcount additions and increased replacement supplies and equipment needs, $0.3 million in depreciation expense, $0.2 million in temporary labor costs primarily associated with our DMS business, and a $0.2 million gain from the sale of the SCS business in 2009, which was classified as a contra expense in SG&A.
 
Interest Income

   
Year Ended December 31,
   
Variance
 
   
2010
   
2009
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Interest Income
  $ 525     $ 1,081     $ (556 )     (51 )%
 
     Interest income decreased $0.6 million, or 51%, to $0.5 million for the year ended December 31, 2010 from $1.1 million for the year ended December 31, 2009. The $0.6 million decrease is primarily related to the decline in our weighted average interest rate to approximately 0.3% for the year ended December 31, 2010 from approximately 0.7% for the year ended December 31, 2009.

 
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Other Income

   
Year Ended December 31,
   
Variance
 
   
2010
   
2009
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Other income
  $ 1,177     $ 844     $ 333       39 %
 
Other income increased $0.3 million, or 39%, to $1.2 million for the year ended December 31, 2010 from $0.8 million for the year ended December 31, 2009. The $0.3 million increase is primarily due to $0.8 million of income earned from our sales solution resulting from non-recurring activities outside its ordinary operations and a settlement of $0.4 million received during the first quarter of 2010 related to the cancellation of a services agreement for our eDocs business. These changes were partially offset by decreases of $0.6 million due to a reversal of a pre-acquisition sales tax liability and $0.2 million relating to a settlement received from a lender that exited the indirect lending market in Canada and terminated their contract.
 
Realized Gain on Securities

   
Year Ended December 31,
   
Variance
 
   
2010
   
2009
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Realized gain on securities
  $ 582     $ 1,393     $ (811 )     (58 )%
 
During the year ended December 31, 2010, we sold a portion of our investments in tax-advantaged preferred securities for approximately $1.4 million and recorded a gain in the statement of operations of approximately $0.6 million. For the year ended December 31, 2009, the gain on securities of $1.4 million is primarily due to the sale of a portion of our investments in tax-advantaged preferred securities for approximately $2.1 million which resulted in a gain recorded in the statement of operations of approximately $0.9 million. For further information, please refer to Note 3 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.
 
(Provision for) Benefit from Income Taxes, net

   
Year Ended December 31,
   
Variance
 
   
2010
   
2009
   
$ Amount
   
Percent
 
 
 
(in thousands, except percentages)
 
(Provision for) benefit from income taxes, net
  $ (30,597 )   $ 3,519     $ (34,116 )     (969 )%
 
The net provision for income taxes for the year ended December 31, 2010 of $30.6 million consisted primarily of the recognition of a U.S. deferred tax valuation allowance of $28.4 million, $2.1 million of state income tax expense and $2.2 million of tax expense for our Canadian subsidiary, partially offset by $2.1 million of federal income tax benefit. The primary component of the federal income tax benefit of $2.1 million is the result of tax loss carry backs. The benefit for income taxes for the year ended December 31, 2009 of $3.5 million consisted primarily of $5.5 million of federal income tax benefit and $1.6 million of state income tax benefit, offset by $3.6 million of tax expense for our Canadian subsidiary. Included in tax expense for our Canadian subsidiary for the years ended December 31, 2010 and 2009 is $0.7 million, for a permanent item relating to intangible amortization. These amounts have a 27.0% and 8.9% impact on the effective tax rate for the year ended December 31, 2010 and 2009, respectively. Our effective tax rate for the year ended December 31, 2010 is 1,107.0% compared with 44.8% for the year ended December 31, 2009.
 
While we have been forecasting sufficient U.S. book taxable income in future periods, we are currently in a three-year cumulative pretax book loss position in the United States.  In connection with the acquisition of triVIN we expect the amortization expense associated with the acquired intangibles will negatively impact our future U.S. income streams.  Due to the negative impact from the amortization expense associated with the acquired triVIN intangibles we determined that the ultimate realization of deferred tax assets for U.S. federal and state income tax purposes was not considered more likely than not, primarily due to limited taxable income in the federal carry back period, anticipated insufficient future taxable income and cumulative U.S. book losses incurred in recent years. As a result of cumulative U.S. book losses incurred in recent years and uncertainty as to the extent and timing of profitability in future periods, we recorded a full valuation allowance of $28.4 million against our net U.S. deferred tax assets, excluding deferred tax liabilities related to indefinite-lived assets for the year ended December 31, 2010.

As a result of establishing a full valuation allowance against our net U.S. deferred tax assets, excluding deferred tax liabilities related to indefinite-lived assets, we did not recognize any deferred tax benefits related to U.S. net losses incurred during the year ended December 31, 2010. We will maintain a full valuation allowance on our net U.S. deferred tax assets until sufficient positive evidence exists to support reversal of the valuation allowance.

 
39

 
 
Years Ended December 31, 2009 and 2008
 
Revenue

   
Year Ended December 31,
   
Variance
 
   
2009
   
2008
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Transaction services revenue
  $ 94,406     $ 132,419     $ (38,013 )     (29 )%
Subscription services revenue
    114,931       94,690       20,241       21 %
Other
    16,289       15,597       692       4 %
                                 
Total net revenue
  $ 225,626     $ 242,706     $ (17,080 )     (7 )%
 
     Total net revenue decreased $17.1 million, or 7%, to $225.6 million for the year ended December 31, 2009 from $242.7 million for the year ended December 31, 2008.
 
      Transaction Services Revenue. Transaction services revenue decreased $38.0 million, or 29%, to $94.4 million for the year ended December 31, 2009 from $132.4 million for the year ended December 31, 2008. The decrease in transaction revenue was due to the negative trends in the economy, including availability of credit and record low automobile sales. As seen in the table below, these negative trends adversely impacted many of our key business metrics for the year ended December 31, 2009 as compared to the same period in 2008, namely active lender to dealer relationships and transactions processed.

   
Year Ended December 31,
   
Variance
 
   
2009
   
2008
   
Amount
   
Percent
 
Average transaction price
  $  1.84     $ 1.66     $ 0.18       11 %
Active lenders in our network as of end of period
    823       733       90       12 %
Active lender to dealer relationships (“LDRs”)
    118,209       156,437       (38,228 )     (24 )%
Transactions processed (in thousands, except percentages)
    51,402       79,655       (28,253 )     (35 )%

The volume of transactions processed through the DealerTrack network decreased 35% which resulted in a $46.9 million decline in revenue; this decrease was partially offset by a $9.3 million increase in revenue due to an 11% increase in our average transaction price. Contributing factors to the decrease in the number of transactions processed and the increase in average transaction price were the significant decrease in revenue generating credit bureau transactions which impacted the number of transactions, but did not materially impact revenue due to their low price point; a 24% decrease in the number of LDRs, and a 12% increase in lender customers active in our network who are generally lower transaction volume customers with a higher price per transaction. In addition, the tightening of the credit market together with the continual decline in vehicle sales, increased market share of captive lenders, and in particular captive lenders not on the DealerTrack network, and independent finance companies and credit unions collectively losing share, caused a meaningful impact on our transaction volume compared to historical levels. The decrease in LDRs was primarily due to lenders continuing to exit the auto financing market, lenders limiting the number of dealers they lend through and dealership closings.

Subscription Services Revenue. Subscription services revenue increased $20.2 million, or 21%, to $114.9 million for the year ended December 31, 2009 from $94.7 million for the year ended December 31, 2008. The increase in subscription revenue was due to the following changes in our key business metrics for the year ended December 31, 2009 as compared to the same period in 2008.

   
Year Ended December 31,
   
Variance
 
   
2009
   
2008
   
Amount
   
Percent
 
Average monthly spend per subscribing dealer
  $ 676     $ 550     $ 126       23 %
Subscribing dealers in our network as of end of the period
    13,852       14,342       (490 )     (3 )%

The 23% increase in the average monthly spend per subscribing dealer contributed $21.3 million to subscription services revenue, offset by a decrease of $1.1 million related to the decline in the average number of subscribing dealer in our network. The increase in average monthly spend per subscribing dealer was positively impacted by the acquisition of AAX, and the continued success selling our DMS solution, including our ability to cross sell existing customers and by the cancellation of a disproportionate number of lower priced subscriptions as dealerships consolidated, went of business, or cut-costs. Subscription revenue includes $14.3 million related to acquired customers.

 
40

 

Other Revenue. Other revenue increased $0.7 million, or 4%, to $16.3 million for the year ended December 31, 2009 from $15.6 million for the year ended December 31, 2008. The $0.7 million increase was primarily due to a $1.7 million increase in forms programming, data conversion and training revenue from our DMS business, offset by a decrease of $0.4 million in revenue associated with our SCS business which we exited in February 2009 and a decrease in ALG consulting and analytical revenue of $0.5 million.

Operating Expenses

   
Year Ended December 31,
   
Variance
 
   
2009
   
2008
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Cost of revenue
  $ 113,875     $ 113,731     $ 144       0 %
Product development
    13,994       11,658       2,336       20 %
Selling, general and administrative
    108,707       110,265       (1,558 )     (1 )%
                                 
Total operating expenses
  $ 236,576     $ 235,654     $ 922       0 %

      Cost of Revenue. Cost of revenue increased $0.2 million to $113.9 million for the year ended December 31, 2009 from $113.7 million for the year ended December 31, 2008. The $0.2 million increase was primarily the result of increased bonus compensation of $2.7 million, increases in salary compensation and related benefits of $1.5 million related to the acquisition of AAX and $0.5 million primarily due to headcount additions, $0.4 million primarily due to severance and related benefit costs paid in the first quarter of 2009 resulting from the realignment of our workforce and business, increased technology expense of $1.9 million which includes hosting expenses, technology support, and other consulting expenses, $0.6 million in software amortization and depreciation charges, $3.5 million in third party costs related to our compliance and inventory management solutions as a result of the acquisition of AAX, $0.9 million in compensation related to an increase in installation headcount and hardware costs associated with our DMS product offering, and $0.4 million in costs due to opening of a second processing facility in Memphis, Tennessee for our eDocs solution. These changes were partially offset by a decrease in salary compensation and related benefit costs of $2.6 million due to the sale of the SCS business in 2009, decrease in amortization of intangible assets of approximately $6.6 million resulting from fully amortized acquired intangibles, and an increase in amortization of intangible assets during the year ended December 31, 2008 of approximately $1.9 million related to an impaired application processing contract with a service provider where the remaining amortization was accelerated and recorded to cost of revenue. Additionally, there were decreases in revenue share expenses of $2.1 million, cost of revenue for eContracting of $0.5 million due to a decrease in revenue as a result of decreased volume, and $0.3 million in marketing expenses due to continued cost containment efforts.
 
Product Development Expenses. Product development expenses increased $2.3 million, or 20%, to $14.0 million for the year ended December 31, 2009 from $11.7 million for the year ended December 31, 2008. The $2.3 million increase was primarily a result of increased bonus compensation of $0.8 million, an increase of $0.2 million primarily due to severance and related benefit costs paid in the first quarter of 2009 resulting from the realignment of our workforce and business, an increase of $1.9 million in salary compensation and related benefit costs related to the acquisition of AAX. These changes were partially offset by decreases in salary compensation and related benefits of $0.6 million related to the sale of the SCS business in 2009 and $0.4 million primarily due to a 5% reduction in base pay and no merit increases for employees in 2009.
 
Selling, General and Administrative Expenses. Selling, general and administrative expenses decreased $1.6 million, or 1%, to $108.7 million for the year ended December 31, 2009 from $110.3 million for year ended December 31, 2008. The $1.6 million decrease in selling, general and administrative expenses was primarily the result of a decrease in professional fees of $6.6 million related primarily to litigation, a decrease in salary compensation and related benefits of $6.4 million primarily due to a 5% reduction in base pay and no merit increases for employees in 2009, a decrease of $1.9 million in marketing and travel related expenses due to continued cost containment efforts, a decrease of $2.1 million in bad debt expense, a decrease in accounting and other professional fees of $1.3 million, and a decrease of $0.6 million in public company costs related primarily to recruiting fees paid in 2008 to search for a new member for the board of directors, reduced compliance costs as a result of hiring internal resources and a decrease in printing related costs, a decrease of $0.8 million in stock-based compensation expense primarily due to cancellations during the year and a decrease in expense from our employee stock purchase plan during 2009. These changes were partially offset by a $6.1 million severance and stock-based compensation charge recorded during the first quarter of 2009 resulting from the realignment of our workforce and business. Additionally, there were increases in salary compensation and related benefits of $6.0 million related to the acquisition of AAX, bonus compensation of $1.8 million, $0.6 million in depreciation expense, $2.2 million of professional fees primarily due to an increase in deal-related costs resulting from the acquisition of AAX and another potential acquisition we decided not to complete, $0.8 million in selling and an increase of $1.0 million of contingent earn-out compensation expense relating to AutoStyleMart acquisition.

 
41

 
 
Interest Income

   
Year Ended December 31,
   
Variance
 
   
2009
   
2008
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Interest Income
  $ 1,081     $ 4,720     $ (3,639 )     (77 )%
 
     Interest income decreased $3.6 million to $1.1 million for the year ended December 31, 2009 from $4.7 million for the year ended December 31, 2008. The $3.6 million decrease is primarily related to the decrease in our weighted average interest rate to approximately 0.7% for the year ended December 31, 2009 from approximately 2.4% for the year ended December 31, 2008.
 
Other Income

   
Year Ended December 31,
   
Variance
 
   
2009
   
2008
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Other income
  $ 844     $ 205     $ 639       312 %
 
Other income increased $0.6 million to $0.8 million for the year ended December 31, 2009 from $0.2 million for the year ended December 31, 2008. The $0.6 million increase is primarily due to a reversal of a pre-acquisition sales tax liability. The contingency was resolved subsequent to the close of the purchase accounting allocation period, as such, the $0.6 million was recorded as other income in the 2009 consolidated statement of operations.
 
Realized Gain (Loss) on Securities

   
Year Ended December 31,
   
Variance
 
   
2009
   
2008
   
$ Amount
   
Percent
 
   
(in thousands, except percentages)
 
Realized gain (loss) on securities
  $ 1,393     $ (5,956 )   $ 7,349       123 %
 
For the year ended December 31, 2009, the gain on securities of $1.4 million was primarily due to the sale of a portion of our investments in tax-advantaged preferred securities for approximately $2.1 million which resulted in a gain recorded in the statement of operations of approximately $0.9 million. For further information, please refer to Note 3 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.
 
We measured the fair value of our auction rate securities at each of the quarters in 2008, and determined in the third and fourth quarters of 2008 that the valuation of certain of our auction rate securities had significantly declined from the previously reported amounts. As a result, we recognized a $6.0 million impairment charge during the year ended December 31, 2008.
 
Benefit from (Provision for) for Income Taxes, Net

   
Year Ended December 31,
   
Variance
 
   
2009
   
2008
   
$ Amount
   
Percent
 
   
 
 (in thousands, except percentages) 
 
Benefit from (provision for) income taxes, net
  $ 3,519     $ (3,961 )   $ 7,480       189 %
   
The benefit for income taxes for the year ended December 31, 2009 of $3.5 million consisted primarily of $5.5 million of federal income tax benefit and $1.6 million of state income tax benefit, offset by $3.6 million of tax expense for our Canadian subsidiary. Included in our state income tax benefit for the year ended December 31, 2009 is $1.1 million, net of reserves of $0.3 million, for refunds receivable due to the filing of amended tax returns for certain states.  This had a 13.6% impact on the effective tax rate for the year ended December 31, 2009.  The provision for income taxes for the year ended December 31, 2008 of $4.0 million consisted primarily of $0.7 million of federal tax expense, $0.6 million of state income tax benefit, and $3.9 million of tax expense for our Canadian subsidiary. Included in tax expense for our Canadian subsidiary for the year ended December 31, 2009 and 2008 is $0.7 million and $1.2 million, respectively, for a permanent item relating to intangible amortization. These amounts had an 8.9% and 20.2% impact on the effective tax rate for the year ended December 31, 2009 and 2008, respectively. Our effective tax rate for the year ended December 31, 2009 was 44.8% compared with 69.5% for the year ended December 31, 2008. The primary reason for the variation in tax rates was the impairment loss on auction rate securities recorded during the year ended December 31, 2008.  No tax benefit was recorded with respect to the impairment loss recorded on the auction rate securities.  If such securities were sold and the losses were realized for tax purposes, the losses on such sales would be capital losses.  Capital losses generally may only be used to offset income from capital gains.  Since we did not anticipate any capital gains in the foreseeable future, no tax benefit was recorded with respect to the impairment losses as it was not more likely than not that tax benefits would ultimately be realized from such losses. A full valuation allowance was booked for the losses. Had it not been for the significant tax rate variation resulting from the impact of the impairment losses, our effective tax rate for the year ended December 31, 2008 would have been 34.0%. The primary reason for the increase in tax rate in 2009 compared to the 2008 rate excluding the impact of the impairment losses, was the impact of filing the amended income tax returns offset by the impact of rate changes on deferred taxes, tax return true-ups, effect of foreign repatriation, and a decrease in tax exempt or tax preferred income as a percentage of overall pre-tax income.

 
42

 
 
Quarterly Results of Operations
 
     The following table presents our unaudited quarterly consolidated results of operations for each of the eight quarters ended December 31, 2010. The unaudited quarterly consolidated information has been prepared substantially on the same basis as our audited consolidated financial statements. You should read the following tables presenting our quarterly consolidated results of operations in conjunction with our audited consolidated financial statements for our full years and the related notes. This table includes all adjustments, consisting only of normal recurring adjustments, that we consider necessary for the fair statement of our consolidated financial position and operating results for the quarters presented. The operating results for any quarters are not necessarily indicative of the operating results for any future period.

   
First
   
Second
   
Third
   
Fourth
 
   
Quarter
   
Quarter
   
Quarter
   
Quarter
 
   
(Unaudited)
 
   
(in thousands, except for share and per share data)
 
2010
                       
Net revenue
  $ 56,785     $ 61,907     $ 63,128     $ 62,006  
Gross profit
    26,068       30,642       31,444       31,602  
Operating (loss) income
    (4,938 )     43       2,411       3,139  
Net (loss) income
    (2,451 )     (117 )     1,182       (26,447 )
Basic net (loss) income per share applicable to common stockholders (1)
  $ (0.06 )   $ (0.00 )   $ 0.03     $ (0.65 )
Diluted net (loss) income per share applicable to common stockholders (1)
  $ (0.06 )   $ (0.00 )   $ 0.03     $ (0.65 )
Weighted average common stock outstanding (basic)
    40,154,275       40,271,983       40,404,126       40,595,939  
Weighted average shares common stock outstanding (diluted)
    40,154,275       40,271,983       41,354,680       40,595,939  

   
First
   
Second
   
Third
   
Fourth
 
   
Quarter (2)
   
Quarter
   
Quarter
   
Quarter
 
   
(Unaudited)
 
   
(in thousands, except for share and per share data)
 
2009
                       
Net revenue
  $ 55,700     $ 57,870     $ 58,809     $ 53,247  
Gross profit
    26,579       29,018       30,144       26,010  
Operating (loss) income
    (9,871 )     224       1,282       (2,585 )
Net (loss) income
    (5,625 )     2,187       (215 )     (681 )
Basic net (loss) income per share applicable to common stockholders (1)
  $ (0.14 )   $ 0.05     $ (0.01 )   $ (0.02 )
Diluted net (loss) income per share applicable to common stockholders (1)
  $ (0.14 )   $ 0.05     $ (0.01 )   $ (0.02 )
Weighted average common stock outstanding (basic)
    39,095,730       39,499,313       39,705,553       39,787,985  
Weighted average shares common stock outstanding (diluted)
    39,095,730       40,458,174       39,705,553       39,787,985  
 

(1)
The addition of earnings per share by quarter may not equal total earnings per share for the year.

(2)
Included in the first quarter of 2009 net loss is a restructuring cost of approximately $6.7 million, including approximately $3.9 million of net non-cash compensation expense, related to the realignment of our workforce and business on January 5, 2009. For further information, please refer to Note 15 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.

 
43

 
 
Liquidity and Capital Resources
 
     Our liquidity requirements will continue to be for working capital, acquisitions, capital expenditures and general corporate purposes. Our capital expenditures, software and website development costs for the year ended December 31, 2010 were $30.9 million, of which $27.7 million was in cash. We expect to finance our future liquidity needs through working capital and cash flows from operations, however future acquisitions or other strategic initiatives may require us to incur or seek additional financing. Additionally, we are currently negotiating a $125.0 million credit facility expected to be completed in the first quarter of 2011 for future acquisitions and general corporate expenses.
 
     As of December 31, 2010, we had $192.6 million of cash and cash equivalents, $0.5 million in short-term investments, $2.3 million in long-term investments and $200.9 million in working capital, as compared to $197.5 million of cash and cash equivalents, $1.5 million in short-term investments, $4.0 million in long-term investments and $191.9 million in working capital as of December 31, 2009.
 
Under the terms of a merger agreement with AutoStyleMart, Inc., entered into on August 1, 2007, we have a future contingent payment obligation of up to $11.0 million based upon the achievement of certain operational targets from February 2008 through February 2011. As of December 31, 2009, we determined that certain operational targets were probable of being achieved and recorded a liability of $1.0 million. The $1.0 million was deemed compensation for services, as payment was contingent on certain former stockholders remaining employees or consultants of DealerTrack for a certain period. The $1.0 million of additional consideration was paid in the first quarter of 2010. Additional purchase consideration, if any, is not expected to be significant and will be recorded as compensation expense when the contingency is resolved.
 
On February 10, 2010, DealerTrack, Inc., entered into a strategic relationship with Ally.  Under the terms of the agreement, Ally was listed as a financing option on the DealerTrack credit application processing network and DealerTrack agreed to make a one-time payment to Ally of $15.0 million that was paid in May 2010.
 
On March 31, 2010, in connection with our DMS business, we entered into a non-cancellable equipment and software purchase agreement with a vendor. Under the terms of the agreement, we committed to purchasing certain equipment and software in 2011 totaling approximately $2.7 million, excluding applicable taxes. As of December 31, 2010, we have not accepted title or risk for loss of the aforementioned equipment or software.
 
During 2010, we began a project to implement an ERP system. In connection with the ERP project, in April 2010, we entered into an agreement with an ERP provider to purchase certain software licenses and implementation consulting services. For the year ended December 31, 2010, external capital expenditures related to the ERP project were approximately $4.4 million and we expect to spend an additional estimated $3.3 million in 2011.
 
On January 31, 2011, we acquired triVIN for a purchase price of approximately $131.0 million in cash, net of acquired cash and a working capital adjustment. triVIN is a leading provider of automobile title management services to lenders and vehicle registration services to automobile dealers. This acquisition will significantly expand our transaction business, and further strengthen our relationship with lenders and automobile dealers. We expensed approximately $0.5 million of professional fees associated with the acquisition in 2010. We expect to expense an additional approximately $0.2 million of professional fees in the first quarter of 2011. We are in the process of finalizing the fair value assessment for the acquired assets and liabilities, which is expected to be completed during the first quarter of 2011.

On February 1, 2011, we acquired the Automotive Information Center (“AIC”) price and specifications business from R.L. Polk & Co. for a purchase price of approximately $3.2 million in cash. This acquisition will allow our Data Services business to expand its customer base. We are in the process of finalizing the fair value assessment for the acquired assets and liabilities, which is expected to be completed during the first quarter of 2011.
 
 The following table sets forth the cash flow components for the following periods (in thousands):

   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
 
 
(in thousands)
 
Net cash provided by operating activities
  $ 19,148     $ 45,467     $ 61,494  
Net cash (used in) provided by investing activities
    (28,208 )     (8,283 )     94,874  
Net cash provided by (used in) financing activities
    3,525       2,109       (47,816 )

 
44

 
 
Operating Activities
 
Net cash provided by operating activities of $19.1 million for the year ended December 31, 2010 was primarily attributable to net loss of $27.8 million, which includes depreciation and amortization of $36.8 million, stock-based compensation expense of $11.2 million,  a provision for doubtful accounts and sales credits of $5.5 million, and a deferred tax provision of $29.2 million primarily due to a tax valuation allowance recorded during 2010, partially offset by a decrease in accounts payable and accrued expenses of $1.4 million, an increase in accounts receivable of $12.1 million due to an increase in both transaction and subscription revenue, a gain of $0.6 million realized on the sale of securities, a stock-based compensation windfall tax benefit of $1.7 million, and an increase in prepaid expenses and other assets of $9.6 million due to prepaid taxes of $6.7 million and Ally costs of $3.2 million, and an increase in other assets of $10.6 million due to the $15.0 million payment to Ally in May 2010. Net cash provided by operating activities of $45.5 million for the year ended December 31, 2009 was primarily attributable to net loss of $4.3 million, which includes depreciation and amortization of $35.1 million, stock-based compensation expense of $17.0 million, a provision for doubtful accounts and sales credits of $7.7 million, an increase in accounts payable and accrued expenses of $3.0 million, a decrease in prepaid expenses and other current assets of $3.7 million, partially offset by a deferred tax benefit of $7.3 million, an increase in accounts receivable of $6.3 million due to an increase in subscription revenues and the acquisition of AAX , a stock-based compensation windfall tax benefit of $0.7 million, a gain of $1.4 million realized on the sale or conversion of securities, a decrease in other long-term liabilities of $0.6 million, and a $0.6 million reversal of a pre-acquisition sales tax liability contingency resolved subsequent to the close of the purchase accounting allocation period. Net cash provided by operating activities of $61.5 million for the year ended December 31, 2008 was primarily attributable to net income of $1.7 million, which includes depreciation and amortization of $40.1 million, stock-based compensation expense of $14.0 million, a provision for doubtful accounts and sales credits of $9.6 million, an impairment recognized on auction rate securities of $6.0 million, an increase to deferred revenue and other current liabilities of $1.7 million, and an increase in other long-term liabilities of $1.5 million, partially offset by decreases in accounts payable and accrued expenses of $6.7 million, a deferred tax benefit of $2.1 million, a stock-based compensation windfall tax benefit of $0.4 million, an increase in prepaid expenses and other current assets of $2.9 million, and an increase in accounts receivable of $1.6 million.
 
 Investing Activities
 
     Net cash used in investing activities of $28.2 million for the year ended December 31, 2010 was primarily attributable to the payment for the acquisition of intangible assets of $3.0 million, capital expenditures of $10.8 million and capitalized software and website development costs of $16.9 million, partially offset by the net sale of short-term investments of $2.5 million. Net cash used in investing activities of $8.3 million for the year ended December 31, 2009 was primarily attributable to the sale of short-term investments of $44.6 million offset by the payment for the acquisition of AAX business and intangible assets of $30.9 million, the payment of the Curomax additional purchase consideration of $1.8 million, the payment of ALG additional purchase consideration of $1.9 million, capital expenditures of $5.4 million, capitalized software and website development costs of $13.0 million. Net cash provided by investing activities of $94.9 million for the year ended December 31, 2008 was primarily attributable to the net sale of investments of $115.8 million offset by capital expenditures of $6.5 million, capitalized software and website development costs of $8.6 million, and the payment for net assets acquired of $6.0 million.
 
Financing Activities
 
     Net cash provided by financing activities of $3.5 million for the year ended December 31, 2010 was primarily attributable to net proceeds received from the exercise of employee stock options of $2.3 million, employee stock purchases under our employee stock purchase plan of $0.7 million and a stock-based compensation windfall tax benefit of $1.7 million, partially offset by payment for shares surrendered for taxes of $0.6 million related to restricted common stock and restricted stock units vesting, and principal payments on capital lease obligations of $0.5 million. Net cash provided by financing activities of $2.1 million for the year ended December 31, 2009 was primarily attributable to net proceeds received from the exercise of employee stock options of $2.2 million, employee stock purchases under our employee stock purchase plan of $0.9 million, and a stock-based compensation windfall tax benefit of $0.7 million, partially offset by payment for shares surrendered for taxes of $0.4 million related to restricted stock vesting, principal payments on notes payable of $0.8 million, and principal payments on capital lease obligations of $0.4 million. Net cash used in financing activities of $47.8 million for the year ended December 31, 2008 was primarily attributable to the repurchase of 3.0 million shares of common stock for an aggregate price of approximately $49.8 million, offset by net proceeds received from employee stock purchases under our employee stock purchase plan of $1.7 million and the exercise of employee stock options of $1.0 million.
 
Contractual Obligations
 
     The following table summarizes our contractual obligations as of December 31, 2010 (in thousands):

         
Less Than
               
After
 
   
Total
   
1 Year
   
1-3 Years
   
4-5 Years
   
5 Years
 
                               
Operating lease obligations
  $ 29,620     $ 5,245     $ 9,310     $ 7,262     $ 7,803  
Capital lease obligations
    507       339       150       18        
Purchase commitment 
   
2,655
     
2,655
                         
                                         
Total contractual cash obligation
  $
32,782
    $
8,239
    $ 9,460     $ 7,280     $ 7,803  
 
     Pursuant to employment or severance agreements with certain employees, we had a commitment to pay severance of approximately $4.6 million as of December 31, 2010, in the event of termination without cause, as defined in the agreements, as well as certain potential gross-up payments to the extent any such severance payment would constitute an excess parachute payment under the Internal Revenue Code. Additionally, if there is a change in control, we will also have a commitment to pay additional severance of $1.9 million as of December 31, 2010.
 
The total liability for the uncertain tax positions recorded in our consolidated balance sheet in accrued other liabilities as of December 31, 2010 and December 31, 2009, was $1.0 million and 0.8 million, respectively. Interest and penalties, if any, related to tax positions taken in our tax returns are recorded in interest expense and general and administrative expenses, respectively, in our consolidated statement of operations. As of December 31, 2010 and December 31, 2009, we have accrued interest and penalties related to tax positions taken on our tax returns of approximately $0.1 million and $47,000, respectively. 

 
45

 
 
Please refer to the Liquidity and Capital Resources section for contractual obligations related to AutoStyleMart, Inc.
 
Off-Balance Sheet Arrangements
 
     We do not have any off-balance sheet arrangements or relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities, which are typically established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes.
 
Effects of Inflation
 
     Our monetary assets, consisting primarily of cash and cash equivalents, receivables and long-term investments, and our non-monetary assets, consisting primarily of intangible assets and goodwill, are not affected significantly by inflation. We believe that replacement costs of equipment, furniture and leasehold improvements will not materially affect our operations. However, the rate of inflation affects our expenses, which may not be readily recoverable in the prices of products and services we offer.
 
Recent Accounting Pronouncements
 
In January 2010, the Financial Accounting Standards Board (“FASB”) issued guidance to amend the disclosure requirements related to recurring and nonrecurring fair value measurements. The guidance requires new disclosures for significant transfers in and out of Level 1 and Level 2 fair value measurements and to provide a gross presentation of the activities, including purchases, sales, issuances, and settlements, within the Level 3 rollforward. The guidance also clarifies existing fair value disclosures about the level of disaggregation and about inputs and valuation techniques used to measure fair value. The new disclosure requirements are effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about the Level 3 rollforward, which are effective for fiscal years beginning after December 15, 2010. The adoption of the new disclosure requirements applicable for our first quarter of 2010 did not have a material impact on our consolidated financial statements. We do not expect the full adoption of the guidance to have a material impact on our fair value measurement disclosures.
 
In December 2010, the FASB issued guidance to amend the disclosure requirements of supplementary pro forma information for business combinations. The guidance addresses the diversity in practice about the interpretation of the pro forma revenue and earnings disclosure requirements for business combinations. The amendments specify that if a public entity presents comparative financial statements, the entity should disclose revenue and earnings of the combined entity as though the business combination(s) that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. The amendments also expand the supplemental pro forma disclosures to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination included in the reported pro forma revenue and earnings. The amendments are effective prospectively for business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2010. We are currently evaluating the impact of this guidance on our consolidated financial statements.
 
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
 
Foreign Currency Exposure
 
     We only have operations located in, and provide services to, customers in the United States and Canada. Our earnings are affected by fluctuations in the value of the U.S. dollar as compared with the Canadian dollar. Our exposure is mitigated, in part, by the fact that we incur certain operating costs in the same foreign currency in which revenue is denominated. The foreign currency exposure that does exist is limited by the fact that the majority of transactions are paid according to our standard payment terms, which are generally short-term in nature.
 
Interest Rate Exposure
 
     As of December 31, 2010, we had cash, cash equivalents, short-term and long-term investments of $195.3 million invested in money market instruments, tax-exempt state government obligations and tax advantaged preferred securities. Such investments are subject to interest rate and credit risk. Our general policy of investing in securities with original maturities of three months or less minimizes our interest and credit risk. On January 31, 2011, we acquired triVIN for approximately $131.0 million in cash, net of acquired cash and a working capital adjustment, which will significantly reduce our future interest income.
 
Reductions in interest rates and changes in investments could materially impact our interest income and may impact future reported operating results.  An interest rate fluctuation of 1% would have an effect of approximately $1.0 million, or $0.2 per share, on future reported operating results.

 
46

 
 
Item 8. Financial Statements and Supplementary Data
 
INDEX TO FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE
     
   
Page
DEALERTRACK HOLDINGS, INC.:
 
 
Report of Independent Registered Public Accounting Firm
 
48
Consolidated Balance Sheets
 
49
Consolidated Statements of Operations
 
50
Consolidated Statements of Cash Flows
 
51
Consolidated Statements of Stockholders’ Equity and Comprehensive Income (Loss)
 
52
Notes to Consolidated Financial Statements
 
55
Schedule II — Valuation and Qualifying Accounts
 
79

 
47

 
 
Report of Independent Registered Public Accounting Firm
 
To the Board of Directors and Stockholders of DealerTrack Holdings, Inc.:
 
In our opinion, the consolidated financial statements listed in the accompanying index present fairly, in all material respects, the financial position of DealerTrack Holdings, Inc. and its subsidiaries at December 31, 2010 and 2009, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 2010 in conformity with accounting principles generally accepted in the United States of America. In addition, in our opinion, the financial statement schedule listed in the accompanying index presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2010, based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s management is responsible for these financial statements and the financial statement schedule, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in Management’s Report on Internal Control Over Financial Reporting appearing under Part II, Item 9A in this Annual Report on Form 10-K. Our responsibility is to express opinions on these financial statements, on the financial statement schedule, and on the Company’s internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
 
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
     
 
/s/ PricewaterhouseCoopers LLP  
 
 
New York, New York
 
February 17, 2011

 
48

 
 
DEALERTRACK HOLDINGS, INC.
 
CONSOLIDATED BALANCE SHEETS

   
December 31,
 
   
2010
   
2009
 
   
(in thousands,
 
   
except share and per share
 
   
amounts)
 
ASSETS
           
Current assets
           
Cash and cash equivalents
  $ 192,563     $ 197,509  
Investments
    490       1,484  
Accounts receivable, net of allowances of $3,258 and $2,677 as of December 31, 2010 and 2009, respectively
    24,273       17,478  
Prepaid expenses and other current assets
    17,929       9,620  
                 
Total current assets
    235,255       226,091  
Investments — long-term
    2,254       3,971  
Property and equipment, net
    18,875       13,514  
Software and website developments costs, net
    29,875       21,158  
Intangible assets, net
    23,163       41,604  
Goodwill
    136,408       134,747  
Deferred tax assets – long-term
    1,015       29,699  
Other assets — long-term
    12,118       1,543  
                 
Total assets
  $ 458,963     $ 472,327  
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current liabilities
               
Accounts payable
  $ 5,241     $ 3,919  
Accrued compensation and benefits
    10,823       11,717  
Accrued liabilities — other
    12,511       11,324  
Deferred revenues
    5,010       4,992  
Deferred tax liability
    411        
Due to acquirees
          1,820  
Capital leases payable
    317       425  
                 
Total current liabilities
    34,313       34,197  
                 
Capital leases payable — long-term
    165       281  
Deferred tax liabilities — long-term
    9,488       11,083  
Deferred revenues — long-term
    3,254       3,299  
Other liabilities — long-term
    2,826       2,581  
                 
Total liabilities
    50,046       51,441  
                 
Commitments and contingencies (Note 13)
               
Stockholders’ equity
               
Preferred stock, $0.01 par value; 10,000,000 shares authorized and no shares issued and outstanding as of December 31, 2010 and 2009, respectively
           
Common stock, $0.01 par value; 175,000,000 shares authorized; 43,748,237 shares issued and 40,673,042 shares outstanding as of December 31, 2010; and 43,469,945 shares issued and 40,430,330 shares outstanding as of December 31, 2009
    437       435  
Treasury stock, at cost, 3,075,195 and 3,039,615 shares as of December 31, 2010 and 2009, respectively
    (51,083 )     (50,440 )
Additional paid-in capital
    463,614       448,816  
Accumulated other comprehensive income
    7,858       6,151  
(Accumulated deficit) retained earnings
    (11,909 )     15,924  
                 
Total stockholders’ equity
    408,917       420,886  
                 
Total liabilities and stockholders’ equity
  $ 458,963     $ 472,327  
 
The accompanying notes are an integral part of these financial statements.

 
49

 
 
DEALERTRACK HOLDINGS, INC.
 
CONSOLIDATED STATEMENTS OF OPERATIONS

   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
   
(in thousands, except per share and share amounts)
 
Revenue
                 
Net revenue
  $ 243,826     $ 225,626     $ 242,706  
                         
Operating expenses :
                       
Cost of revenue (1)
    124,070       113,875       113,731  
Product development (1)
    13,386       13,994       11,658  
Selling, general and administrative (1)
    105,715       108,707       110,265  
                         
Total operating expenses
    243,171       236,576       235,654  
                         
Income (loss) from operations
    655       (10,950 )     7,052  
Interest income
    525       1,081       4,720  
Interest expense
    (175 )     (221 )     (324 )
Other income
    1,177       844       205  
 Realized gain (loss) on securities (Note 3)
    582       1,393       (5,956 )
                         
Income (loss) before (provision for) benefit from income taxes
    2,764       (7,853 )     5,697  
(Provision for) benefit from income taxes, net
    (30,597 )     3,519       (3,961 )
                         
Net (loss) income
  $ (27,833 )   $ (4,334 )   $ 1,736  
                         
Basic net (loss) income per share applicable to common stockholders (2)
  $ (0.69 )   $ (0.11 )   $ 0.04  
Diluted net (loss) income per share applicable to common stockholders (2)
  $ (0.69 )   $ (0.11 )   $ 0.04  
Weighted average common stock outstanding (basic)
    40,322,939       39,524,544       40,461,896  
Weighted average common stock outstanding (diluted)
    40,322,939       39,524,544       41,538,379  

(1)
Stock-based compensation expense recorded for the years ended December 31, 2010, 2009 and 2008 was classified as follows:

   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
   
(in thousands)
 
Cost of revenue
  $ 1,640     $ 2,354     $ 2,497  
Product development
    614       755       712  
Selling, general and administrative
    8,979       13,880       10,782  

Included in stock-based compensation expense for the year ended December 31, 2009 was $3.9 million of stock-based compensation expense related to the realignment of our workforce and business on January 5, 2009, which was primarily allocated to selling, general. and administrative expenses. For further information, please refer to Note 15.

(2)
Earnings per share data presented for the year ended December 31, 2008 had been retroactively adjusted to conform to the provisions of ASC Topic 260, Earnings Per Share, which did not have a significant impact on our historical earnings per share calculation. For further information, please refer to Note 2.
 
The accompanying notes are an integral part of these financial statements

 
50

 
 
DEALERTRACK HOLDINGS, INC.
 
CONSOLIDATED STATEMENTS OF CASH FLOWS

   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
   
(in thousands)
 
Operating activities:
                 
Net (loss) income
  $ (27,833 )   $ (4,334 )   $ 1,736  
Adjustments to reconcile net (loss) income to net cash provided by operating activities:
                       
Depreciation and amortization
    36,753      
35,060
      40,076  
Deferred tax provision (benefit) 
    29,174       (7,262 )     (2,051 )
Stock-based compensation expense
    11,233       16,989       13,991  
Provision for doubtful accounts and sales credits
    5,488       7,698       9,639  
Loss (gain) on sale of property and equipment
    23       (184 )      
Reversal of pre-acquisition accrued contingency
          (609 )      
Amortization of bond premium
         
55
      132  
Amortization of deferred interest
    68       152       178  
Deferred compensation
          300       264  
Amortization of bank financing costs
                30  
Stock-based compensation windfall tax benefit
    (1,714 )     (673 )     (418 )
Realized (gain) loss on securities
    (582 )     (1,393 )     5,956  
Changes in operating assets and liabilities, net of effects of acquisitions:
                       
Accounts receivable
    (12,059 )     (6,342 )     (1,634 )
Prepaid expenses and other current assets
    (9,627 )     3,725       (2,928 )
Accounts payable and accrued expenses
    (1,403 )     3,025       (6,678 )
Deferred revenue
    7       14       1,650  
Other liabilities — long-term
    (1 )     (642 )     1,501  
Deferred rent
    195       145       473  
Other assets — long-term
    (10,574 )     (257 )     (423 )
                         
Net cash provided by operating activities
    19,148       45,467       61,494  
                         
Investing activities:
                       
Capital expenditures
    (10,801 )     (5,360 )     (6,502 )
Restricted cash
          142       149  
Purchase of investments
                (549,159 )
Sale of investments
    2,519       44,569       664,932  
Capitalized software and website development costs
    (16,899 )     (13,021 )     (8,560 )
Proceeds from sale of property and equipment
    1       109       3  
Payment for acquisition of business and intangible assets, net of acquired cash
    (3,028 )     (34,722 )     (5,989 )
                         
Net cash (used in) provided by investing activities
    (28,208 )     (8,283 )     94,874  
                         
Financing activities:
                       
Principal payments on capital lease obligations
    (513 )     (414 )     (742 )
Proceeds from the exercise of employee stock options
    2,270       2,202       951  
Proceeds from employee stock purchase plan
    697       875       1,691  
Purchase of treasury stock
    (643 )     (379 )     (49,922 )
Principal payments on notes payable
          (848 )     (212 )
Stock-based compensation windfall tax benefit
    1,714       673       418  
                         
Net cash provided by (used in) financing activities
    3,525       2,109       (47,816 )
                         
Net (decrease) increase in cash and cash equivalents
    (5,535 )     39,293       108,552  
Effect of exchange rate changes on cash and cash equivalents
    589       2,760       (3,660 )
Cash and cash equivalents, beginning of year
    197,509       155,456       50,564  
                         
Cash and cash equivalents, end of year
  $ 192,563     $ 197,509     $ 155,456  

   
Year Ended December 31,
 
   
2010
   
2009
   
2008
 
 
 
(in thousands)
 
Supplemental disclosure:
                 
Cash paid for:
                 
Income taxes
  $ 6,776     $ 4,961     $ 6,995  
Interest
    57       60       128  
Non-cash investing and financing activities:
                       
Accrued capitalized hardware, software and fixed assets
    2,872       2,515       795  
Assets acquired under capital leases
    289       307        
Capitalized stock-based compensation
    77       133       59  
Asset sale through note receivable
          500        
Deferred compensation reversal to equity
          300       264  
Acquisition of capitalized software through note payable
                867  
Payable for acquired intangible assets
                500  
 
The accompanying notes are an integral part of these financial statements.

 
51

 
 
DEALERTRACK HOLDINGS, INC.
 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY AND
COMPREHENSIVE INCOME (LOSS)

                                                   
Accumulated
                   
                           
Common Stock,
   
Additional
   
Deferred
   
Other
         
Total
       
   
Preferred Stock
   
Common Stock
   
In Treasury
   
Paid-In
   
Stock-Based
   
Comprehensive
   
Retained
   
Stockholders’
   
Comprehensive
 
   
Shares
   
Amount
   
Shares
   
Amount
   
Shares
   
Amount
   
Capital
   
Compensation
   
(Loss)
   
Earnings
   
Equity
   
Income
 
   
(in thousands, except share amounts)
 
Balance as of January 1, 2008
        $       42,556,925     $ 426       4,202     $ (139 )   $ 413,428     $ (2,056 )   $ 8,181     $ 18,522     $ 438,362     $  
Exercise of stock options
                102,182       1                   950                         951          
Directors deferred compensation stock units
                17,638                         264                         264          
Issuances of common stock under employee stock purchase plan
                123,587       1                   1,690                         1,691          
Compensation expense related to employee stock purchase plan
                                        299                         299          
Tax benefit from the exercise of stock options and restricted common stock
                                        (1 )                       (1 )        
Foreign currency translation adjustment
                                                    (10,926 )           (10,926 )     (10,926 )
Treasury stock
                            3,003,919       (49,922 )                               (49,922 )        
Unrealized gain on available for sale securities
                                                    15             15       15  
Issuance of restricted common stock grants
                49,357                                                          
Stock-based compensation expense (APB 25)
                                              1,196                   1,196          
Stock-based compensation expense (FAS 123(R))
                                        7,191                         7,191          
Restricted common stock-based compensation expense (APB 25)
                                              342                   342          
Restricted common stock-based compensation expense (FAS 123(R))
                                        5,022                         5,022          
Options and restricted common stock cancellations
                (7,952 )                       (72 )     72                            
Net income
                                                          1,736       1,736       1,736  
                                                                                                 
Comprehensive income
                                                                                          $ 18,721  
                                                                                                 
Balance as of December 31, 2008
        $       42,841,737     $ 428       3,008,121     $ (50,061 )   $ 428,771     $ (446 )   $ (2,730 )   $ 20,258     $ 396,220          
 
 
52

 
 
DEALERTRACK HOLDINGS, INC.
 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY AND
COMPREHENSIVE INCOME (LOSS)

                                             
Accumulated
                   
                           
Common Stock,
   
Additional
   
Deferred
   
Other
         
Total
       
   
Preferred Stock
   
Common Stock
   
In Treasury
   
Paid-In
   
Stock-Based
   
Comprehensive
   
Retained
   
Stockholders’
   
Comprehensive
 
   
Shares
   
Amount
   
Shares
   
Amount
   
Shares
   
Amount
   
Capital
   
Compensation
   
Income
   
Earnings
   
Equity
   
Income
 
   
(in thousands, except share amounts)
 
Exercise of stock options
        $       592,964     $ 6           $     $ 2,196     $     $     $     $ 2,202     $    
Directors deferred compensation stock units
                18,097                         300                         300          
Issuances of common stock under employee stock purchase plan
                61,595       1                   874                         875          
Compensation expense related to employee stock purchase plan
                                        60                         60          
Foreign currency translation adjustment
                                                    7,928             7,928       7,928  
Treasury stock
                            31,494       (379 )                               (379 )        
Unrealized gain on auction rate securities
                                                    968             968       968  
Reversal of unrealized gain on available for sale securities
                                                    (15 )           (15 )     (15 )
Issuance of restricted common stock grants
                61,243       1                   (1 )                                
Stock-based compensation expense (APB 25)
                                              280                   280          
Stock-based compensation expense (FAS 123(R))
                                        10,314                         10,314          
Restricted common stock-based compensation expense (APB 25)
                                              118                   118          
Restricted common stock-based compensation expense (FAS 123(R))
                                        6,350                         6,350          
Options and restricted common stock cancellations
                (105,691 )     (1 )                 (48 )     48                   (1 )        
Net loss
                                                          (4,334 )     (4,334 )     (4,334 )
                                                                                                 
Comprehensive income
                                                                                          $ 23,268  
                                                                                                 
Balance as of December 31, 2009
        $       43,469,945     $ 435       3,039,615     $ (50,440 )   $ 448,816     $     $ 6,151     $ 15,924     $ 420,886          
 
 
53

 
 
DEALERTRACK HOLDINGS, INC.
 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY AND
COMPREHENSIVE INCOME (LOSS)

                                             
 
   
Accumulated
                   
                           
Common Stock,
   
Additional
   
Deferred
   
Other
         
Total
       
   
Preferred Stock
   
Common Stock
   
In Treasury
   
Paid-In
   
Stock-Based
   
Comprehensive
   
Accumulated
   
Stockholders’
   
Comprehensive
 
   
Shares
   
Amount
   
Shares
   
Amount
   
Shares
   
Amount
   
Capital
   
Compensation
   
Income
   
Deficit
   
Equity
   
Loss
 
   
(in thousands, except share amounts)
 
Exercise of stock options
        $       372,269     $ 3           $     $ 2,267     $     $     $     $ 2,270     $    
Expired stock options
                                                    (841 )                             (841 )        
Issuances of common stock under employee stock purchase plan
                42,098                         697                         697          
Tax benefit from the exercise of stock options and restricted common stock
                                        1,364                         1,364          
Foreign currency translation adjustment
                                                    2,481             2,481       2,481  
Treasury stock
                            35,580       (643 )                               (643 )        
Unrealized loss on available for sale securities
                                                    (185 )           (185 )     (185 )
Reversal of unrealized gain on available for sale securities
                                                    (589 )           (589 )     (589 )
Issuance of restricted common stock grants
                169,728       2                   (2 )                                
Stock-based compensation expense
                                        5,809                         5,809          
Restricted common stock-based compensation expense
                                        5,501                         5,501          
Restricted common stock cancellations
                (305,803 )     (3 )                 3                                  
Net loss
                                                          (27,833 )     (27,833 )     (27,833 )
                                                                                                 
Comprehensive loss
                                                                                          $
(2,858
)
                                                                                                 
Balance as of December 31, 2010
        $       43,748,237     $ 437       3,075,195     $ (51,083 )   $ 463,614     $     $ 7,858     $ (11,909 )   $ 408,917          
 
The accompanying notes are an integral part of these financial statements.

 
54

 
 
DEALERTRACK HOLDINGS, INC.
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1. Business Description and Basis of Presentation
 
    Business Description
 
     DealerTrack’s intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. We believe our solution set for dealers is the industry’s most comprehensive. DealerTrack operates the industry’s largest online credit application network in the United States, connecting approximately 17,000 dealers with over 950 lenders. Our dealer management system (“DMS”) provides dealers with easy-to-use tools with real-time data access that will streamline any automotive business. Dealers using DealerTrack AAX get the inventory management tools and services needed to accelerate turns and increase profits. Our sales and finance & insurance (“F&I”) solution enables dealers to streamline the entire sales process while structuring all types of deals from a single integrated platform. DealerTrack’s compliance solution helps dealers meet legal and regulatory requirements and protect their assets. DealerTrack’s family of companies also includes data and consulting services providers ALG and Chrome Systems.
 
    Basis of Presentation
 
     The consolidated financial statements of DealerTrack Holdings, Inc. have been prepared in accordance with accounting principles generally accepted in the United States of America.
 
     The accompanying consolidated financial statements include the accounts of DealerTrack Holdings, Inc. and its wholly-owned subsidiaries. All intercompany transactions and balances have been eliminated.
 
2. Summary of Significant Accounting Policies
 
      Use of Estimates
 
The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts and the disclosure of contingent amounts in our consolidated financial statements and the accompanying notes. Actual results could differ from those estimates.
 
     On an on-going basis, we evaluate our estimates, including those related to the accounts receivable allowance, the fair value of financial assets, acquired intangible assets, goodwill, and other assets and liabilities; the useful lives of intangible assets, property and equipment, capitalized software and website development costs; assumptions used to calculate stock-based compensation including volatility, expected life and forfeiture rate; and income taxes (including recoverability of deferred taxes), among others. We base our estimates on historical experience and on other various assumptions that are believed to be reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities.
 
    Revenue Recognition
 
      Transaction Services Revenue. Transaction services revenue consists of revenue earned from our lender customers for each credit application or contract that dealers submit to them. We also earn transaction services revenue from lender customers for each financing contract executed via our electronic contracting and digital contract processing solutions, as well as for any portfolio residual value analyses we perform for them. We also earn transaction services revenue from dealers or other service and information providers, such as aftermarket, accessory and credit report providers, for each fee-bearing product accessed by dealers.
 
     We offer web-based service to lenders for the electronic receipt of credit application data and contract data for automotive financing transactions in consideration for a transaction fee. This service is sold based upon contracts that include fixed or determinable prices and that do not include the right of return or other similar provisions or significant post service obligations. Credit application and digital and electronic contracting processing revenue is recognized on a per transaction basis, after customer receipt and when collectability is reasonably assured. Set-up fees charged to the lenders for establishing connections, if any, are recognized ratably over the expected customer relationship period of four years.
 
     Our credit report service provides our dealer customers the ability to access credit reports from several major credit reporting agencies or resellers online. We sell this service based upon contracts with the customer or report provider, as applicable, that include fixed or determinable prices and that does not include the right of return or other similar provisions or other significant post service obligations. We recognize credit report revenue on a per transaction basis, when services are rendered and when collectability is reasonably assured. We offer these credit reports on both a reseller and an agency basis. We recognize revenue from all but one provider of credit reports on a net basis due to the fact that we are not considered the primary obligor, and recognize revenue on a gross basis with respect to one of the providers as we have the risk of loss and are considered the primary obligor in the transaction.
 
      Subscription Services Revenue. Subscription services revenue consists of revenue earned from our customers (typically on a monthly basis) for use of our subscription or license-based products and services. Our subscription services enable dealer customers to manage their dealership data and operations, compare various financing and leasing options and programs, sell insurance and other aftermarket products, analyze inventory and execute financing contracts electronically. These subscription services are typically sold based upon contracts that include fixed or determinable prices and that do not include the right of return or other similar provisions or significant post service obligations. We recognize revenue from such contracts ratably over the contract period. We recognize set-up fees, if any, ratably over the expected customer relationship of three years. For contracts that contain two or more products or services, we recognize revenue in accordance with the above policy using relative fair value when the delivered product has stand alone value.

 
55

 
 
Other Revenue.  Other revenue consists of revenue primarily earned through forms programming, data conversion, training and hardware and equipment sales from our DMS solution, shipping commissions earned from our digital contract business, consulting and analytical revenue earned from ALG, and training fees earned from our inventory management solution. Other revenue is recognized upon performance.
 
     Our revenue is presented net of a provision for sales credits, which is estimated based on historical results, and established in the period in which services are provided.
 
    Shipping Costs
 
     Shipping charges billed to customers are included in net revenue and the related shipping costs are included in cost of revenue.
 
    Cash and Cash Equivalents
 
     Cash and cash equivalents consist of cash and highly liquid investments purchased with original maturity of three months or less.
 
    Short-term and long-term Investments
 
     Short-term and long-term investments as of December 31, 2010 and 2009 consist of auction rate securities that are invested in tax-exempt state government obligations and tax-advantaged preferred securities. We classify investment securities as available for sale and report them at fair value. For the year ended December 31, 2010, there were unrealized losses of $0.2 million, and for the years ended December 31, 2009 and 2008, there were unrealized gains of $1.0 million, and $15,000, respectively, which is included in accumulated other comprehensive income. For further information regarding the fair value measurements of our investments, please refer to Note 3.
 
    Translation of Non-U.S. Currencies
 
     We have maintained business operations in Canada since January 1, 2004. The translation of assets and liabilities denominated in foreign currency into U.S. dollars is made at the prevailing rate of exchange at the balance sheet date. Revenue, costs and expenses are translated at the average exchange rates during the period. Translation adjustments are reflected in accumulated other comprehensive income on our consolidated balance sheets, while gains and losses resulting from foreign currency transactions are included in our consolidated statements of operations. Amounts resulting from foreign currency transactions included in our statement of operations were not material for the years ended December 31, 2010, 2009 and 2008.
 
    Allowance for Doubtful Accounts
 
     We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. The amount of the allowance account is based on historical experience and our analysis of the accounts receivable balance outstanding. While credit losses have historically been within our expectations and the provisions established, we cannot guarantee that we will continue to experience the same credit loss rates that we have in the past. If the financial condition of our customers were to deteriorate, resulting in their inability to make payments, additional allowances may be required which would result in an additional expense in the period that this determination was made.
 
    Property, Equipment and Depreciation
 
     Property and equipment are stated at cost less accumulated depreciation, which is provided for by charges to income over the estimated useful lives of the assets using the straight-line method. Maintenance and repairs are charged to operating expenses as incurred. Upon sale or other disposition, the applicable amounts of asset cost and accumulated depreciation are removed from the accounts and the net amount, less proceeds from disposal, is charged or credited to income.
 
Software and Website Development Costs and Amortization
 
     We capitalize costs of materials, consultants and payroll and payroll-related costs incurred by employees involved in developing internal use computer software. Costs incurred during the preliminary project and post-implementation stages are charged to expense. Software and website development costs are amortized on a straight-line basis over estimated useful lives ranging from two to five years. We perform periodic reviews to ensure that unamortized software and website costs remain recoverable from future revenue. Capitalized software and website development costs, net, were $29.9 million and $21.2 million as of December 31, 2010 and 2009, respectively. Amortization expense totaled $9.7 million, $7.6 million and $7.4 million for the years ended December 31, 2010, 2009 and 2008, respectively.
 
    Goodwill, Intangibles and Long-lived Assets
 
     We record as goodwill the excess of purchase price over the fair value of the tangible and identifiable intangible assets acquired. Goodwill is tested annually for impairment as well as whenever events or circumstances change that would make it more likely than not that an impairment may have occurred. Goodwill is tested for impairment using a two-step approach. The first step tests for potential goodwill impairment by comparing the fair value of our one reporting unit to its carrying value. If the fair value of the reporting unit is less than its carrying value the second step is to record an impairment loss to the extent that the implied fair value of the goodwill of the reporting unit is less than its carrying value.

 
56

 
 
Goodwill is required to be assessed at the operating segment or lower level. We determined that the components of our one operating segment have similar economic characteristics, nature of products, distribution, shared resources and type of customer such that the components should be aggregated into a single reporting unit for purposes of performing the impairment test for goodwill. We perform our annual impairment analysis as of the first day of the fourth quarter. The evaluation of impairment involves comparing the current estimated fair value of our reporting unit to the carrying value, including goodwill. We estimate the fair value of our reporting unit by primarily using a market capitalization approach, and also looking at the outlook for the business. The results of our most recent annual assessments performed on October 1, 2010 and 2009 did not indicate any impairment of our goodwill. As of October 1, 2010, our market capitalization was approximately $689 million compared to our book value, including goodwill, of approximately $430 million. As of October 1, 2009, our market capitalization was approximately $750 million compared to our book value, including goodwill, of approximately $418 million.
 
     We evaluate our long-lived assets, including property and equipment and finite-lived intangible assets for potential impairment on an individual asset basis or at the lowest level asset grouping for which cash flows can be separately identified. Intangible asset impairments are assessed whenever changes in circumstances could indicate that the carrying amounts of those productive assets exceed their projected undiscounted cash flows. When it is determined that impairment exists, the related asset group is written down to its estimated fair market value. The determination of future cash flows and the estimated fair value of long-lived assets, involve significant estimates on the part of management. In order to estimate the fair value of a long-lived asset, we may engage a third party to assist with the valuation.

     Our process for assessing potential triggering events may include, but is not limited to, analysis of the following:

 
§
any sustained decline in the company's stock price below book value;
 
§
results of our goodwill impairment test;
 
§
sales and operating trends affecting products and groupings;
 
§
the impact on current and future operating results related to industry statistics including fluctuation of lending relationships between financing sources and automobile dealers, actual and projected annual vehicle sales, and the number of dealers within our network;
 
§
any losses of key acquired customer relationships; and
 
§
changes to or obsolescence of acquired technology, data, and trademarks.

We also evaluate the remaining useful life of our long-lived assets on a periodic basis to determine whether events or circumstances warrant a revision to the remaining estimated amortization period.
 
As discussed in Note 6 of our consolidated financial statements, during the fourth quarter of 2008, as a result of a specific event, we recorded and impairment of an intangible asset of approximately $1.9 million to cost of revenue.
 
Income Taxes
 
We account for income taxes in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes, which requires deferred tax assets and liabilities to be recognized for the future tax consequences attributable to differences between the consolidated financial statement carrying amounts of assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be reversed. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Due to cumulative U.S. book losses in current and recent years and uncertainty as to the extent and timing of profitability in future years management has recorded a full valuation allowance as of December 31, 2010 on our U.S. net deferred tax assets excluding deferred tax liabilities related to indefinite-lived assets. For further information please refer to Note 10 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.
 
The total liability for the uncertain tax positions recorded in our consolidated balance sheet in accrued other liabilities as of December 31, 2010 and December 31, 2009, was $1.0 million and $0.8 million, respectively.
 
Interest and penalties, if any, related to tax positions taken in our tax returns are recorded in interest expense and general and administrative expenses, respectively, in our consolidated statement of operations. As of December 31, 2010 and December 31, 2009, we have accrued interest and penalties related to tax positions taken on our tax returns of approximately $0.1 million and $47,000, respectively.   
 
Advertising Expenses
 
We expense the cost of advertising and promoting our services as incurred. Such costs are included in selling, general and administrative expenses in the consolidated statements of operations and totaled $1.0 million, $1.3 million and $1.4 million for the years ended December 31, 2010, 2009 and 2008, respectively.   
 
57

 
Concentration of Credit Risk
 
     Our assets that are exposed to concentrations of credit risk consist primarily of cash, cash equivalents, short-term and long-term investments and receivables from clients. We place our cash, cash equivalents, short-term and long-term investments with financial institutions. We regularly evaluate the creditworthiness of the issuers in which we invest. Our trade receivables are spread over many customers. We maintain an allowance for uncollectible accounts receivable based on expected collectability and perform ongoing credit evaluations of customers’ financial condition. As of December 31, 2010 and 2009, no customer accounted for more than 10% of our accounts receivable. For the three years ended December 31, 2010, no customer accounted for more than 10% of our revenue.
 
     Our revenue is generated from customers associated with the automotive industry.
 
    Net (Loss) Income per Share
 
     We compute net (loss) income per share in accordance with FASB ASC Topic 260, Earnings Per Share, (“ASC Topic 260”). Under ASC Topic 260, stock-based payment awards that contain rights to receive non-forfeitable dividends (whether paid or unpaid) are participating securities, and should be included in the two-class method of computing earnings per share. Our nonvested restricted common stock, which includes our long-term incentive equity awards, are considered participating securities since the stock-based awards contain a non-forfeitable right to dividends irrespective of whether the awards ultimately vest and, therefore, have been included in the denominator of both the basic and diluted earnings per share calculations.
 
Basic earnings per share is calculated by dividing net (loss) income, adjusted for amounts allocated to participating securities under two-class method, if applicable, by the weighted average number of common shares outstanding during the period. Diluted earnings per share is calculated by dividing net income by the weighted average number of common shares outstanding, assuming dilution, during the period. Diluted earnings per share is calculated by dividing net (loss) income, adjusted for amounts allocated to participating securities under two-class method, if applicable, by the weighted average number of common shares outstanding, assuming dilution, during the period. The diluted earnings per share calculation assumes (i) all stock options which are in the money are exercised at the beginning of the period and (ii) if applicable, unvested awards that are considered to be contingently issuable shares because they contain either a performance or market condition will be included in diluted earnings per share if dilutive and if their conditions have (a) been satisfied at the reporting date or (b) would have been satisfied if the reporting date was the end of the contingency period.
 
     The following table sets forth the computation of basic and diluted net (loss) income per share for the years ended December 31, 2010, 2009, and 2008, (in thousands, except share and per share amounts):
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Numerator:
                       
Net (loss) income
 
$
(27,833
)
 
$
(4,334
 
$
1,736
 
Net income allocated to participating securities under two-class method (2)
   
     
     
(36
)
Net (loss) income applicable to common stockholders
 
$
(27,833
)
 
$
(4,334
 
$
1,700
 
   
Denominator:
                       
Weighted average common stock outstanding (basic)
   
40,322,939
     
39,524,544
     
40,461,896
 
Common equivalent shares from options to purchase common stock and restricted common stock units (1)
   
     
     
1,076,483
 
                         
Weighted average common stock outstanding (diluted)
   
40,322,939
     
39,524,544
     
41,538,379
 
                   
Basic net (loss) income per share applicable to common stockholders (2)
 
$
(0.69
)
 
$
(0.11
 
$
0.04
 
                         
Diluted net (loss) income per share applicable to common stockholders (2)
 
$
(0.69
)
 
$
(0.11
 
$
0.04
 
 
 
58

 
 
     The following is a summary of the weighted securities outstanding during the years ended December 31, 2010, 2009, and 2008, that have been excluded from the diluted net (loss) income per share calculation because the effect would have been antidilutive:
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Stock options
    4,815,508       4,292,789       2,252,509  
Restricted stock units (1)
    804,895       629,041        
Performance stock units
    48,240              
                         
Total antidilutive awards
    5,668,643       4,921,830       2,252,509  
 
(1)
Our restricted common stock units are not considered participating securities since they do not contain a non-forfeitable right to dividends and have, therefore, not been included in the denominator for basic earnings per share calculations.

(2)
Earnings per share data for the year ended December 31, 2008 had been retroactively adjusted to conform to the provisions of ASC Topic 260, which did not have a significant impact on our historical earnings per share calculation. Additionally, as the two-step method does not allocate losses to participating securities there is no allocation for 2009 and 2010.

 Stock-Based Compensation Expense and Assumptions

Stock-Based Compensation Expense

Stock-based compensation is measured at the grant date based on the fair value of the award, and recognized as an expense over the requisite service period, net of an estimated forfeiture rate. We have four types of stock-based compensation programs: stock options, restricted common stock, restricted stock units and performance stock units.
 
The following summarizes stock-based compensation expense recognized for the three years ended December 31, 2010, 2009 and 2008 (in thousands):
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Stock options
  $ 5,732     $ 10,535     $ 8,630  
Restricted common stock (1)
    1,670       4,599       5,361  
Restricted stock units
    3,354       1,855        
Performance stock units (2)
    477              
                         
Total stock-based compensation expense (3)
  $ 11,233     $ 16,989     $ 13,991  

(1)
Awards granted under the Long-Term Incentive Plan (“LTIP”) consisted of restricted common stock.  Each individual’s total award was allocated 50% to achieving earnings before interest, taxes, depreciation and amortization (“EBITDA Performance Award”) and 50% to the market value of our common stock (“Market Value Award”).  For further information regarding our stock-based compensation plans, please refer to Note 11.

The expense recorded to restricted common stock includes expense related to the EBITDA Performance Award and the Market Value Award for the years ended December 31, 2010, 2009 and 2008, is as follows (in thousands):

   
December 31,
 
   
2010
   
2009
   
2008
 
EBITDA Performance Award
  $ 40     $ 486     $ 682  
Market Value Award
    45       258       750  
                         
Total
  $ 85     $ 744     $ 1,432  

(2)
Performance stock units granted to certain executive officers consisted of restricted stock units.  Each individual’s total award was allocated 50% to achieving adjusted net income (“ANI”) targets for the year ended December 31, 2010 (“ANI Performance Award”) and 50% to the total shareholder return (“TSR”) of our common stock as compared to other companies in the NASDAQ Internet Index in the aggregate for the fiscal years 2010, 2011 and 2012 (“TSR Performance Award”). For further information regarding our stock-based compensation plans, please refer to Note 11.

59

 
The expense recorded to performance stock units includes expense related to the ANI Performance Award and the TSR Performance Award for the year ended December 31, 2010 is as follows (in thousands):

   
December 31, 2010
 
ANI Performance Award
  $ 157  
TSR Performance Award 
    320  
         
Total
  $ 477  

(3)
Included in stock-based compensation expense for the year ended December 31, 2009 was $3.9 million of stock-based compensation expense related to the realignment of our workforce and business on January 5, 2009. For further information about the realignment of our workforce and business, please refer to Note 15.

The income tax benefit related to stock-based compensation expense for the years ended December 31, 2010, 2009 and 2008, was $4.0 million (offset by a full valuation allowance), $6.2 million and $5.0 million, respectively.
 
A summary of the unamortized stock-based compensation expense and associated weighted average remaining amortization periods for stock options, restricted common stock, restricted stock units and performance stock units is presented below:
 
       
Weighted
   
Unamortized
 
Average
   
Stock -Based
 
Remaining
   
Compensation Expense
(in thousands)
 
Amortization
Period
(in years)
Stock options
  $ 8,522       2.39  
Restricted common stock
  $ 311       0.53  
Restricted stock units
  $ 8,508       2.55  
Performance stock units
  $ 1,220       2.09  

Stock-Based Compensation Assumptions and Vesting Requirements

Determining the appropriate fair value model and calculating the fair value of the stock-based payment awards require the input of highly subjective assumptions, including the expected life, expected stock price volatility, and the number of expected options, restricted stock units, restricted common stock or performance stock units that will be forfeited prior to the completion of the vesting requirements. We use the Black-Scholes and binomial lattice-based valuation pricing models to value our stock-based awards.
 
Expected Life
 
Due to our limited public company history, the expected life for stock-based awards granted before December 31, 2007 was determined based on the “simplified” method under the provisions of ASC Topic 718-10, Compensation – Stock Compensation. Beginning with options granted in 2008 the expected life was determined based upon the experience of similar entities whose shares are publicly traded, with the exception of options granted under the Stock Option Exchange Program (“SOEP”). We continue to apply this expected life methodology to future award grants.
 
The expected life under the SOEP was determined with the assistance of  an independent third party by means of Monte-Carlo simulations of future stock price based upon “in-the-money”, vesting schedule, contractual term, current life to date and applied an annual termination rate (after vesting) to the outstanding options in the simulation to reflect the probability of exercise behavior. For further information on the SOEP, please refer to Note 11.
 
Expected Stock Price Volatility
 
Due to our limited public company history, the expected volatility for stock-based awards granted before September 2009 was determined based on the expected volatility of similar entities whose shares are publicly traded. Beginning in September 2009, we began estimating our expected volatility using a time-weighted average of our historical volatility in combination with the historical volatility of similar entities whose common shares are publicly traded. We continued to apply this volatility methodology to future award grants.
 
Risk-Free Interest Rate and Dividend Yield
 
The risk-free interest rates used for all stock-based awards granted were the actual U.S. Treasury zero-coupon rates for bonds matching our expected life of an option on the date of grant.

 
60

 
 
The expected dividend yield is not applicable to any stock-based awards granted as we have not paid any dividends and intend to retain any future earnings for use in our business.
 
Option Vesting Requirements
 
Options granted generally vest over a period of four years (three years for directors) from the vesting commencement date, with the exception of options granted under the SOEP. Options granted generally expire seven years from the date of grant, except for stock options granted prior to July 11, 2007, which expire ten years from the date of grant. Options to the extent unvested, expire on the date of termination of employment, and to the extent vested, generally expire at the end of the three-month period following termination of employment, except in the case of executive officers, who under certain conditions have a twelve-month period following termination of employment to exercise. Exchanged options granted under the SOEP will vest 25% after six months from the new grant date, 25% twelve months from the new grant date, and 1/48 from the new options grant date each month thereafter.
 
Restricted Common Stock and Restricted Stock Unit Vesting Requirements

Restricted common stock and restricted stock unit’s granted are generally subject to an annual cliff vest of four years (one year for directors) from the vesting commencement date, with the exception of the LTIP and performance stock unit awards (noted below).
 
LTIP and Performance Stock Unit Vesting Requirements

The LTIP awards were earned upon the achievement of EBITDA and market-based targets for the fiscal years 2007, 2008 and 2009 and the grantee’s continuous employment in active service until January 31, 2010.
 
The performance stock unit awards are earned upon the achievement of adjusted net income and total shareholder return targets and the grantee’s continuous employment in active service until January 31, 2013.
 
For the year ended December 31, 2010, 2009 and 2008, the fair market value of each share-based award grant has been estimated on the date of grant using the Black-Scholes Option Pricing Model with the following assumptions:
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Expected volatility
    50.3 %     48.6 – 51.6 %     47.0 – 48.6 %
Expected dividend yield
    0 %     0 %     0 %
Expected life (in years)
    4.18       4.18 – 4.47       4.33 – 4.47  
Risk-free interest rate
    0.94 – 1.91 %     1.62 – 2.12 %     2.35 – 3.14 %
Weighted-average fair value of stock options granted
  $ 6.32     $ 5.79     $ 9.61  
Weighted-average fair value of restricted common stock granted
        $ 15.43     $ 19.91  
Weighted-average fair value of restricted stock units granted
  $ 15.30     $ 12.03        
 
 The fair value of the EBITDA Performance Award has been estimated on the date of grant using a Black-Scholes valuation pricing model with the following weighted-average assumptions:

   
July 21, 2007
 
November 2, 2006
 
August 2, 2006
Expected volatility
   
47.0
%
   
40.0
%
   
40.0
%
Expected dividend yield
   
0
%
   
0
%
   
0
%%
Expected life (in years)
   
2.37
%
   
3.16
     
3.42
 
Risk-free interest rate
   
4.43
%
   
4.91
%
   
4.99
%
Weighted-average fair value of EBITDA Performance Award
 
$
38.01
   
$
25.39
   
$
18.95
 
 
     The fair value of the Market Value Award has been estimated on the date of grant using a binomial lattice-based valuation pricing model with the following weighted-average assumptions:
 
   
July 21, 2007
 
November 2, 2006
 
August 2, 2006
Expected volatility
   
47.0
%
   
40.0
%
   
40.0
%
Expected dividend yield
   
0.00
%
   
0.00
%
   
0.00
%
Expected life (in years)
   
2.37
     
1.16-3.16
     
1.41-3.42
 
Risk-free interest rate
   
4.43
%
   
4.55-4.91
%
   
4.83-4.99
%
Weighted-average fair value of Market Value Award
 
$
29.77
   
$
15.86
   
$
7.49
 
 
 
61

 
 
The fair value of the ANI Performance Award has been estimated on the date of grant using a Black-Scholes valuation pricing model with the following weighted-average assumptions
         
Expected volatility
   
50.3
%
Expected dividend yield
   
0
%
Expected life (in years)
   
4.18
 
Risk-free interest rate
   
1.33
%
Weighted-average fair value of ANI Performance Award
 
$
16.91
 
 
The fair value of the TSR Award has been estimated on the date of grant using a binomial lattice-based valuation pricing model with the following weighted-average assumptions:
       
 
Expected volatility
   
50.3
%
Expected dividend yield
   
0
%
Expected life (in years)
   
4.18
 
Risk-free interest rate
   
1.33
%
Weighted-average fair value of TSR Award
 
$
17.52
 

Application of alternative assumptions could produce significantly different estimates of the fair value of stock-based compensation and consequently, the related amounts recognized in our consolidated statements of operations.     

For further information on our stock-based compensation programs, please refer to Note 11.

Recent Accounting Pronouncements

In January 2010, the Financial Accounting Standards Board (“FASB”) issued guidance to amend the disclosure requirements related to recurring and nonrecurring fair value measurements. The guidance requires new disclosures for significant transfers in and out of Level 1 and Level 2 fair value measurements and to provide a gross presentation of the activities, including purchases, sales, issuances, and settlements, within the Level 3 rollforward. The guidance also clarifies existing fair value disclosures about the level of disaggregation and about inputs and valuation techniques used to measure fair value. The new disclosure requirements are effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about the Level 3 rollforward, which are effective for fiscal years beginning after December 15, 2010. The adoption of the new disclosure requirements applicable for our first quarter of 2010 did not have a material impact on our consolidated financial statements. We do not expect the full adoption of the guidance to have a material impact on our fair value measurement disclosures.
 
In December 2010, the FASB issued guidance to amend the disclosure requirements of supplementary pro forma information for business combinations. The guidance addresses the diversity in practice about the interpretation of the pro forma revenue and earnings disclosure requirements for business combinations. The amendments specify that if a public entity presents comparative financial statements, the entity should disclose revenue and earnings of the combined entity as though the business combination(s) that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. The amendments also expand the supplemental pro forma disclosures to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination included in the reported pro forma revenue and earnings. The amendments are effective prospectively for business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2010. We are currently evaluating the impact of this guidance on our consolidated financial statements.
 
3. Fair Value Measurements
 
Fair value is defined as the exit price, or the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Inputs used to measure fair value are prioritized into a three-level fair value hierarchy. This hierarchy requires entities to maximize the use of observable inputs and minimize the use of unobservable inputs. The three levels of inputs used to measure fair values are as follows:
 
 
·
Level 1 – Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs.
 
 
·
Level 2 – Observable prices that are based on inputs not quoted on active markets, but corroborated by market data.
 
 
·
Level 3 – Unobservable inputs are used when little or no market data is available. The fair value hierarchy gives the lowest priority to Level 3 inputs.
 
We have segregated all financial assets that are measured at fair value on a recurring basis into the most appropriate level within the fair value hierarchy based on the inputs used to determine the fair value at the measurement date in the table below.

 
62

 
 
Financial assets measured at fair value on a recurring basis include the following as of December 31, 2010 and 2009 (in thousands):

As of December 31, 2010
 
Quoted Prices in
Active Markets
(Level 1)
   
Significant
Other
Observable
Inputs
 (Level 2)
 
Significant
Unobservable
Inputs
(Level 3)
 
December 31, 2010
 
Cash equivalents (1)
  $ 139,010     $     $     $ 139,010  
Short-term investments (3) (4)
    40
 
          450       490  
Long-term investments (5)
                2,254       2,254  
                                 
Total
  $ 139,050     $     $ 2,704     $ 141,754  
 
As of December 31, 2009
 
Quoted Prices in
Active Markets
(Level 1)
   
Significant
Other
Observable
Inputs
 (Level 2)
 
Significant
Unobservable
Inputs
(Level 3)
 
December 31, 2009
 
Cash equivalents (1) (2)
  $ 163,615     $     $     $ 163,615  
Short-term investments (3)
    1,484                   1,484  
Long-term investments (4)(5)
                3,971       3,971  
                                 
Total
  $ 165,099     $     $ 3,971     $ 169,070  

(1)
Cash equivalents consist primarily of money market funds with original maturity dates of three months or less, for which we determine fair value through quoted market prices.

(2)
In our Quarterly Report on Form 10-Q for the three months ended March 31, 2010, Level 1 cash equivalents of approximately $163.6 million as of December 31, 2009 was revised from $127.6 million as previously disclosed in the fair value measurements footnoted in our Annual Report on Form 10-K for the year ended December 31, 2009 filed with the SEC on February 24, 2010 to reflect the inclusion of a money market account held at December 31, 2009 that was incorrectly omitted from our original footnote disclosure. Amounts classified as cash and cash equivalent on our audited balance sheet at December 31, 2009 were correctly stated.
 
(3)
As of December 31, 2010 and 2009, Level 1 short-term investments include investments in tax-advantaged preferred securities, for which we determined fair value based on the quoted market prices of underlying securities. During the year ended December 31, 2010, we sold a portion of our Level 1 investments in tax-advantaged preferred securities for approximately $1.4 million and recorded a gain in the statement of operations of approximately $0.6 million.
 
(4)
Level 3 investments include an auction rate security (“ARS”) invested in a tax-exempt state government obligation that was valued at par with a value of $0.4 million, or 0.1% of our total assets, and $1.6 million, or 0.3% of our total assets, as of December 31, 2010 and 2009, respectively. Our intent is not to hold the ARS invested in tax-exempt state government obligations to maturity, but rather to use the interest reset feature to provide liquidity. However, should the marketplace auctions continue to fail we may hold the security to maturity. As of December 31, 2009, we have classified this as long-term due to the maturity date of the security being September 2011, coupled with ongoing failed auctions in the marketplace. As of December 31, 2010, this security was re-classified to short-term due to the maturity date of September 2011. In October 2010, approximately $1.1 million of this security was redeemed by the issuer at par.
 
(5)
Level 3 long-term investments include a tax-advantaged preferred stock of a financial institution with a fair value of $2.3 million, or 0.5% of our total assets and $2.4 million, or 0.5% of our total assets, as of December 31, 2010 and 2009, respectively. It is uncertain whether we will be able to liquidate these securities within the next twelve months; as such we have classified them as long-term on our consolidated balance sheets. Due to the lack of observable market quotes we utilized valuation models that rely exclusively on Level 3 inputs including those that are based on expected cash flow streams, including assessments of counterparty credit quality, default risk underlying the security, discount rates and overall capital market liquidity.

 
63

 
 
A reconciliation of the beginning and ending balances of Level 3 investments as of December 31, 2009 and 2010, is as follows (in thousands):
         
Balance as of January 1, 2009
 
$
1,550
 
Reclassification from Level 2 investments to Level 3 investments (6)
   
1,360
 
Realized gain on securities included in the statement of operations (6)
   
716
 
Unrealized gain on securities recorded in other comprehensive income (6)
   
345
 
Balance as of December 31, 2009
 
$
3,971
 
Unrealized loss on securities recorded in other comprehensive income (6)
   
(167
)
Partial redemption of auction rate security (4)
   
(1,100
)
Balance as of December 31, 2010
 
$
2,704
 
 
(6)
Level 2 investments in certain tax-advantaged preferred stock trusts held as of January 1, 2009 dissolved and the underlying preferred stock investments were distributed during 2009. As a result of these dissolutions, we measured the fair value of the Level 3 long-term tax-advantaged preferred stock on the distribution date and determined that the value increased from $1.4 million as of December 31, 2008 to $2.1 million on the distribution date and as a result we recorded a realized gain in the statement of operations of $0.7 million. Subsequent to the trust dissolution, we re-measured the fair value on December 31, 2009 and 2010 and determined that the value had increased and recorded a gain in other comprehensive income of $0.3 million and approximately $0.2 million, respectively. The total value of the tax-advantaged preferred stock of a financial institution included in the $4.0 million of Level 3 investments as of December 31, 2009 is $2.4 million. The total value of the tax-advantaged preferred stock of a financial institution included in the $2.7 million of Level 3 investments as of December 31, 2010 is $2.3 million.
 
2008 Other-than-temporary impairment charge
 
During the year ended December 31, 2008, we recorded an other-than-temporary impairment charge related to certain ARS invested in tax-advantaged preferred stock trusts in which the underlying equities are preferred stock. Based upon our assessment we reduced the fair value of the investments in the preferred stock from $9.6 million to $3.7 million and recorded an other-than-temporary charge of $6.0 million to earnings. These ARS were associated with failed auctions.
 
4. Business Combinations
 
AAX Acquisition

On January 23, 2009, we acquired the AAX® suite of inventory management solutions and other assets, including without limitation all of the capital stock of AAX (collectively, AAX), from JM Dealer Services, Inc., a subsidiary of JM Family Enterprises, Inc., for a purchase price of $30.9 million (net of a purchase price adjustment of $1.7 million, which is discussed below). For the year ended December 31, 2009, we expensed approximately $0.5 million of professional fees associated with this acquisition, which is classified in selling, general and administrative expenses.

This acquisition was recorded under the purchase method of accounting, resulting in the total purchase price being allocated to the assets acquired and liabilities assumed according to their estimated fair values at the date of acquisition as follows (in thousands):
         
Current assets
 
$
489
 
Property and equipment
   
1,035
 
Intangible assets
   
16,639
 
Goodwill
   
15,348
 
         
Total assets acquired
   
33,511
 
Total liabilities assumed
   
(2,636
)
         
Net assets acquired
 
$
30,875
 
 
The liabilities assumed includes a $2.3 million deferred tax liability that relates primarily to the future amortization of certain acquired intangibles.
 
We allocated the amounts of intangible assets and goodwill based on fair value as follows: approximately $7.4 million of the purchase price has been allocated to customer contracts (weighted-average useful life is 6.5 years), $6.2 million to acquired technology and database (weighted-average useful life is 4.2 years), $2.0 million to the AAX trade name (seven year useful life), and $1.0 million to a non-compete agreement (four year useful life).  The useful life for each of the above acquired long-term intangible assets was determined based on the period which the asset is expected to contribute directly or indirectly to our future cash flows. We recorded approximately $15.3 million in goodwill, which represents the remainder of the excess of the purchase price over the fair value of the net assets acquired. The allocated value of goodwill primarily relates to the acquired workforce and the anticipated synergies resulting from combining AAX with our current inventory management solution, and $13.0 million of the goodwill recorded is deductible for tax purposes.

 
64

 
 
Certain acquired intangibles in our AAX acquisition are being amortized using an accelerated method of amortization.  In determining amortization expense under our accelerated method for any given period, we calculate the expected cash flows for that period that were used in determining the acquired value of the asset and divide that amount by the total expected cash flows over the estimated life of the asset.  We multiply that percentage by the initial carrying value of the asset to arrive at the amortization expense for that period.  Based on the nature of the asset and how the asset is valued in purchase accounting, we believe that this method better approximates the distribution of cash flows generated by the acquired intangible asset.  We will also continue to use the straight line method for certain intangible assets if there is no better pattern in which the asset’s economic benefits are consumed or otherwise used up.
 
The results of AAX were included in our consolidated statement of operations from the date of acquisition. AAX revenue for 2009 was $18.4 million. We are unable to provide AAX earnings since acquisition since we do not have stand-alone earnings reporting for AAX.
 
Under the terms of the purchase agreement the seller was granted the right to service credits of $2.5 million, which may be applied against fees that are charged in connection with their purchase of any future products or services of DealerTrack. These service credits expire on January 23, 2013. The service credits are being recorded as a reduction in revenue as they are utilized. As of December 31, 2010, approximately $0.2 million of the service credits have been utilized by the seller.
 
AutoStyleMart, Inc. (“ASM”) Contingent Purchase Price
 
Under the terms of a merger agreement with ASM, entered into on August 1, 2007, we have a future contingent payment obligation of up to $11.0 million based upon the achievement of certain operational targets from February 2008 through February 2011. As of December 31, 2009, we determined that certain operational targets were probable of being achieved and recorded a liability of $1.0 million. The $1.0 million was deemed compensation for services, as payment was also contingent on certain former stockholders remaining employees or consultants of DealerTrack for a certain period. The $1.0 million of additional consideration was paid in the first quarter of 2010. Additional purchase consideration, if any, is not expected to be significant and will be recorded as compensation expense when the contingency is resolved.
 
Automotive Lease Guide (“ALG”) Purchase Price Adjustment
 
In connection with the purchase of ALG on May 25, 2005, we had a contractual agreement with the seller to pay an additional $0.8 million per year for 2006 through 2010. During the year ended December 31, 2010, we made the final payment of $0.8 million relating to this agreement. There was additional contingent consideration of up to $11.3 million that could be paid contingent upon future increases in revenue of ALG and another one of our subsidiaries through December 2009. The total amount of contingent consideration paid or accrued as of December 31, 2010 was $3.1 million, of which, the final payment of $1.1 million was accrued in 2009 and paid in the first quarter of 2010. The additional purchase price consideration was recorded as goodwill in the applicable period on our consolidated balance sheet.
 
5. Property and Equipment
 
Property and equipment are recorded at cost and consist of the following (dollars in thousands):
 
   
Estimated
     
   
Useful
     
   
Life
 
December 31,
 
   
(in years)
 
2010
   
2009
 
Computer equipment
 
3 - 5
 
$
32,525
   
$
22,662
 
Office equipment
 
5
   
3,784
     
3,550
 
Furniture and fixtures
 
5
   
3,378
     
3,343
 
Leasehold improvements
 
3 -13
   
3,361
     
3,188
 
                     
       Total property and equipment, gross
       
43,048
     
32,743
 
Less: Accumulated depreciation and amortization
       
(24,173
)
   
(19,229
)
                     
       Total property and equipment, net
     
$
18,875
   
$
13,514
 
 
Depreciation and amortization expense for the years ended December 31, 2010, 2009 and 2008, is as follows (in thousands):
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Depreciation and amortization expense
  $ 7,621     $ 7,126     $ 5,884  
 
 
65

 

6. Intangible Assets
 
Intangible assets are recorded at estimated fair value and are amortized ratably over their estimated useful lives. The gross book value, accumulated amortization and amortization periods of the intangible assets were as follows (dollars in thousands):
 
   
December 31, 2010
   
December 31, 2009
       
   
Gross
           
Gross
           
Amortization
 
   
Book
   
Accumulated
   
Book
   
Accumulated
   
Period
 
   
Value
   
Amortization
   
Value
   
Amortization
   
(in years)
 
Customer contracts
 
$
37,028
   
$
(30,283
)
 
$
40,352
   
$
(24,769
)
   
2-7
 
Database
   
13,292
     
(12,421
)
   
13,825
     
(10,945
)
   
3-6
 
Trade names
   
10,601
     
(6,135
)
   
12,510
     
(6,924
)
   
2-10
 
Technology
   
27,543
     
(16,991
)
   
27,170
     
(11,110
)
   
1-5
 
Non-compete agreements
   
1,389
     
(860
)
   
6,585
     
(5,090
)
   
3-5
 
                                         
Total
 
$
89,853
   
$
(66,690
)
 
$
100,442
   
$
(58,838
)
       
                                 
Amortization expense related to intangibles for the years ended December 31, 2010, 2009 and 2008, is as follows (in thousands):
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Intangible amortization expense
  $ 19,424     $ 20,341     $ 26,781  

     Amortization expense that will be charged to income for the subsequent five years and thereafter is estimated, based on the December 31, 2010 book value, as follows (in thousands):
         
2011
 
$
10,913
 
2012
   
5,803
 
2013
   
3,744
 
2014
   
1,840
 
2015
   
863
 
Thereafter
   
 
         
Total
 
$
23,163
 
 
During May 2006, as a part of our acquisition of Global Fax, LLC, we recorded an intangible asset of $4.4 million related to an application processing contract with a service provider. During the fourth quarter of 2008, we were notified by the service provider that they would be cancelling their contract and as such management concluded that this asset was impaired and accelerated the remaining amortization of approximately $1.9 million to cost of revenue.
 
7. Goodwill
 
The changes in the carrying amount of goodwill for the years ended December 31, 2009 and 2010 is as follows (in thousands):
         
Balance as of January 1, 2009
 
$
114,886
 
Acquisition of AAX (Note 4)
   
15,348
 
Impact of change in Canadian dollar exchange rate
   
3,587
 
Purchase price adjustment – ALG (Note 4)
   
1,126
 
Other
   
(200
)
Balance as of December 31, 2009
 
$
134,747
 
Impact of change in Canadian dollar exchange rate
   
1,301
 
Other
   
360
 
       
Balance as of December 31, 2010
 
$
136,408
 
 
 
66

 

8. Accrued Liabilities - Other
 
Following is a summary of the components of other accrued liabilities (in thousands):
 
   
December 31,
 
   
2010
   
2009
 
Customer deposits
  $ 2,398     $ 2,357  
Professional fees
    2,178       2,280  
Computer equipment
    1,693       21  
Software licenses
    1,262       1,325  
Sales taxes
    1,102       883  
Revenue share
    1,043       1,284  
Other
    2,835       3,174  
                 
Total accrued liabilities - other
  $ 12,511     $ 11,324  
 
9. Retirement Plans
 
At December 31, 2010, we maintained two retirement plans in which employees are eligible to participate.
 
U.S. employees are eligible to participate in a 401(k) plan which covers substantially all employees meeting certain age requirements in accordance with section 401(k) of the Internal Revenue Code. Under the provisions of the 401(k) plan, we have the ability to make matching contributions equal to a percentage of the employee’s voluntary contribution, as well as an additional matching contribution at year end and a nonelective contribution. Effective April 1, 2009, we discontinued new matching contributions to the plan. As of December 31, 2009, we elected to make a 1% matching contribution on eligible earnings under the 401(k) plan. Effective January 1, 2010, we reinstated the employer matching contributions to the 401(k) plan. In addition, at December 31, 2010, we elected to make an additional matching contribution covering all employees who were active participants on the last day of the plan year in the amount of $0.5 million, or approximately 70% of matching contributions made during the year. Total contributions under the plan for the years ended December 31, 2010, 2009 and 2008 were $1.3 million, $1.0 million and $1.5 million, respectively.
 
Canadian employees are eligible to participate in a registered retirement savings plan (“RRSP”) which covers all full time employees. Under the provisions of the RRSP, we are required to match 100% of employee contributions to the plan up to 6% of eligible earnings. Our contributions under the RRSP for the years ended December 31, 2010, 2009 and 2008 were $0.6 million, $0.3 million and $0.5 million respectively.

 
67

 
 
10. Income Taxes
 
The components of our income (loss) before income taxes for the years ended December 31, 2010, 2009 and 2008, is as follows (in thousands):
                         
   
December 31,
 
   
2010
   
2009
   
2008
 
United States
 
$
(2,375
 
$
(16,676
 
$
(2,467
Canada
   
5,139
     
8,823
     
8,164
 
                         
Total income (loss) before taxes
 
$
2,764
   
$
(7,853
 
$
5,697
 
 
The components of our (provision for) benefit from income taxes for the years ended December 31, 2010, 2009 and 2008, is as follows (in thousands):
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Current tax:
                       
Federal
 
$
1,476
 
 
$
(383
 
$
(2,440
State and local
   
(810
   
1,066
 
   
(290
Canada
   
(2,089
   
(4,426
   
(3,283
                   
Total current tax
   
(1,423
   
(3,743
   
(6,013
                   
Deferred tax:
                       
Federal
   
(27,759
   
5,915
 
   
1,783
 
State and local
   
(1,306
   
498
 
   
913
 
Canada
   
(109
   
849
  
   
(644
                   
Total deferred tax
   
(29,174
   
7,262
 
   
2,052
 
                         
(Provision for) benefit from income taxes, net
 
$
(30,597
 
$
3,519
  
 
$
(3,961
 
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes using enacted tax rates in effect in the year in which the differences are expected to reverse. During the year ended December 31, 2010, due to cumulative U.S. book losses and anticipated insufficient taxable income management determined the need for a full valuation allowance, and recorded it against our net U.S. deferred tax assets, excluding deferred tax liabilities related to indefinite-lived assets.

 
68

 
 
Deferred tax assets and liabilities as of December 31, 2010 and 2009 consisted of the amounts shown below:
                 
   
December 31,
 
   
2010
   
2009
 
Deferred tax assets:
               
Net operating loss carryforwards
 
$
3,497
   
$
3,363
 
Depreciation and amortization
   
     
77
 
Deferred compensation
   
14,740
     
15,438
 
Acquired intangibles
   
17,600
     
4,973
 
Tax credits
   
1,938
     
1,367
 
Impairment loss
   
1,141
     
1,135
 
Other
   
3,361
     
4,290
 
             
Total deferred tax assets
   
42,277
     
30,643
 
                 
Deferred tax liabilities:
               
Acquired Intangibles
   
(11,324
)
   
(738
)
Capitalized software and website development
   
(4,484
)
   
(3,564
)
Depreciation and amortization
   
(12
)
   
 
Other
   
(2,574
)
   
(1,088
)
             
Total deferred tax assets, net
   
23,883
     
25,253
 
Deferred tax asset valuation allowance
   
(32,637
)
   
(3,862
)
                 
Total Deferred tax (liabilities) assets, net
 
$
(8,754
 
$
21,391
 
 
As of December 31, 2010, our $23.9 million net deferred tax asset is the result of temporary differences between book and tax accounting.  These temporary differences primarily relate to stock compensation, intangible amortization and net operating losses.  Deferred tax assets are recognized subject to managements judgment that realization is more likely than not.  Our ability to realize a deferred tax asset is based on our ability to generate sufficient future taxable income.  The establishment of a valuation allowance requires an assessment of both positive and negative evidence on a jurisdiction-by-jurisdiction basis and reflects that likelihood of realization of the deferred tax assets.

While we have been forecasting sufficient U.S. book taxable income in future periods, we are currently in a three-year cumulative pretax book loss position in the United States.  In connection with the acquisition of triVIN Holdings, Inc. (“triVIN”), we expect the amortization expense associated with the acquired intangibles will negatively impact our future U.S. income streams.  Due to the negative impact from the amortization expense associated with the acquired triVIN intangibles we determined that the ultimate realization of deferred tax assets for U.S. federal and state income tax purposes was not considered more likely than not, primarily due to limited taxable income in the federal carry back period, anticipated insufficient future taxable income and cumulative U.S. book losses incurred in recent years. As a result of cumulative U.S. book losses incurred in recent years and uncertainty as to the extent and timing of profitability in future periods, we recorded a full valuation allowance of $28.4 million against our net U.S. deferred tax assets, excluding deferred tax liabilities related to indefinite-lived assets, for the year ended December 31, 2010.

As a result of establishing a full valuation allowance against our net U.S. deferred tax assets, excluding deferred tax liabilities related to indefinite-lived assets, we did not recognize any deferred tax benefits related to U.S. operations during the year ended December 31, 2010. We will maintain a full valuation allowance on our net U.S. deferred tax assets until sufficient positive evidence exists to support reversal of the valuation allowance.
 
The Company’s deferred tax assets as of December 31, 2010 have been reduced in accordance with ASC Topic 718. As such, foreign tax credit carryforwards which were increased due to excess tax benefits from the exercise of stock options are not recorded as deferred tax assets. Instead such amounts will be recorded as an addition to stockholders’ equity and will reduce current taxes payable if and when the carryovers are utilized. Deferred tax assets and the related valuation allowance in the above presentation have been reduced by the $1.3 million effect of excess tax deductions from stock options.
 
For the year ended December 31, 2010, we had a valuation allowance of $32.6 million, of which approximately $1.1 million represents an allowance against our state net operating losses, $1.2 million represents an allowance against our impairment loss for auction rate securities, $1.9 million represents an allowance against our foreign tax credits and $28.4 million represents an allowance against our net U.S. deferred tax assets excluding deferred tax liabilities related to indefinite-lived assets. For the year ended December 31, 2009 we had a valuation allowance of $3.9 million, of which approximately $1.1 million represents an allowance against our state net operating losses, $1.5 million represents an allowance against our impairment loss for auction rate securities, and $1.3 million represents an allowance against our foreign tax credits.

 
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As of December 31, 2010 and 2009, we had U.S. federal net operating loss carryforwards of $6.3 million. These loss carryforwards are subject to limitation under Section 382 of the Internal Revenue Code. These losses are available to reduce future taxable income and expire in varying amounts beginning in 2022. We have state net operating losses which expire in various times and amounts through 2027.
 
As of December 31, 2010 and 2009, we had U.S. federal foreign tax credit carryovers of $1.9 million and $1.3 million respectively. These credits are available to offset future federal income tax subject to limitation and expire in varying amounts beginning in 2018.
 
As of December 31, 2009, all Canadian net operating loss carryforwards from prior periods were fully utilized.
 
The difference in income tax expense between the amount computed using the statutory federal income tax rate and our effective tax rate is primarily due to state taxes and the valuation allowance recorded on our net deferred tax assets. The effect of change in tax rate for 2010 and 2009 is primarily due to state taxes, differences in foreign tax rates and the valuation allowance recorded on our net U.S. deferred tax assets. The effect of change in tax rate for 2009 and 2008 is primarily due to state taxes, differences in foreign tax rates, benefits derived from tax exempt income, effects of foreign repatriation and changes in earnings mix.
 
The analysis of the effective tax rate for the years ended December 31, 2010, 2009 and 2008, is as follows:
                         
   
December 31,
   
2010
   
2009
   
2008
 
Pre-tax book income
   
35.0
%
   
35.0
%
   
35.0
%
State taxes
   
5.1
 
   
2.3
 
   
(2.7
)
Foreign rate differential
   
(14.5
   
(6.2
   
18.8
 
Deferred tax rate adjustment
   
(5.4
   
2.2
 
   
(7.9
)
Valuation allowance
   
1,020.5
 
   
(9.7
)
   
38.3
 
Adjust tax balances
   
25.7
 
   
(2.2
)
   
(7.0
)
Other
   
11.6
 
   
23.4
 
   
(5.0
)
                         
Total
   
1,107.0
%
   
44.8
%
   
69.5
%
 
We do not provide for deferred taxes on the temporary differences related to investments in foreign subsidiaries since such profits are considered to be permanently reinvested. The amount of deferred taxes on the temporary differences related to investments in foreign subsidiaries is not practicable to determine at this time.
 
We do not expect any significant increase or decrease in our unrecognized tax benefits within the next 12 months. We have adopted the revisions of generally accepted accounting principles, now included in ASC Topic 740 with respect to accounting for uncertain tax positions. ASC Topic 740 specifies the way public companies are to account for uncertainty in income taxes and prescribes the methodology for recognizing, reversing, and measuring the tax benefits of a tax position taken, or expected to be taken, in a tax return. Our adoption of ASC Topic 740 did not result in any change to the level of our liability for uncertain tax positions, and there was no adjustment to our retained earnings for the cumulative effect of an accounting change.
 
We file a consolidated US income tax return and tax returns in various state and local jurisdictions. Certain of our subsidiaries also file income tax returns in Canada. The Internal Revenue Service (“IRS”) has concluded a review of our consolidated federal income tax return for the periods ended December 31, 2006 and December 31, 2007 with no income tax adjustments. The IRS completed an examination of DealerTrack Systems, Inc. (f/k/a Arkona, Inc.) for the period ended March 31, 2006 (pre-acquisition period). The federal audit was concluded with no income tax adjustments. All of our other significant taxing jurisdictions are closed for years prior to 2006. Our amended return filings in California, Pennsylvania, New York and Texas are under review by each of the respective states.   In addition, we are appealing Pennsylvania’s assessment to our 2006 and 2007 tax return filings.
 
Interest and penalties, if any, related to tax positions taken in our tax returns are recorded in interest expense and general and administrative expenses, respectively, in our consolidated statement of operations. At December 31, 2010 and December 31, 2009, we accrued interest and penalties related to tax positions taken on our tax returns of approximately $0.1 million and $47,000, respectively.

 
70

 
 
A year-over-year reconciliation of our liability for uncertain tax positions is as follows (dollars in millions):
 
Balance January 1, 2010
  $ 0.8  
Additions
    0.2  
Statue expiration
     
Payments
     
         
Balance December 31, 2010
  $ 1.0  
         
Balance January 1, 2009
  $ 0.5  
Additions
    0.4  
Statue expiration
    (0.1 )
Payments
     
         
Balance December 31, 2009
  $ 0.8  
         
Balance January 1, 2008
  $ 0.1  
Additions
    0.4  
Payments
     
         
Balance December 31, 2008
  $ 0.5  
 
As of December 31, 2010, approximately $0.7 million of the liability for uncertain tax positions recorded in our balance sheet would affect our effective rate upon resolution of the uncertain tax positions.
 
11. Stock Option and Deferred Compensation Plans
 
Third Amended and Restated 2005 Incentive Award Plan
 
Currently, we grant stock options, restricted common stock awards, and restricted stock units, under the 2005 Incentive Award Plan. There is an aggregate of 14,105,847 shares authorized for issuance under the 2005 Plan. As of December 31, 2010, there are 3,766,217 shares available for future issuance.
 
Stock Options
 
The following table summarizes the activity under our stock option plans as of December 31, 2010:
                         
               
Weighted-Average
       
               
Remaining
   
Aggregate
 
   
Number of
   
Weighted-Average
   
Contractual Life
   
Intrinsic Value
 
   
Shares
   
Exercise Price
   
(in years)
   
(in thousands)
 
Outstanding as of January 1, 2010
    4,434,842     $ 15.01              
Options Granted
    800,720       15.20              
Options Exercised
    (372,269 )     6.10              
Options Forfeited
    (77,976 )     17.66              
Options Expired
    (66,882 )     22.68              
                             
Outstanding as of December 31, 2010
    4,718,435       15.59       4.37     $ 28,602  
                                 
Vested and unvested expected to vest as of December 31, 2010
    4,641,375       15.59       4.36       28,246  
                                 
Options exercisable as of December 31, 2010
    3,229,005     $ 15.49       3.84     $ 21,352  
 
The exercise prices range from $2.80 to $47.98 for stock options outstanding and exercisable for the year ended December 31, 2010. The aggregate intrinsic value of options outstanding, vested and unvested expected to vest, and exercisable, represents the total pre-tax intrinsic value, based on our closing stock price of $20.07 on December 31, 2010.

 
71

 
 
The intrinsic value of the stock options exercised during the years ended December 31, 2010, 2009 and 2008 was approximately $4.2 million, $6.1 million and $1.1 million, respectively.
 
Restricted Stock Awards and Restricted Stock Units
 
The following table summarizes the status of the non-vested shares of restricted common stock awards, restricted common stock units and performance stock units as of December 31, 2010:
 
   
Restricted Common Stock Awards
   
Restricted Common Stock Units
   
Performance Stock Units
 
         
Weighted
         
Weighted
         
Weighted
 
   
Number of
   
Average Grant
   
Number of
   
Average Grant
   
Number of
   
Average Grant
 
   
Shares
   
Date Fair Value
   
Shares
   
Date Fair Value
   
Shares
   
Date Fair Value
 
Non-vested shares as of January 1, 2010
    620,868     $ 12.32       683,925     $ 12.04           $  
Shares granted
                385,491       15.30       129,860       17.22  
Shares vested
    (279,439 )     14.32       (169,769 )     12.02              
Shares canceled/expired/forfeited
    (305,803 )     8.20       (44,287 )     13.25              
                                                 
Non-vested shares as of December 31, 2010
    35,626     $ 32.06       855,360     $ 13.45       129,860     $ 17.22  

The total fair value for restricted common stock awards and restricted common stock units that vested during the year ended December 31, 2010, 2009 and 2008, is as follows (in thousands):
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Restricted common stock awards
  $ 4,856     $ 2,939     $ 2,735  
Restricted common stock units
  $ 3,064     $     $  
 
Employee Stock Purchase Plan (“ESPP”)
 
For employees eligible to participate on the first date of an offering period, the purchase price of shares of common stock under the ESPP will be 95% of the fair market value of the shares on the last day of the offering period, which is the date of purchase. As of December 31, 2010, the total number of shares of common stock reserved, issued and available for future issuance under the ESPP is 1,500,000, 328,619 and 1,171,381, respectively.
 
Employees’ Deferred Compensation Plan
 
The Employees’ Deferred Compensation Plan is a non-qualified retirement plan that allows a select group of our management to elect to defer certain bonuses that would otherwise be payable to the employee. Amounts deferred under the Employees’ Deferred Compensation Plan are general liabilities of ours and are represented by bookkeeping accounts maintained on behalf of the participants. Such accounts are deemed to be invested in share units that track the value of our common stock. Distributions will generally be made to a participant following the participant’s termination of employment or other separation from service, following a change of control if so elected, or over a fixed period of time elected by the participant prior to the deferral. Distributions will generally be made in the form of shares of our common stock. As of December 31, 2010, 2,177 deferred stock units were recorded under a memo account, 1,309 shares have been distributed, and 147,823 shares of common stock are reserved and available for distribution under the Employees’ Deferred Compensation Plan.
 
Directors’ Deferred Compensation Plan
 
The Directors’ Deferred Compensation Plan is a non-qualified retirement plan that allows each board member to elect to defer certain fees that would otherwise be payable to the director. Amounts deferred under the Directors’ Deferred Compensation Plan are general liabilities of ours and are represented by bookkeeping accounts maintained on behalf of the participants. Such accounts are deemed to be invested in share units that track the value of our common stock. Distributions will generally be made to a participant following the participant’s termination of service following a change of control if so elected, or over a fixed period of time elected by the participant prior to the deferral. Distributions will generally be made in the form of shares of our common stock. As of December 31, 2010, 58,785 deferred stock units were recorded under a memo account, 8,972 shares have been distributed, and 16,215 shares of common stock are reserved and available for distribution under the Directors’ Deferred Compensation Plan.

 
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LTIP
 
Awards granted under the LTIP, consisted of 455,000 shares of restricted common stock (net of cancellations). Each individual’s total award was allocated 50% to achieving EBITDA, as adjusted to reflect any future acquisitions (“EBITDA Performance Award”) and 50% to the market value of our common stock (“Market Value Award”). The total fair value of the entire EBITDA Performance Award was $6.0 million (prior to estimated forfeitures), of which, in 2007, we began expensing the amount associated with the 2007 award as it was deemed probable that the threshold for the year ending December 31, 2007 would be met. The EBITDA target for 2007 was achieved. As of December 31, 2009, no amounts were expensed related to the EBITDA Performance Awards for 2008 and 2009 as the targets were not achieved. The total value of the entire Market Value Award was $2.5 million (including estimated forfeitures), which was expensed on a straight-line basis from the date of grant over the applicable service period. As long as the service condition was satisfied, the expense was not reversible, even if the market conditions were not satisfied.
 
During the year ended December 31, 2009, 96,667 shares of long-term performance equity awards were cancelled and the vesting of 38,333 shares of long-term performance equity awards were accelerated due to the departure of certain executive officers, most of which were in connection with the realignment of our workforce and business as discussed in Note 15. For the year ended December 31, 2009, we reversed approximately $0.5 million of stock-based compensation expense related to the cancelled shares and recorded stock-based compensation expense of approximately $0.2 million related to the accelerated shares.
 
On January 31, 2010, 151,697 shares of long-term performance equity awards vested relating to the 2007 EBITDA Performance Award and the 2007 Market Value Award and the remaining 303,303 shares of long-term performance equity awards were cancelled as the 2008 and 2009 EBITDA and Market Value targets were not achieved.
 
Performance Stock Units
 
On March 9, 2010, 129,860 performance stock units were granted to certain executive officers. The actual number of performance stock units to be delivered is subject to adjustment ranging from 0% (threshold) to 137.5% (maximum) based solely upon the achievement of certain performance targets and other vesting conditions. Each individual’s award was allocated 50% to achieving ANI targets for the year ended December 31, 2010 (“ANI Performance Award”) and 50% to the TSR of our common stock as compared to other companies in the NASDAQ Internet Index in the aggregate for the fiscal years 2010, 2011 and 2012 (“TSR Performance Award”). The awards will be earned based upon our achievement of ANI and TSR targets, but will not vest unless the grantee remains continuously employed in active service until January 31, 2013. In addition, the performance stock units are subject to forfeiture if the company’s performance goals are not achieved. The awards are subject to acceleration in full if an executive is terminated without cause, or resigns for good reason within twelve months of a change in control. We have valued the ANI Performance Award and the TSR Performance Award using the Black-Scholes and Monte Carlo valuation pricing models, respectively. The total fair value of the ANI Performance Award was $0.6 million, which we began expensing during the first quarter of 2010 as it was deemed probable that we would achieve a portion of the ANI targets for 2010. For the year ended December 31, 2010, 51% of the ANI Performance Award, or 33,114 shares, were earned based on actual 2010 results. The total fair value of the TSR Performance Award was $1.1 million, which is expensed on a straight-line basis from the date of grant over the applicable service period. As long as the service condition is satisfied, the expense is not reversed, even in the event the TSR Performance Award targets are not achieved. The measurement period for the TSR Performance Award is through December 31, 2012 and, as such, no awards have been earned as of December 31, 2010.
 
SOEP
 
On August 7, 2009, the Company commenced a tender offer to its employees (excluding executive officers and members of the board of directors) to exchange outstanding options to purchase shares of our common stock granted prior to August 7, 2008, that have an exercise price per share greater than $22.82 (“Eligible Options”) for a lesser number of new options to purchase shares of the Company’s common stock with an exercise price equal to the closing price of our common stock on the Nasdaq Global Select Market on the date of grant, subject to certain conditions. The exchange offer expired on September 3, 2009 and pursuant to the exchange offer, 571,763 Eligible Options were tendered, representing 64% of the total Eligible Options qualified for the exchange. On September 4, 2009, we granted an aggregate of 435,247 stock options in exchange for the Eligible Options surrendered. The incremental fair value stock-based compensation expense related to the 435,247 exchanged stock options is approximately $54,000. The incremental expense of $54,000 will be amortized over the new vesting schedule of 25% six months from the new grant date, 25% twelve months from the new grant date, and 1/48 from the new options date each month thereafter. We adopted the pooling method of accounting, whereby we are recognizing the unamortized stock-based compensation expense of the original award plus the incremental expense of the new grant over the new vesting schedule.
 
12. Stock Repurchase Program

On March 18, 2008, the board of directors approved a stock repurchase program under which we were authorized to spend up to $75.0 million to repurchase shares of our common stock. The stock repurchase program expired on March 31, 2009. From inception of the program through its expiration, we repurchased approximately 3.0 million shares of common stock for an aggregate price of approximately $49.8 million. There were no repurchases during 2009.

 
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13. Commitments and Contingencies
 
Operating Leases
 
We lease our office space and various office equipment under cancelable and noncancelable operating leases which expire on various dates through October 15, 2018. In general, leases relating to real estate include rent escalation clauses relating to increases in operating costs. Some leases also include renewal options of up to 5 years.
 
In connection with the acquisition of triVIN, on January 31, 2011, we assumed approximately 27,000 square feet of office space in Groton, Connecticut and 92,000 square feet of office space in Sacramento, California.
 
Operating lease expense for the years ended December 31, 2010, 2009 and 2008, is as follows (in thousands):
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Operating lease expense
  $ 5,366     $ 5,479     $ 5,006  
 
Future minimum rental payments under the noncancelable operating leases are as follows (in thousands):
         
Years Ending December 31,
       
2011
 
$
5, 245
 
2012
   
4,913
 
2013
   
4,397
 
2014
   
3,745
 
2015
   
3,517
 
Thereafter
   
7,803
 
         
Total
 
$
29,620
 
 
Capital Leases
 
The following is an analysis of the leased property under capital leases by major property class as of December 31, 2010 and 2009 (in thousands):
   
December 31,
 
   
2010
   
2009
 
Computer equipment
 
$
1,880
 
 
$
1,591
 
Furniture and fixtures
   
197
 
   
197
 
             
     
2,077
 
   
1,788
 
                 
Less: Accumulated depreciation
   
(1,656
)
   
(1,229
)
             
Total capital leases, net
 
$
421
 
 
$
559
 
 
     Future minimum rental payments under the capital leases are as follows (in thousands):
 
Years Ending December 31,
       
2011
 
$
339
 
2012
   
134
 
2013
   
16
 
2014
   
16
 
2015
   
2
 
         
Total minimum lease payments
 
507
 
Less: Amount representing taxes, included in total minimum lease payments
   
(20
)
       
Net minimum lease payments
   
487
 
Less: Amount representing interest
   
(25
)
         
Present value of net minimum lease payments
 
$
462
 
 
 
74

 
 
Purchase Commitment
 
On March 31, 2010, in connection with our DMS business, we entered into a non-cancellable equipment and software purchase agreement with a vendor. Under the terms of the agreement, we committed to purchasing certain equipment and software in 2011 totaling approximately $2.7 million, excluding applicable taxes. As of December 31, 2010, we have not accepted title or risk of loss of the aforementioned equipment or software.

Contingencies
 
We are a party to a variety of agreements pursuant to which we may be obligated to indemnify the other party with respect to breach of contract, infringement and other matters. Typically, these obligations arise in the context of agreements entered into by us, under which we customarily agree to hold the other party harmless against losses arising from breaches of representations, warranties and/or covenants. In these circumstances, payment by us is generally conditioned on the other party making a claim pursuant to the procedures specified in the particular agreement, which procedures typically allow us to challenge the other party’s claims. Further, our obligations under these agreements may be limited to indemnification of third-party claims only and limited in terms of time and/or amount. In some instances, we may have recourse against third parties for certain payments made by us.
 
It is not possible to predict the maximum potential amount of future payments under these or similar agreements due to the conditional nature of our obligations and the unique facts and circumstances involved in each particular agreement. To date, we have not been required to make any material payments. We believe that if we were to incur a loss in any of these matters, it is not probable that such loss would have a material effect on our business or financial condition.
 
Refer to Note 4 for additional contingencies resulting from our business combinations.

Retail Sales Tax
 
The Ontario Ministry of Revenue (the “Ministry”) has conducted a retail sales tax field audit on the financial records of our Canadian subsidiary, DealerTrack Canada, Inc. (formerly known as DealerAccess Canada, Inc.), for the period from March 1, 2001 through May 31, 2003 (“Audit Period”). We received a formal assessment from the Ministry indicating unpaid Ontario retail sales tax totaling approximately $0.2 million, plus interest. Although we disputed the Ministry’s findings, the assessment, including interest, was paid in order to avoid potential future interest and penalties. 
 
As part of the purchase agreement dated December 31, 2003 between us and Bank of Montreal for the purchase of 100% of the issued and outstanding capital stock of DealerAccess, Inc., Bank of Montreal agreed to indemnify us specifically for this potential liability for all sales tax periods prior to January 1, 2004. The potential sales tax liability for the period covered by this indemnification is now closed due to the statutory expiration of the periods open for audit by the Ministry. All amounts paid to the Ministry by us for this assessment were reimbursed by the Bank of Montreal under this indemnity.
 
We undertook a comprehensive review of the audit findings of the Ministry using external tax experts. Our position has been that these lender revenue transactions were not subject to Ontario retail sales tax. We filed a formal Notice of Objection with the Ministry on December 12, 2005. We received a letter dated November 2, 2007 from an appeals officer of the Ministry stating that the assessment was, in his opinion, properly raised and he recommended his confirmation to senior management of the Ministry.
 
We received a letter dated December 21, 2007 from the Ministry stating that no change should be made to the appeals officer’s opinion. A Notice of Appeal was timely filed on our behalf with the Superior Court of Justice on March 18, 2008 to challenge the assessment because we did not believe these services were subject to sales tax. On December 15, 2008, the Ministry filed its response to our Notice of Appeal. The response reiterated the Ministry’s position that the transactions were subject to Ontario retail sales tax.
 
In October 2010, the parties agreed to settlement of this matter. The Minutes of Settlement provided that the Ministry reimburse us $0.1 million, plus interest, for a total payment of $0.2 million, which was received on October 29, 2010. Under the terms of the indemnity agreement with The Bank of Montreal, we forwarded the settlement payment to the bank.
 
This settlement applied only to the Audit Period and did not cover any potential liability for subsequent periods, which were not included in the audit. Additionally, this settlement did not conclude on the taxability of our lender revenue transactions. We have not accrued any related sales tax liability for the period subsequent to May 31, 2003 for these lender revenue transactions. This appeal was supported by the financial institutions whose source revenue transactions were subject to the assessment. These financial institutions agreed to participate in the cost of the litigation. In January 2011 we were notified by the Ministry that they will now conduct an Ontario retail sales tax audit in March 2011 for the period March 1, 2007 through June 30, 2010.
 
In the event we are obligated to charge sales tax for this type of transaction, we believe this Canadian subsidiary’s contractual arrangements with its lender customers obligate these customers to pay all sales taxes that are levied or imposed by any taxing authority by reason of the transactions contemplated under the particular contractual arrangement. In the event of any failure to pay such amounts by our customers, we would be required to pay the obligation, which could range from $5.0 million (CAD) to $5.5 million (CAD), including penalties and interest.

 
75

 
 
   Employment Agreements
 
Pursuant to employment or severance agreements with certain employees, we had a commitment to pay severance of approximately $4.6 million as of December 31, 2010, in the event of termination without cause, as defined in the agreements, as well as certain potential gross-up payments to the extent any such severance payment would constitute an excess parachute payment under the Internal Revenue Code. Additionally, if there is a change in control, we will also have a commitment to pay additional severance of $1.9 million as of December 31, 2010.
 
   Legal Proceedings

From time to time, we are a party to litigation matters arising in connection with the normal course of our business, none of which is expected to have a material adverse effect on us. In addition to the litigation matters arising in connection with the normal course of our business, we are party to the litigation described below.
 
DealerTrack, Inc. v. Finance Express et al., CV-06-2335; DealerTrack Inc. v. RouteOne and Finance Express et al., CV-06-6864; and DealerTrack Inc. v. RouteOne and Finance Express et al., CV-07-215
 
On April 18, 2006, we filed a Complaint and Demand for Jury Trial against David Huber, Finance Express LLC (Finance Express), and three of their unnamed dealer customers in the United States District Court for the Central District of California, Civil Action No. CV-06-2335 AG (FMOx). The complaint sought declaratory and injunctive relief, as well as damages, against the defendants for infringement of the U.S. Patent No. 5,878,403 (the ’403 Patent) Patent and the 6,587,841 (the ’841 Patent). Finance Express denied infringement and challenged the validity and enforceability of the patents-in-suit.

On October 27, 2006, we filed a Complaint and Demand for Jury Trial against RouteOne, David Huber and Finance Express in the United States District Court for the Central District of California, Civil Action No. CV-06-6864 (SJF). The complaint sought declaratory and injunctive relief as well as damages against the defendants for infringement of the ’403 Patent and the ’841 Patent. On November 28, 2006 and December 4, 2006, respectively, defendants RouteOne, David Huber and Finance Express filed their answers. The defendants denied infringement and challenged the validity and enforceability of the patents-in-suit.
 
On February 20, 2007, we filed a Complaint and Demand for Jury Trial against RouteOne LLC (RouteOne), David Huber and Finance Express in the United States District Court for the Central District of California, Civil Action No. CV-07-215 (CWx). The complaint sought declaratory and injunctive relief as well as damages against the defendants for infringement of U.S. Patent No. 7,181,427 (the ’427 Patent). On April 13, 2007 and April 17, 2007, respectively, defendants RouteOne, David Huber and Finance Express filed their answers. The defendants denied infringement and challenged the validity and enforceability of the ’427 Patent.
 
The DealerTrack, Inc. v. Finance Express et al., CV-06-2335 action, the DealerTrack Inc. v. RouteOne and Finance Express et al., CV-06-6864 action and the DealerTrack v. RouteOne and Finance Express et al., CV-07-215 action, described above, were consolidated by the court. A hearing on claims construction, referred to as a “Markman ” hearing, was held on September 25, 2007. Fact and expert discovery and motions for summary judgment have substantially been completed.
 
On July 21, 2008 and September 30, 2008, the court issued summary judgment orders disposing of certain issues and preserving other issues for trial.
 
On July 8, 2009, the court  held Claims 1-4 of DealerTrack’s patent 7,181,427 was invalid for failure to comply with a standard required by the recently decided case in the Court of Appeals of the Federal Circuit of In re Bilski.  On August 11, 2009, the court entered into a judgment granting summary judgment.On September 8 , 2009, DealerTrack filed a notice of appeal in the United States Court of Appeals for the Federal Circuit in regards to the finding of non-infringement of patent 6,587,841, the invalidity of patent 7,181,427, and the claim construction order to the extent that it was relied upon to find the judgments of non-infringement and invalidity. In October 2010, the United States Court of Appeals set a briefing schedule. DealerTrack filed its appellant’s brief in the case on October 29, 2010 and reply briefs were filed by both RouteOne and Finance Express in early December 2010. DealerTrack filed its reply brief on January 18, 2011.
 
We believe that the potential liability from all current litigations will not have a material effect on our financial position or results of operations when resolved in a future period.

 
76

 
 
14. Segment Information
 
The segment information provided in the table below is being reported consistent with our method of internal reporting. Operating segments are defined as components of an enterprise for which separate financial information is available that is evaluated regularly by the chief operating decision maker in deciding how to allocate resources and in assessing performance. The chief operating decision maker reviews information at a consolidated level, as such we have one reportable segment. For enterprise-wide disclosure, we are organized primarily on the basis of service lines. Revenue earned outside of the United States for the years ended December 31, 2010, 2009 and 2008 is approximately 12%, 11% and 11% of our revenue, respectively.
 
Supplemental disclosure of revenue by service type for the years ended December 31, 2010, 2009 and 2008, is as follows (in thousands):
 
   
December 31,
 
   
2010
   
2009
   
2008
 
Transaction services revenue
 
$
102,000
   
$
94,406
   
$
132,419
 
Subscription services revenue
   
123,547
     
114,931
     
94,690
 
Other
   
18,279
     
16,289
     
15,597
 
                   
Total net revenue
 
$
243,826
   
$
225,626
   
$
242,706
 
 
15. Realignment of Workforce and Business
 
On January 5, 2009, we announced a realignment of our workforce and business aimed at sharpening our focus on high growth opportunities and to reflect current market conditions. We reduced our workforce by approximately 90 people, or 8% of our total employees, including several executive and senior-level positions. As a result of the realignment, we incurred total restructuring costs during the three months ended March 31, 2009 of approximately $6.7 million, including approximately $3.9 million of net non-cash compensation expense.
 
The table below sets forth the significant cash components and activity associated with the realignment of workforce and business under the restructuring program for the year ended December 31, 2009 (in thousands):

   
Balance as of
January 1, 2009
   
Charges
   
Cash Payments
   
Balance as of
December 31, 2009
 
Severance
  $     $ 2,683     $ 2,683     $  
Other benefits
          156       156        
                                 
Total
  $     $ 2,839     $ 2,839     $  
 
16. Strategic Agreement with Ally Financial (“Ally”)

On February 10, 2010, DealerTrack entered into a strategic relationship with Ally. Under the terms of the agreement, Ally is listed as a financing option on the DealerTrack credit application processing network and DealerTrack agreed to make a one-time payment to Ally of $15.0 million that was paid in May 2010. Ally is available to General Motors and Chrysler dealers, as well as dealers of other manufacturers that Ally elects to do business with. Ally will continue to accept credit applications through a competitive system.

The one-time $15.0 million payment is being recorded as a reduction in revenue over the period of expected benefit of approximately five years. For the year ended December 31, 2010, we recorded contra revenue related to revenue earned from the Ally strategic relationship of $1.6 million. As of December 31, 2010, we have classified $3.2 million in prepaid expenses and other current assets and $10.2 million in other long-term assets.

17. Settlement with Service Provider
 
During the year ended December 31, 2010, we received a settlement of approximately $0.4 million related to the cancellation of a services agreement for our eDocs business, which has been recorded to other income in the statement of operations.

18. Subsequent Events

triVIN Holdings, Inc. Acquisition
 
On January 31, 2011, we acquired triVIN Holdings, Inc. (“triVIN”), now known as DealerTrack Processing Solutions, Inc., for a purchase price of $131.0 million in cash, net of acquired cash and a working capital adjustment. triVIN is a leading provider of automobile title management services to lenders and vehicle registration services to automobile dealers. This acquisition will significantly expand our transaction business and further strengthen our relationship with lenders and automobile dealers. We expensed approximately $0.5 million of professional fees associated with the acquisition in 2010. We expect to expense an additional approximately $0.2 million of professional fees in the first quarter of 2011 We are in the process of finalizing the fair value assessment for the acquired assets and liabilities, which is expected to be completed during the first quarter of 2011.

 
77

 

Automotive Information Center (“AIC”) Acquisition

On February 1, 2011, we acquired the AIC price and specifications business from R.L. Polk & Co. for a purchase price of approximately $3.2 million in cash. This acquisition will allow our Data Services business to expand its customer base. We are in the process of finalizing the fair value assessment for the acquired assets and liabilities, which is expected to be completed during the first quarter of 2011.

 
78

 
 
DEALERTRACK HOLDINGS, INC.
 
SCHEDULE II
VALUATION AND QUALIFYING ACCOUNTS

   
Balance at
   
Additions
               
Balance at
 
   
Beginning of
   
Charged to
         
Other
   
End of
 
Description
 
Period
   
Expenses
   
Deductions
   
Adjustments
   
Period
 
   
(in thousands)
 
As of December 31, 2010:
                                       
Allowance for doubtful accounts
 
$
756
   
$
1,176
   
$
(1,280
)
 
$
   
$
652
 
Allowance for sales credits
   
1,921
     
4,312
     
(3,627
)
   
     
2,606
 
Deferred tax valuation allowance
   
3,862
     
28,415
     
(209
)
   
569
     
32,637
(1) 
As of December 31, 2009:
                                       
Allowance for doubtful accounts
 
$
948
 
 
$
2,127
   
$
(2,319
)
 
$
   
$
756
 
Allowance for sales credits
   
900
 
   
5,571
     
(4,550
)
   
     
1,921
 
Deferred tax valuation allowance
   
3,322
 
   
1,246
     
(488
)
   
(218
)
   
3,862
(2) 
As of December 31, 2008:
                                       
Allowance for doubtful accounts
 
$
1,730
 
 
$
4,225
   
$
(5,007
)
 
$
   
$
948
 
Allowance for sales credits
   
885
 
   
5,414
     
(5,399
)
   
     
900
 
Deferred tax valuation allowance
   
954
 
   
141
     
     
2,227
     
3,322
(3) 
 

(1)
For the year ended December 31, 2010, the deferred tax valuation allowance was increased by $28.8 million consisting of an increase of $28.4 million due to the company being in a cumulative U.S. book loss position and posting a full valuation allowance on the net U.S. deferred tax assets excluding deferred tax liabilities related to indefinite-lived assets and an increase of $0.6 million due to an increase in unrealizable foreign tax credit carryovers, offset by a decrease of $0.2 million in deferred tax assets related to capital loss carryforwards. For further information, please refer to Note 10 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.

(2)
For the year ended December 31, 2009, the deferred tax valuation allowance was increased by $0.5 million consisting of an increase of $1.2 million due to an increase in unrealizable foreign tax credit carryovers, offset by a decrease of $0.5 million due to a decrease in deferred tax assets related to auction rate securities and $0.2 million decrease related to state and local net operating loss carryovers. For further information, please refer to Note 10 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.

(3)
For the year ended December 31, 2008, the deferred tax valuation allowance was increased by $2.2 million primarily due to realized loss on auction rate securities and was further increased by expenses in various states. For further information, please refer to Note 10 in the accompanying notes to the consolidated financial statements included in this Annual Report on Form 10-K.
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
 
None.
 
Item 9A. Controls and Procedures
 
Disclosure Controls and Procedures
 
We carried out an evaluation under the supervision and with the participation of our management, including our chief executive officer and chief financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as such term is defined in Rules 13a- 15(e) and 15d- 15(e) under the Exchange Act. In designing and evaluating our disclosure controls and procedures, we and our management recognize that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and our management necessarily was required to apply its judgment in evaluating and implementing possible controls and procedures. Based upon that evaluation, our chief executive officer and chief financial officer have concluded that, as of the end of the period covered by this Annual Report on Form 10-K, our disclosure controls and procedures were effective at the reasonable assurance level.

 
79

 
 
Changes in Internal Control Over Financial Reporting
 
There were no changes in our internal control over financial reporting during the quarter ended December 31, 2010, which were identified in connection with management’s evaluation required by paragraph (d) of Rule 13a-15 and 15d-15 under the Exchange Act, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
Management’s Annual Report on Internal Control Over Financial Reporting
 
Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. In addition, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions and that the degree of compliance with the policies or procedures may deteriorate. Management assessed the effectiveness of our internal control over financial reporting as of December 31, 2010. In making this assessment, management used the criteria set forth in the Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Management’s assessment was reviewed with the Audit Committee of our Board of Directors.
 
Based on its assessment of internal control over financial reporting, our management has concluded that, as of December 31, 2010, our internal control over financial reporting was effective.
 
The effectiveness of our internal control over financial reporting as of December 31, 2010 has been audited by PricewaterhouseCoopers LLP, an independent registered accounting firm, as stated in their report which appears herein.
 
Item 9B. Other Information
 
None.
 
PART III
 
Anything herein to the contrary notwithstanding, in no event whatsoever are the sections entitled “Nominating and Compensation Committee Report on Executive Compensation” and “Audit Committee Report” to be incorporated by reference herein from our proxy statement in connection with our annual meeting of stockholders expected to be held in the second quarter of 2011.
 
Item 10. Directors, Executive Officers of Corporate Governance
 
The information required to be furnished pursuant to this item will be set forth under the captions “Proposal One: Election of Directors,” “Executive Officers” and “Section 16(a) Beneficial Ownership Reporting Compliance” in the Proxy Statement to be filed with the SEC no later than 120 days after the close of our fiscal year ended December 31, 2010. If the Proxy Statement is not filed with the SEC by such time, such information will be included in an amendment to this Annual Report by such time.
 
Item 11. Executive Compensation
 
The information required to be furnished pursuant to this item will be set forth under the caption “Executive Compensation” in the Proxy Statement to be filed with the SEC no later than 120 days after the close of our fiscal year ended December 31, 2010. If the Proxy Statement is not filed with the SEC by such time, such information will be included in an amendment to this Annual Report on Form 10-K by such time.
 
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
 
The information required to be furnished pursuant to this item will be set forth under the caption “Security Ownership of Certain Beneficial Owners and Management” in the Proxy Statement to be filed with the SEC no later than 120 days after the close of our fiscal year ended December 31, 2010. If the Proxy Statement is not filed with the SEC by such time, such information will be included in an amendment to this Annual Report on Form 10-K by such time.
 
Item 13. Certain Relationships and Related Transactions, and Director Independence
 
The information required to be furnished pursuant to this item will be set forth under the caption “Certain Relationships and Transactions” in the Proxy Statement to be filed with the SEC no later than 120 days after the close of our fiscal year ended December 31, 2010. If the Proxy Statement is not filed with the SEC by such time, such information will be included in an amendment to this Annual Report on Form 10-K by such time.

 
80

 
 
Item 14. Principal Accountant Fees and Services
 
The information required to be furnished pursuant to this item will be set forth under the caption “Principal Accountant Fees and Services” in the Proxy Statement to be filed with the SEC no later than 120 days after the close of our fiscal year ended December 31, 2010. If the Proxy Statement is not filed with the SEC by such time, such information will be included in an amendment to this Annual Report on Form 10-K by such time.
 
PART IV
 
Item 15. Exhibits, Financial Statement Schedule
 
     (a) The following documents are included in “Financial Statements and Supplementary Data” in Part II, Item 8 of this Annual Report on Form 10-K:
 
(1) Financial Statements:
 
Report of Independent Registered Public Accounting Firm
 
Consolidated Balance Sheets as of December 31, 2010 and 2009
 
Consolidated Statements of Operations for the three years ended December 31, 2010
 
Consolidated Statements of Cash Flows for the three years ended December 31, 2010
 
Consolidated Statements of Stockholders’ Equity and Comprehensive Income for each of the three years ended December 31, 2010
 
Notes to Consolidated Financial Statements
 
(2) Financial Statement Schedule — Schedule II
 
(3) Exhibits
     
Number
 
Description
3.1 (4)
 
Form of Fifth Amended and Restated Certificate of Incorporation of DealerTrack Holdings, Inc.
     
3.2  (4)
 
Form of Amended and Restated By-laws of DealerTrack Holdings, Inc.
     
4.1 (1)
 
Fourth Amended and Restated Registration Rights Agreement, dated as of March 19, 2003, among DealerTrack Holdings, Inc. and the stockholders of DealerTrack Holdings, Inc. party thereto.
     
4.2 (3)
 
Form of Certificate of Common Stock.
     
10.1 (3)
 
License Agreement, made and entered into as of February 1, 2001, by and between The Chase Manhattan Bank and J.P. Morgan Partners (23A SBIC Manager), Inc.
     
10.2 (9)
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Mark F. O’Neil and DealerTrack Holdings, Inc.
     
10.3 (10)
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Mark F. O’Neil and DealerTrack Holdings, Inc.
     
10.4 (11)
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 3, 2009 between DealerTrack Holdings, Inc. and Mark F. O’Neil
     
10.5 *
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Richard McLeer and DealerTrack Holdings, Inc.
     
10.6 *
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Richard McLeer and DealerTrack Holdings, Inc.
     
10.7 *
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 3, 2009 between DealerTrack Holdings, Inc. and Richard McLeer
     
10.8 *
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Rick G. Von Pusch and DealerTrack Holdings, Inc.
 
10.9*
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Rick G. Von Pusch and DealerTrack Holdings, Inc.
 
81

 
Number
 
Description
10.10 *
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 3, 2009 between DealerTrack Holdings, Inc. and Rick G. Von Pusch
     
10.11 (9)
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Eric D. Jacobs and DealerTrack Holdings, Inc.
     
10.12 (10)
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Eric D. Jacobs and DealerTrack Holdings, Inc.
     
10.13 (11)
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 3, 2009 between DealerTrack Holdings, Inc. and Eric D. Jacobs.
     
10.14 (9)
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Raj Sundaram and DealerTrack Holdings, Inc.
     
10.15 (10)
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Raj Sundaram and DealerTrack Holdings, Inc.
     
10.16 (11)
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 4, 2009 between DealerTrack Holdings, Inc. and Rajesh Sundaram
     
10.17 (8)
 
Unfair Competition and Nonsolicitation Agreement, dated as of May 25, 2005, by and between Raj Sundaram and Automotive Lease Guide (alg), Inc.
     
10.18 (8)
 
Amendment No. 1 to Unfair Competition and Nonsoliciation Agreement, made as of August 21, 2006, by and between Automotive Lease Guide (alg), Inc. and Raj Sundaram.
     
10.19 (1)
 
2001 Stock Option Plan of DealerTrack Holdings, Inc., effective as of August 10, 2001.
     
10.20 (1)
 
First Amendment to 2001 Stock Option Plan of DealerTrack Holdings, Inc., effective as of December 28, 2001.
     
10.21 (1)
 
Second Amendment to 2001 Stock Option Plan of DealerTrack Holdings, Inc., effective as of March 19, 2003.
     
10.22 (1)
 
Third Amendment to 2001 Stock Option Plan of DealerTrack Holdings, Inc., effective as of January 30, 2004.
     
10.23 (6)
 
Fourth Amendment to 2001 Stock Option Plan of DealerTrack Holdings, Inc. effective as of February 10, 2006.
     
10.24 (12)
 
Third Amended and Restated 2005 Incentive Award Plan, effective as of June 17, 2009.
     
10.25 (5)
 
Form of Stock Option Agreement.
     
10.26 (5)
 
Form of Restricted Stock Agreement.
     
10.27 (10)
 
Form of Restricted Stock Unit Agreement.
     
10.28 (1)
 
Senior Executive Incentive Bonus Plan, effective as of May 26, 2005.
 
82

 
Number
 
Description
10.29 (8)
 
Stock Ownership and Retention Program, adopted May 26, 2005.
     
10.30 (1)
 
Employee Stock Purchase Plan, adopted May 26, 2005.
     
10.31 (1)
 
Directors’ Deferred Compensation Plan, effective as of June 30, 2005.

 
10.32 (9)
 
First Amendment to DealerTrack Holdings, Inc. Directors’ Deferred Compensation Plan effective as of January 1, 2007.
     
10.33 (1)
 
Employees’ Deferred Compensation Plan, effective as of June 30, 2005.
     
10.34 (9)
 
First Amendment to DealerTrack Holdings, Inc. Employees’ Deferred Compensation Plan effective as of January 1, 2007.
     
10.35 (1)
 
401(k) Plan, effective as of January 1, 2001, as amended.
     
10.36 (2)
 
Lease Agreement, dated as of August 5, 2004, between iPark Lake Success, LLC and DealerTrack, Inc.
     
14.1 (6)
 
Code of Business Conduct and Ethics.
     
21.1 *
 
List of Subsidiaries.
     
23.1 *
 
Consent of PricewaterhouseCoopers LLP.
     
31.1 *
 
Certification of Mark F. O’Neil pursuant to Rule 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
31.2 *
 
Certification of Eric D. Jacobs pursuant to Rule 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
32.1 *
 
Certification of Mark F. O’Neil and Eric D. Jacobs pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 

*
Filed herewith.
 
     
(1)
Incorporated by reference to our Registration Statement on Form S-1 (File No. 333-126944) filed July 28, 2005.
 
     
(2)
Incorporated by reference to Amendment No. 1 to our Registration Statement on Form S-1 (File No. 333-126944) filed September 22, 2005.
 
     
(3)
Incorporated by reference to Amendment No. 2 to our Registration Statement on Form S-1 (File No. 333-126944) filed October 12, 2005.
 
     
(4)
Incorporated by reference to Amendment No. 3 to our Registration Statement on Form S-1 (File No. 333-126944) filed October 24, 2005.
 
     
(5)
Incorporated by reference to our Quarterly Report on Form 10-Q filed May 12, 2006.
 
     
(6)
Incorporated by reference to our Annual Report on Form 10-K filed March 30, 2006.
 
     
(7)
Incorporated by reference to our Quarterly Report on Form 10-Q filed November 14, 2006.
 
     
(8)
Incorporated by reference to our Annual Report on Form 10-K filed March 16, 2007.
 
     
(9)
Incorporated by reference to our Quarterly Report on Form 10-Q filed August 9, 2007.
 
     
(10)
Incorporated by reference to our Annual Report on Form 10-K filed on February 24, 2009.
 
     
(11)
Incorporated by reference to our Quarterly Report on Form 10-Q filed November 5, 2009.
 
     
(12)
Incorporated by reference to our Annual Report on Form 10-K filed on February 24, 2010.
 
 
     DealerTrack hereby files as part of this Form 10-K the exhibits listed in Item 15(a) (3) above. Exhibits which are incorporated herein by reference can be inspected and copied at the public reference rooms maintained by the SEC in Washington, D.C., New York, New York, and Chicago, Illinois. Please call the SEC at 1-800-SEC-0330 for further information on the public reference rooms. SEC filings are also available to the public from commercial document retrieval services and at the Website maintained by the SEC at http://www.sec.gov.

 
83

 
 
SIGNATURE
 
     Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
Date: February 17, 2011
 
DealerTrack Holdings, Inc.
(Registrant)
 
 
 
By:  
/s/ Eric D. Jacobs  
 
   
Eric D. Jacobs 
 
   
Senior Vice President, Chief Financial and Administrative Officer (Duly Authorized Officer and Principal Financial Officer) 
 
 
SIGNATURES
 
      Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
         
Signature
 
Title
 
Date
         
/s/ Mark F. O’Neil
Mark F. O’Neil
 
Chairman of the Board, President and Chief Executive Officer (principal executive officer)
 
February 17, 2011
         
/s/ Eric D. Jacobs

Eric D. Jacobs
 
Senior Vice President, Chief Financial and Administrative Officer (principal financial and accounting officer)
 
February 17, 2011
         
/s/ Mary Cirillo-Goldberg

Mary Cirillo-Goldberg
 
Director 
 
February 17, 2011
         
/s/ Ann B. Lane

Ann B. Lane
 
Director 
 
February 17, 2011
         
/s/ John J. McDonnell, Jr.

John J. McDonnell, Jr.
 
Director 
 
February 17, 2011
         
/s/ James David Power III

James David Power III
 
Director 
 
February 17, 2011
         
/s/ Howard L. Tischler

Howard L. Tischler
 
Director 
 
February 17, 2011
         
/s/ Barry Zwarenstein

Barry Zwarenstein
 
Director 
 
February 17, 2011
         
/s/ James Foy

James Foy
 
Director 
 
February 17, 2011
 
84

 
EXHIBIT INDEX TO ANNUAL REPORT ON FORM 10-K
FOR FISCAL YEAR ENDED DECEMBER 31, 2010

Number
 
Description
3.1 (4)
 
Form of Fifth Amended and Restated Certificate of Incorporation of DealerTrack Holdings, Inc.
     
3.2  (4)
 
Form of Amended and Restated By-laws of DealerTrack Holdings, Inc.
     
4.1 (1)
 
Fourth Amended and Restated Registration Rights Agreement, dated as of March 19, 2003, among DealerTrack Holdings, Inc. and the stockholders of DealerTrack Holdings, Inc. party thereto.
     
4.2 (3)
 
Form of Certificate of Common Stock.
     
10.1 (3)
 
License Agreement, made and entered into as of February 1, 2001, by and between The Chase Manhattan Bank and J.P. Morgan Partners (23A SBIC Manager), Inc.
     
10.2 (9)
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Mark F. O’Neil and DealerTrack Holdings, Inc.
     
10.3 (10)
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Mark F. O’Neil and DealerTrack Holdings, Inc.
     
10.4 (11)
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 3, 2009 between DealerTrack Holdings, Inc. and Mark F. O’Neil
     
10.5 *
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Richard McLeer and DealerTrack Holdings, Inc.
     
10.6 *
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Richard McLeer and DealerTrack Holdings, Inc.
     
10.7 *
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 3, 2009 between DealerTrack Holdings, Inc. and Richard McLeer
     
10.8 *
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Rick G. Von Pusch and DealerTrack Holdings, Inc.
     
10.9*
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Rick G. Von Pusch and DealerTrack Holdings, Inc.
     
10.10 *
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 3, 2009 between DealerTrack Holdings, Inc. and Rick G. Von Pusch
     
10.11 (9)
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Eric D. Jacobs and DealerTrack Holdings, Inc.
     
10.12 (10)
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Eric D. Jacobs and DealerTrack Holdings, Inc.
     
10.13 (11)
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 3, 2009 between DealerTrack Holdings, Inc. and Eric D. Jacobs.
 
85

 
Number
 
Description
10.14 (9)
 
Amended and Restated Senior Executive Employment Agreement, dated as of August 8, 2007, by and between Raj Sundaram and DealerTrack Holdings, Inc.
     
10.15 (10)
 
Amendment No. 1 To Amended and Restated Senior Executive Employment Agreement, dated December 31, 2008, by and between Raj Sundaram and DealerTrack Holdings, Inc.

 
10.16 (11)
 
Amendment No. 2 to Amended and Restated Executive Employment Agreement dated November 4, 2009 between DealerTrack Holdings, Inc. and Rajesh Sundaram
     
10.17 (8)
 
Unfair Competition and Nonsolicitation Agreement, dated as of May 25, 2005, by and between Raj Sundaram and Automotive Lease Guide (alg), Inc.
     
10.18 (8)
 
Amendment No. 1 to Unfair Competition and Nonsoliciation Agreement, made as of August 21, 2006, by and between Automotive Lease Guide (alg), Inc. and Raj Sundaram.
     
10.19 (1)
 
2001 Stock Option Plan of DealerTrack Holdings, Inc., effective as of August 10, 2001.
     
10.20 (1)
 
First Amendment to 2001 Stock Option Plan of DealerTrack Holdings, Inc., effective as of December 28, 2001.
     
10.21 (1)
 
Second Amendment to 2001 Stock Option Plan of DealerTrack Holdings, Inc., effective as of March 19, 2003.
     
10.22 (1)
 
Third Amendment to 2001 Stock Option Plan of DealerTrack Holdings, Inc., effective as of January 30, 2004.
     
10.23 (6)
 
Fourth Amendment to 2001 Stock Option Plan of DealerTrack Holdings, Inc. effective as of February 10, 2006.
     
10.24 (12)
 
Third Amended and Restated 2005 Incentive Award Plan, effective as of June 17, 2009.
     
10.25 (5)
 
Form of Stock Option Agreement.
     
10.26 (5)
 
Form of Restricted Stock Agreement.
     
10.27 (10)
 
Form of Restricted Stock Unit Agreement.
     
10.28 (1)
 
Senior Executive Incentive Bonus Plan, effective as of May 26, 2005.
     
10.29 (8)
 
Stock Ownership and Retention Program, adopted May 26, 2005.
     
10.30 (1)
 
Employee Stock Purchase Plan, adopted May 26, 2005.
     
10.31 (1)
 
Directors’ Deferred Compensation Plan, effective as of June 30, 2005.
     
10.32 (9)
 
First Amendment to DealerTrack Holdings, Inc. Directors’ Deferred Compensation Plan effective as of January 1, 2007.
     
10.33 (1)
 
Employees’ Deferred Compensation Plan, effective as of June 30, 2005.
 
86

 
Number
 
Description
10.34 (9)
 
First Amendment to DealerTrack Holdings, Inc. Employees’ Deferred Compensation Plan effective as of January 1, 2007.
     
10.35 (1)
 
401(k) Plan, effective as of January 1, 2001, as amended.
     
10.36 (2)
 
Lease Agreement, dated as of August 5, 2004, between iPark Lake Success, LLC and DealerTrack, Inc.
     
14.1 (6)
 
Code of Business Conduct and Ethics.
     
21.1 *
 
List of Subsidiaries.
     
23.1 *
 
Consent of PricewaterhouseCoopers LLP.
     
31.1 *
 
Certification of Mark F. O’Neil pursuant to Rule 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
31.2 *
 
Certification of Eric D. Jacobs pursuant to Rule 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
32.1 *
 
Certification of Mark F. O’Neil and Eric D. Jacobs pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
  

*
Filed herewith.
 
     
(1)
Incorporated by reference to our Registration Statement on Form S-1 (File No. 333-126944) filed July 28, 2005.
 
     
(2)
Incorporated by reference to Amendment No. 1 to our Registration Statement on Form S-1 (File No. 333-126944) filed September 22, 2005.
 
     
(3)
Incorporated by reference to Amendment No. 2 to our Registration Statement on Form S-1 (File No. 333-126944) filed October 12, 2005.
 
     
(4)
Incorporated by reference to Amendment No. 3 to our Registration Statement on Form S-1 (File No. 333-126944) filed October 24, 2005.
 
     
(5)
Incorporated by reference to our Quarterly Report on Form 10-Q filed May 12, 2006.
 
     
(6)
Incorporated by reference to our Annual Report on Form 10-K filed March 30, 2006.
 
     
(7)
Incorporated by reference to our Quarterly Report on Form 10-Q filed November 14, 2006.
 
     
(8)
Incorporated by reference to our Annual Report on Form 10-K filed March 16, 2007.
 
     
(9)
Incorporated by reference to our Quarterly Report on Form 10-Q filed August 9, 2007.
 
     
(10)
Incorporated by reference to our Annual Report on Form 10-K filed on February 24, 2009.
 
     
(11)
Incorporated by reference to our Quarterly Report on Form 10-Q filed November 5, 2009.
 
     
(12)
Incorporated by reference to our Annual Report on Form 10-K filed on February 24, 2010.
 

 
87