Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Sherman Scott C
 2. Date of Event Requiring Statement (Month/Day/Year)
10/01/2017		 3. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [SBH]
(Last)
(First)
(Middle)
3001 COLORADO BLVD.		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
SVP & CHRO
 5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

DENTON, TX 76210		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock (1) 626 (2)
D
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) (3)   (4) 10/29/2022 Common Stock 2,628 $ 23.49 D  
Employee Stock Option (Right to Buy) (3)   (4) 10/30/2023 Common Stock 8,900 $ 26.3 D  
Employee Stock Option (Right to Buy) (3)   (5) 10/29/2024 Common Stock 6,840 $ 29.2 D  
Employee Stock Option (Right to Buy) (3)   (6) 10/28/2025 Common Stock 13,278 $ 23.45 D  
Employee Stock Option (Right to Buy) (3)   (7) 11/01/2026 Common Stock 14,753 $ 25.53 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Sherman Scott C
3001 COLORADO BLVD.
DENTON, TX 76210		       SVP & CHRO  

Signatures

/s/ Matthew Haltom, Attorney-in-fact 10/06/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Includes 256 shares of restricted stock granted pursuant to the Sally Beauty Holdings, Inc. 2010 Omnibus Incentive Plan.
(2) Includes 256 shares of restricted stock of which the restrictions shall lapse on September 30, 2018.
(3) Grant of options under the Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan.
(4) This option is currently exercisable in full.
(5) The option is currently exercisable as to 5,130 shares and as to 1,710 shares on September 30, 2018.
(6) The option is currently exercisable as to 8,858 shares and as to 4,429 shares on September 30, 2018.
(7) The option is currently exercisable as to 4,918 shares, as to 4,917 shares on September 30, 2018 and as to 4,918 on September 30, 2019.

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